NTEA Work Truck Week 2026, J.B. Poindexter & Co., Inc. (JBPCO) is presenting what it describes as its most comprehensive and integrated commercial-vehicle platform to date. The company is using the event to demonstrate how its growing family of brands, new vehicle solutions, and expanded digital service capabilities are working together to help fleets and upfitters design, build, and maintain work-ready vehicles more efficiently. By combining advanced vehicle engineering with streamlined parts support and new product innovations, JBPCO aims to accelerate the process of delivering purpose-built commercial vehicles to customers across North America.
As one of the most influential gatherings in the commercial vehicle industry, Work Truck Week provides a stage for manufacturers, suppliers, and fleet operators to explore the latest developments in vocational truck technology. At its booth, JBPCO is showcasing how its brands collectively form a unified ecosystem that supports fleets from vehicle specification and production through maintenance and lifecycle support.
“Proven Past. Future Driven” Press Conference
During the show, JBPCO will host a press conference titled “Proven Past. Future Driven.” The session is scheduled to take place at Booth #601 and will feature remarks from John Poindexter, founder, chairman, and CEO of the company. He will be joined by Mike Postma, president of Demers Braun Crestline Medix (DBCM), and Joe Thompson, chief operating officer of Morgan Olson.
Together, the executives will discuss key trends shaping the fleet and vocational vehicle markets, including increased demand for specialized work trucks, the importance of safety innovations, and the growing role of integrated product platforms in supporting modern fleet operations. They will also highlight JBPCO’s latest vehicle developments, service capabilities, and strategic initiatives designed to strengthen the company’s position in the work-truck industry.
John Poindexter emphasized that JBPCO’s growth has been built on a long-term strategy centered on disciplined investments and consistent operational execution. Over the decades, the company has evolved into one of the largest producers of commercial truck bodies, specialty vehicles, and accessories in North America.
According to Poindexter, the company’s expansion strategy is focused on strengthening its core capabilities while building a diversified portfolio of specialized vehicle solutions. The addition of new brands and technologies, he explained, enables JBPCO to serve a broader range of customers while maintaining a strong focus on engineering excellence and operational reliability.
Expanding the Platform Through the DBCM Acquisition
One of the most significant milestones highlighted at Work Truck Week is JBPCO’s acquisition of Demers Braun Crestline Medix, completed in June 2025. The acquisition expands JBPCO’s reach into the emergency vehicle sector and brings one of North America’s largest ambulance manufacturing groups into its portfolio.
DBCM combines four long-established ambulance brands—Demers, Braun Ambulances, Crestline Coach, and Medix Specialty Vehicles—which together represent more than 165 years of experience in emergency medical vehicle design and manufacturing. The brands serve emergency medical services (EMS), fire departments, and public safety organizations across North America and in international markets.
The integration of DBCM strengthens JBPCO’s presence in the emergency services vehicle segment, an area where reliability, safety, and engineering precision are critical. At Work Truck Week, the ambulance group is presenting several of its advanced vehicles, highlighting innovations that enhance safety and improve operational efficiency for first responders.
Among the vehicles on display is the Braun Express Plus Type I ambulance, which incorporates advanced safety systems designed to protect crew members and patients. The vehicle also features an optimized patient compartment layout intended to maximize clinical workspace and improve access to equipment. Strategic placement of medical tools and supplies reduces unnecessary movement for caregivers, helping minimize fatigue during emergency responses.
Another highlight is the Medix MSV-II Type III 170 ambulance. This model features seamless side and rear walls that eliminate the need for additional bodywork, creating a cleaner and more durable structure. The vehicle’s doors are fully formed rather than assembled using aluminum extrusions, contributing to improved strength and durability.
Mike Postma noted that the group’s presence at Work Truck Week reflects its continued commitment to innovation and safety within the EMS and fire service communities. By showcasing advanced manufacturing techniques and vehicle design improvements, the company aims to demonstrate how modern ambulances can better support emergency personnel and patient care.
Morgan Olson Introduces the Kestrel Work Truck
Another major attraction at the JBPCO exhibit is the debut of the Kestrel Work Truck from Morgan Olson. Known as one of North America’s leading manufacturers of walk-in step vans and purpose-built work truck bodies, the company is introducing the Kestrel as a versatile new platform designed to meet the needs of a wide range of fleet operators.
The Kestrel is a Class 2 four-wheel-drive vehicle built on the Jeep Gladiator platform. The design emphasizes durability, maneuverability, and flexibility, making it well suited for challenging job-site environments. It is particularly valuable for fleets that operate in rugged terrain or locations requiring enhanced off-road capability.
To expand its functionality, the vehicle can be equipped with a range of specialized accessories, including the Masterack UPLYFT ladder rack system, the LEER Bedslide cargo management system, and integrated 360-degree camera technology. These features allow fleets to customize the vehicle for specific job requirements while maintaining efficiency and safety.
Morgan Olson is also displaying its iconic ROUTE STAR step van, a widely recognized vehicle platform used in utility, delivery, and municipal applications. The ROUTE STAR is designed to support a variety of vocational configurations, enabling organizations to tailor the vehicle for specialized operational needs.
In addition to vehicle displays, Morgan Olson is highlighting its expanded online parts webstore. The digital platform offers real-time inventory visibility and simplified ordering processes, helping fleet operators quickly obtain replacement parts and reduce maintenance downtime.
Morgan Truck Body Innovations
Morgan Truck Body, the largest manufacturer of light- and medium-duty dry freight and refrigerated truck bodies in North America, is also unveiling new technology during the show.
A key innovation is the introduction of MorganBond sidewall construction, a rivetless, smooth sidewall technology designed to provide improved structural strength while offering a clean exterior surface suitable for branding and advertising graphics. The construction approach enhances durability while giving fleets new opportunities to use truck exteriors as marketing platforms.
Morgan Truck Body is also presenting a new entry-level Parcel Van designed specifically for cost-effective urban delivery operations. With the rapid growth of e-commerce and last-mile logistics, compact and efficient delivery vehicles have become increasingly important for fleet operators. The new Parcel Van aims to address this demand with a practical and economical design.
Like other JBPCO brands, Morgan Truck Body is promoting its online parts store, which offers a wide range of genuine replacement components to support ongoing vehicle maintenance.
Reading Truck Expands Work Truck Offerings
Another JBPCO brand making major announcements at the event is Reading Truck, a manufacturer and distributor of work truck bodies with more than seven decades of industry experience.
At Work Truck Week, Reading Truck is unveiling several new vehicle solutions designed for demanding vocational applications. One of the most notable introductions is the Combo Body, a design that combines the secure storage capabilities of a service body with the open functionality of a platform body. This hybrid configuration allows operators to carry equipment, tools, and materials in a single versatile vehicle.
The company is also expanding its RHD lineup with two new models—the RHD-46 and RHD-67. Built for Class 4 through Class 7 applications, these trucks feature heavy-duty construction and configurable components that allow fleets to tailor the vehicles for specialized work environments.
In addition, Reading Truck is displaying two crane bodies—the RM-25 and RM-45—which are engineered to provide reliable lifting performance for everyday job-site operations. These vehicles demonstrate the company’s commitment to delivering durable solutions capable of handling challenging workloads.
Reading Truck supports customers through a network of 22 company-owned service centers as well as a large partner distribution network across the United States and Canada.
Masterack Cargo Management Innovations
Masterack, a leading provider of cargo management systems for vans and light-duty pickups, is also introducing several new products during the event.
Among them is the UPLYFT 2.0 ladder rack, an updated version of the company’s well-known ladder management system. The new design uses a capstan-driven dropdown mechanism that reduces peak operating effort by more than 80 percent compared with the previous generation. This improvement enhances ergonomics and allows workers to deploy ladders more easily and safely.
Masterack is also introducing a specialized cargo management solution for the Ford Maverick pickup truck. The system, known as the Cargo Guard Duo, integrates a split-lid tonneau cover with side-access toolboxes, providing secure storage while maintaining easy access to tools and equipment.
Another innovation is the CargoPOD Pro, a slide-out work module designed to function as a standalone workstation. The system can be integrated into a van cargo area or a pickup truck bed, allowing technicians to organize tools and equipment more efficiently while maintaining mobility at job sites.
LEER Showcases Modular Fleet Solutions
LEER, widely recognized for its fiberglass and aluminum truck caps and tonneau covers, is highlighting several commercial fleet solutions at the event.
One of the key products on display is the NexCap Pro modular truck cap, an all-metal system designed specifically for commercial applications. Constructed from precision-formed aluminum panels and finished with a durable powder-coat coating, the cap offers enhanced impact resistance and extended service life compared with traditional designs.
LEER is also presenting its Heavy Duty Aluminum Truck Cap, engineered to provide fleets with a stronger, lower-maintenance alternative to conventional truck caps. The product is designed to withstand demanding work environments while maintaining long-term durability.
Another centerpiece of the exhibit is the LEER Trade Package, a comprehensive solution that converts standard pickup trucks into fully equipped mobile workstations. The package includes an aluminum cap, a Bedslide 1500 sliding cargo tray, and specialized shelving systems developed by Masterack for HVAC and trade-specific applications.
This integrated configuration allows fleets to standardize vehicle setups, improve safety, and enhance accessibility to tools and materials. The Trade Package can also be ordered with an optional fiberglass cap for fleets seeking additional customization.
A Unified Vision for Commercial Vehicle Innovation
By bringing together these diverse brands and technologies under one exhibit, JBPCO is demonstrating how its integrated platform supports the evolving needs of fleet operators. From emergency response vehicles and delivery trucks to cargo management systems and digital parts platforms, the company’s ecosystem is designed to streamline every stage of the commercial vehicle lifecycle.
Through ongoing product innovation, strategic acquisitions, and investments in digital tools, JBPCO continues to position itself as a central player in the work-truck industry. Its presence at Work Truck Week 2026 reflects not only the company’s long history of engineering expertise but also its commitment to shaping the future of vocational vehicles.
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