Empowering Chinese Enterprises to Go Global: JAC Motors Leads the Charge in Building World-Class Brands
On December 27th, 2024, Beijing Daily’s headquarters in the heart of the capital hosted the 2nd China Brand Global Image Communication Forum alongside the launch of the 2024 China Corporate ESG Blue Book. The event gathered experts, scholars, and industry leaders from various fields to discuss a pivotal topic: the journey of Chinese brands towards becoming world-class names. The forum highlighted the efforts of Chinese enterprises to establish their global presence, share their ESG (Environmental, Social, and Governance) strategies, and promote the international image of Chinese brands.
At the event, JAC Motors was recognized for its exceptional brand strength and expanding international influence, earning a prestigious spot in the 2024 China’s Top 100 Overseas Brand Index. The company’s overseas brand-building efforts were also celebrated as it was awarded the 2024 Excellent Overseas Communication Case for Chinese Brands for its innovative initiative, Creating the “JAC DAY” Overseas Brand Festival. This recognition positions JAC Motors as a representative of excellence in showcasing Chinese brand strength abroad, with a particular emphasis on effective global communications strategies.
JAC Motors’ Vision: From “Made in China” to “Branded in China”
As a major player in China’s automotive industry, JAC Motors has consistently pursued the ambitious goal of shifting the perception of Chinese manufacturing from “Made in China” to “Branded in China.” The company has addressed numerous challenges that arise when expanding internationally, including differences in time zones, languages, cultural backgrounds, and ideologies. One of its most innovative approaches has been integrating the company’s core values with traditional Chinese cultural elements. This strategy has enabled JAC Motors to transcend the boundaries of traditional automotive marketing, creating a meaningful and lasting connection with global audiences.
A key highlight of JAC Motors’ overseas branding efforts is the introduction of JAC DAY, a unique brand festival that aims to engage and connect with users across international markets. Since its debut in 2021, JAC DAY has become the first-ever overseas festival of its kind hosted by a Chinese automotive brand. By leveraging this innovative marketing platform, JAC Motors has been able to build a distinctive international brand presence while remaining deeply rooted in Chinese values.
Through JAC DAY, the company has succeeded in creating an engaging, value-driven festival that highlights its global brand philosophy. By doing so, JAC Motors has not only fostered a deeper bond with its international customers but also conveyed its brand values across various dimensions, including brand identity, user engagement, and product innovation. The event has become a celebration of both JAC Motors’ products and the global community of users who embrace the brand’s ethos.
Success Beyond Borders: A Four-Year Tradition of JAC DAY
Since its inaugural event, JAC DAY has successfully been held for four consecutive years, evolving into a tradition that offers JAC Motors an ongoing opportunity to interact with users, showcase its commitment to quality, and further cement its image as a forward-thinking, responsible brand.
Through this festival, JAC Motors has created a dynamic and engaging environment where users from different corners of the world come together to celebrate the brand. The event has also contributed to the formation of a warm, inspiring, and socially responsible brand image for Chinese automobiles.
By continuously strengthening its relationship with global customers, JAC DAY serves as a vital part of JAC Motors’ global branding strategy, exemplifying the company’s commitment to fostering both corporate values and consumer trust. This innovative approach to branding has helped differentiate JAC Motors in the crowded international automotive market, with the company leading the way for other Chinese brands looking to expand abroad.
Contribution to Social Development and Sustainable Practices
In addition to its global branding efforts, JAC Motors has shown a strong commitment to local social development, a cornerstone of its international strategy. The company’s dedication to social responsibility was further acknowledged in July 2024 at the 14th China Auto Forum, where JAC Motors received the “Overseas Responsibility” award for its initiative, Green Leadership: Creating a New Benchmark for Chinese Automotive Brands Overseas.
This initiative was lauded for its emphasis on sustainability, with JAC Motors’ efforts to develop and promote environmentally friendly vehicles standing out as a model for other Chinese automotive brands operating abroad. The initiative’s inclusion in the 2024 Chinese Automotive Industry Sustainable Development Practice Cases highlights the company’s leadership in integrating ESG principles into its global operations.
Expanding Global Reach with Strategic Focus on Localization
JAC Motors continues to expand its footprint in the global automotive industry, positioning itself as a pioneer among Chinese independent automotive brands venturing beyond domestic borders. As the company embarks on its global expansion, it focuses on three key strategic pillars: “Going out,” “Integrating in,” and “Rising up.”
Through these strategies, JAC Motors aims to refine its product offerings, expand its presence in key international markets, and build strong, localized operations in strategic regions. By creating regional automotive alliances, advancing smart new energy vehicles, and exploring the development of intelligent connected vehicles, JAC Motors is playing a crucial role in driving the transformation of the automotive industry.
Local collaboration has become a core part of JAC Motors’ strategy to adapt to various markets around the world. With a keen focus on green development, the company is advancing sustainable practices in all aspects of its operations—from production to distribution. Additionally, JAC Motors’ ongoing exploration of smart technology and energy-efficient solutions aligns with its vision for a future that prioritizes both technological innovation and environmental sustainability. This approach enables the company to create a lasting positive impact not only on the automotive sector but also on the communities where it operates.
A Vision for the Future: Leading the Transformation of Chinese Automobiles
Looking ahead, JAC Motors plans to continue its mission of establishing a global presence for both the brand and Chinese automobiles as a whole. Central to this mission is the company’s commitment to user-centric strategies that emphasize innovation, sustainability, and responsible corporate practices. Through these efforts, JAC Motors seeks to elevate the global image of Chinese automotive brands and contribute to the broader transformation of China from a “Major Brand Nation” to a “Brand Powerhouse.”
JAC Motors is setting the stage for a future where Chinese automotive brands are not only recognized for their manufacturing capabilities but also revered for their global influence, technological advancements, and positive contributions to the world. With its forward-thinking approach to branding, sustainability, and market expansion, JAC Motors is helping to shape the future of the global automotive industry and solidify its role as a leader in the ongoing development of Chinese enterprises on the world stage.
Through its innovative practices, unwavering commitment to quality, and dedication to social responsibility, JAC Motors is not only establishing itself as a key player in the global automotive market but also paving the way for other Chinese brands to follow in its footsteps. The company’s journey serves as an inspiring example of how Chinese enterprises can build world-class brands and make a meaningful impact on the global stage.
