Hertz Global Holdings Promotes Mike Moore to Chief Operating Officer, Strengthening Operational Leadership
Hertz Global Holdings, Inc. a leading name in the global car rental and mobility industry, today announced the promotion of Mike Moore to Executive Vice President and Chief Operating Officer. In this elevated role, Moore will assume comprehensive, end-to-end responsibility for all fleet operations, marking a significant step in Hertz’s ongoing transformation and operational optimization initiatives.
The appointment of Moore underscores Hertz’s dedication to operational excellence, disciplined execution, and strategic growth. Gil West, Chief Executive Officer of Hertz, emphasized the importance of Moore’s role in advancing the company’s long-term objectives. “As we continue transforming Hertz for the long term, Mike’s appointment reflects our commitment to disciplined execution and operational excellence,” West said. “Mike’s proven leadership in optimizing our fleet and delivering process rigor, combined with his deep knowledge of our business, make him the right leader to drive results and strengthen our foundation for sustained performance.”
A Proven Leader in Fleet and Operations Management
Mike Moore joined Hertz in July 2024 as Executive Vice President of Technical Operations, bringing a wealth of experience and a track record of driving operational efficiency. With over 25 years in fleet operations and maintenance, Moore has consistently demonstrated expertise in optimizing operational processes, enhancing financial performance, and building high-performing teams. His extensive background spans leadership positions at top-tier organizations in aviation and mobility, giving him a unique perspective on large-scale operations and complex logistics management.
Before joining Hertz, Moore held senior roles at Delta Air Lines, where he spent a decade in operations-focused positions of increasing responsibility, overseeing key operational areas and implementing process improvements that improved efficiency and reduced costs. He also contributed his expertise to Northwest Airlines and held executive leadership positions at Virgin Galactic, most recently serving as Executive Vice President of Spaceline Technical Operations. Moore’s experience in both commercial and emerging technology sectors positions him well to navigate Hertz’s operational complexities while supporting the company’s innovation agenda.
Moore’s academic background complements his professional experience. He earned a Master of Business Administration from Indiana Wesleyan University and a Bachelor of General Studies degree from Valdosta State University. His combination of technical expertise and business acumen equips him to drive initiatives that align operational performance with strategic business goals.
Driving Operational Excellence at Hertz
In his new role as Chief Operating Officer, Moore will oversee all facets of Hertz’s fleet operations, including vehicle acquisition, maintenance, logistics, safety, and customer service integration. This holistic approach ensures that Hertz’s operational strategies are closely aligned with its broader objectives of improving customer experience, increasing fleet efficiency, and maintaining high standards of service quality.
“Successful operations start with a strong team, clear data, and disciplined execution,” Moore said. “At Hertz, we’re fortunate to have a team full of determination that’s helping drive our turnaround and build the foundation for long-term success. In Operations, we embrace the daily grind, connecting fleet, safety, customer service, and technical operations into something greater. It’s a privilege to lead this team that’s putting in the hard work to transform our operations with a relentless focus on delivering the experience our customers deserve.”
Moore’s approach emphasizes disciplined operational management, data-driven decision-making, and a commitment to continuous improvement. By integrating technical operations with front-line customer service and fleet management, Moore aims to create a seamless operational ecosystem that supports Hertz’s broader strategic goals. His leadership style fosters accountability, operational rigor, and a culture that prioritizes safety, reliability, and customer satisfaction.
Hertz’s Commitment to Transformation and Growth
Hertz has been undertaking a comprehensive transformation in recent years, focusing on fleet modernization, digital innovation, and global expansion. The company continues to invest in technology-driven solutions, including advanced fleet management systems, predictive maintenance tools, and customer experience enhancements. These initiatives are designed to optimize fleet utilization, reduce operational costs, and deliver superior service to customers around the world.
Moore’s promotion aligns with Hertz’s long-term vision of operational excellence and sustainable growth. By consolidating leadership of fleet operations under a seasoned executive with extensive technical and operational expertise, Hertz strengthens its ability to execute strategic initiatives efficiently. This appointment reflects the company’s commitment to building a resilient operational foundation that can adapt to changing market dynamics and customer expectations.
A Track Record of Operational Success
Throughout his career, Moore has consistently demonstrated the ability to implement process improvements that yield measurable results. At Delta Air Lines, he led initiatives that enhanced operational efficiency across multiple departments, including fleet maintenance, logistics coordination, and technical operations. His tenure at Virgin Galactic involved overseeing complex aerospace operations, further demonstrating his capability to manage high-stakes, technically demanding environments.
Moore’s leadership philosophy emphasizes collaboration, accountability, and results-driven execution. He believes that operational success is rooted in the alignment of teams, processes, and technology, ensuring that every aspect of the business works in harmony to achieve strategic objectives. This approach has proven effective in driving cost efficiencies, improving service quality, and supporting organizational growth.
Looking Ahead: Building a Stronger Hertz
As Hertz continues to evolve in a competitive mobility landscape, Moore’s leadership will play a critical role in shaping the company’s operational strategy. By focusing on disciplined execution, process optimization, and team development, he is well-positioned to enhance fleet performance, support global expansion, and contribute to long-term shareholder value.
Gil West emphasized that Moore’s promotion is part of a broader effort to strengthen Hertz’s executive leadership and operational capabilities. “Mike’s deep operational knowledge, combined with his experience leading complex technical organizations, will be invaluable as we continue to drive transformation across Hertz,” West said. “We are confident that under his leadership, our operations will achieve new levels of efficiency, reliability, and customer satisfaction.”
