Driving the Future of Golf: Hero MotoCorp Teams Up with Rising PGA Stars Akshay Bhatia and Sahith Theegala
Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has announced an inspiring new partnership that further cements its growing legacy in global sports. In a bold move reflecting its commitment to nurturing young talent and embracing global excellence, the company has signed a three-year agreement with rising golf stars Akshay Bhatia and Sahith Theegala. The two promising professionals will serve as global brand ambassadors for Hero MotoCorp as they compete at the highest levels of international golf.
This strategic partnership signals more than just a sponsorship deal—it represents a convergence of ambition, talent, and shared values. Both Bhatia and Theegala are dynamic, trailblazing athletes of Indian origin making waves on the PGA Tour. Their relentless drive, professionalism, and sportsmanship mirror Hero’s core principles and its vision of pushing boundaries in every domain it touches.
A Vision Rooted in Excellence
For Hero MotoCorp, this move is the latest chapter in a long-standing commitment to the world of golf and to global sports development more broadly. Over the years, the brand has made a name for itself through its active support of high-profile sporting events and athletes across disciplines, from motorsports and cricket to golf and beyond.
By bringing Akshay Bhatia and Sahith Theegala into its global family, Hero underscores its passion for investing in the future—not just through innovative products and sustainable mobility solutions, but also by supporting young leaders and role models who embody excellence, perseverance, and integrity.
Speaking on the announcement, Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, emphasized the significance of this moment:
“We are thrilled to welcome Akshay and Sahith to the Hero family. These exceptional young golfers, both of Indian descent, embody our core values of passion, integrity, and courage. Their dedication and achievements align perfectly with our mission to champion excellence in sports globally.
As a proud Indian brand with a strong legacy of supporting athletes across disciplines, we take immense pride in fostering talent of Indian origin on the world stage. Hero MotoCorp is globally recognized for innovation and sustainability, and as we continue to expand our brand’s influence, we engage with youth icons who inspire the next generation. Akshay and Sahith’s journey will further strengthen our long-standing association with golf, and we wish them great success this week and in their future endeavors.”
Golf’s Next Generation: Akshay Bhatia and Sahith Theegala
Akshay Bhatia and Sahith Theegala are widely regarded as two of the most exciting prospects on the PGA Tour. Both athletes bring a unique blend of charisma, technical prowess, and cultural pride to the game—making them ideal partners for a global brand with Indian roots and a forward-looking ethos.
At just 22 years old, Akshay Bhatia has already turned heads with his poise and performance under pressure. Known for his powerful swing and fearless approach, Bhatia turned professional at the age of 17 and quickly made his mark on the Korn Ferry Tour. He captured his first PGA Tour victory in 2023, solidifying his reputation as a serious contender with a bright future ahead.
For Bhatia, partnering with Hero MotoCorp feels like a full-circle moment—one that connects his professional journey with his cultural roots.
“Partnering with a global brand like Hero MotoCorp is truly a dream come true, especially given my ambition to compete and share my passion for golf around the world for many years ahead,” said Bhatia. “India, and specifically the Hero Indian Open, holds special significance as an integral part of my family’s heritage.”
Sahith Theegala, meanwhile, has captivated fans and fellow players alike with his creativity, sportsmanship, and ability to thrive in high-stakes situations. After a stellar collegiate career at Pepperdine University, Theegala transitioned to the PGA Tour and quickly made his presence felt with several strong finishes and an emotional first tour victory in 2023. His balanced demeanor, combined with an exciting style of play, makes him one of the tour’s most watchable—and marketable—athletes.
“I am honored to have been selected by Hero MotoCorp to represent them worldwide,” Theegala remarked. “Akshay and I are very good friends, and we are excited to be working with Hero to increase their brand visibility through all our appearances. Like Hero, we are both committed to encouraging the success of young athletes from around the world in their sports and personal endeavors.”
Strengthening Hero’s Legacy in Golf
Hero MotoCorp has long been a prominent supporter of professional golf, particularly in Asia, Europe, and now increasingly in North America. The company’s association with the sport spans nearly two decades and includes title sponsorship of marquee events such as the Hero Indian Open, Hero World Challenge, and Hero Women’s Indian Open.
These events have not only enhanced Hero’s global visibility but also contributed significantly to the growth of golf in India and emerging markets. By aligning itself with top-tier talent like Bhatia and Theegala, Hero is reaffirming its dedication to building bridges between markets, cultures, and sporting excellence.
This partnership also coincides with golf’s surging popularity among younger audiences—an opportunity Hero is keen to embrace. The brand’s vision of progressive mobility resonates with the values of today’s youth: sustainability, authenticity, and innovation. With two energetic, relatable ambassadors on board, Hero’s outreach to new audiences is poised to accelerate.
A Cultural and Symbolic Milestone
Beyond brand alignment and business strategy, this partnership holds a deeper symbolic value. In celebrating the journeys of two Indian-American athletes rising to prominence on the global stage, Hero MotoCorp is helping rewrite the narrative of representation in elite sports.
Akshay and Sahith’s presence in global golf speaks to the power of diversity and the importance of cultural heritage in shaping identity. As role models, they have the power to inspire a new generation of young athletes—not just in India or the United States, but around the world—to believe in their dreams and pursue greatness.
Hero’s support amplifies this message, making it clear that ambition knows no borders and that the future of sports lies in championing inclusivity, talent, and resilience.
As the partnership officially tees off this week, golf fans around the world will see Bhatia and Theegala proudly sporting the Hero logo as they compete on the international stage. Their performance will not only highlight their individual talents but also reflect the growing influence of Indian-origin athletes in global sport.
For Hero MotoCorp, this marks yet another bold step in its journey to become not just a mobility leader, but a cultural and sporting force with global impact.
The road ahead promises excitement, inspiration, and innovation—both on the green and beyond. And with Akshay Bhatia and Sahith Theegala leading the charge, the future of golf is in powerful, passionate hands.
