CDK Global is set to make waves at the highly anticipated Hybrid Intelligence Leadership at NADA 2025 a leading provider of automotive retail software taking place in New Orleans from January 23-26. With a legacy of innovation and industry leadership, CDK plans to showcase the transformative power of Hybrid Intelligence—a groundbreaking approach that integrates advanced Artificial Intelligence (AI) with human reasoning, creativity, and decades of real-world experience.
What is Hybrid Intelligence?
Hybrid Intelligence represents a paradigm shift in the automotive retail industry, combining the unparalleled data-processing capabilities of AI with the nuanced decision-making and insights of human expertise. While AI is highly effective at recognizing patterns and processing large datasets, it falls short in areas requiring contextual understanding, creativity, and emotional intelligence. CDK’s Hybrid Intelligence bridges this gap, enabling dealerships, original equipment manufacturers (OEMs), and independent software developers to tackle complex challenges with greater efficiency and precision.
“Our world—and the technologies within it—are evolving at an unprecedented pace,” said Sanjay Almeida, Chief Product Officer at CDK. “To keep the automotive industry aligned with these shifts, it takes a leader like CDK to build purpose-driven software that integrates experience, scale, and innovation. By combining human intelligence and extensive data with machine learning and predictive analytics, Hybrid Intelligence within the CDK Dealership Xperience platform delivers unmatched results. Artificial intelligence alone, without robust data and a clear understanding of its applications, is simply artificial.”
CDK’s Impact on the Automotive Retail Ecosystem
As a central figure in the automotive retail ecosystem, CDK’s influence is both significant and far-reaching. The company’s products facilitate over 50% of new light vehicle sales in the United States and handle 55% of all repair orders. Additionally, CDK’s software connects to more than 60 OEM brands and integrates with 600 independent software partners through over 1,200 applications, generating more than 4 billion annual transactions.
This vast network of integrations and partnerships positions CDK to deliver innovative solutions that address the current and future challenges of the automotive retail industry. By embedding Hybrid Intelligence into its products, CDK ensures that businesses can streamline their operations and enhance the customer experience without the need for steep learning curves or entirely new tools.
Key Hybrid Intelligence Features in the CDK Dealership Xperience Platform
The CDK Dealership Xperience platform is designed to simplify complex workflows and improve efficiency across all aspects of dealership operations. Some of the platform’s standout features include:
- AIVA – Artificial Intelligence Virtual Assistant:
- AIVA enhances customer communication by providing personalized, real-time text and email responses.
- It supports over 50 languages and can intuitively understand customer intentions and preferences.
- AIVA also acts as a ChatGPT-like assistant, capable of quickly answering dealership queries such as, “What are my total expenses this month?”
- Predictive Service and Service Customer Engagement:
- Leveraging machine learning, the platform identifies potential repair needs based on data from vehicles with similar year, make, model, and mileage.
- Service departments benefit from features like noise cancellation during inspection videos, real-time sentiment analysis for gauging customer satisfaction, and smart replies that automate responses to common inquiries.
- Customer Propensity to Buy with Equity Mining:
- Predictive modeling embedded in the CRM identifies high-potential customers, enabling dealerships to generate more leads for new vehicle sales, trade-in offers, and resale opportunities.
- Vehicle Inventory Management:
- The platform accelerates the sales process by automating vehicle merchandising with consistent photos and AI-generated descriptions.
- Predictive analytics provide insights into future vehicle values, helping dealerships engage customers, reduce time on the lot, and maximize profitability.
Delivering Value Through Innovation
By incorporating Hybrid Intelligence into its solutions, CDK empowers dealerships to focus their resources on areas that deliver the greatest value. This not only enhances operational efficiency but also elevates the overall experience for both employees and customers.
“Hybrid Intelligence enables our customers to unlock new levels of performance and satisfaction,” Almeida explained. “By embedding advanced technology into intuitive workflows, we’re helping dealerships stay ahead of the curve in a rapidly changing industry.”
A Bright Future for Automotive Retail
As the automotive industry continues to evolve, CDK’s commitment to innovation ensures its partners remain equipped to meet emerging challenges and seize new opportunities. The introduction of Hybrid Intelligence within the CDK Dealership Xperience platform underscores the company’s dedication to driving meaningful progress in automotive retail.
Visit CDK at NADA Show 2025
Attendees of the NADA Show 2025 in New Orleans can experience the power of Hybrid Intelligence firsthand by visiting CDK’s exhibit. This is a unique opportunity to explore cutting-edge solutions that are shaping the future of automotive retail.
For more information about CDK and its participation at NADA Show 2025, visit the company’s website or stop by their booth during the event. Don’t miss this chance to learn how Hybrid Intelligence can transform your dealership operations and deliver lasting value for your business.
