Mahindra Launches XUV700 AX5 Select, starting at ₹16.89 Lakh – Redefining accessible luxury

Mahindra & Mahindra Ltd., India’s leading SUV manufacturer,announced the launch of the new AX5 Select (AX5 S) variant for the XUV700, starting at ₹16.89 Lakh (ex-showroom). This new variant aims to make luxury accessible to a wider audience by offering premium features at an attractive price point.

The AX5 Select variant offers an impressive lineup of features, including a Skyroof, Dual 26.03cm HD Superscreen, Push-Button Start/Stop, and a roomy 7-seater configuration. These features, typically associated with higher-end models, make the AX5 Select an excellent choice for customers looking for luxury at a more affordable price point.

To further enhance engagement, a new campaign is being launched to highlight the AX5 Select variant. With the tagline “Fast forward to the big league,” this campaign emphasises the significant leap in value and features that the AX5 Select offers. It’s designed for those who aspire to own a luxury vehicle without stretching their budget. The AX5 Select variant represents an unparalleled blend of luxury, performance, and affordability, making it the perfect choice for the next generation of achievers.

Mahindra continues to innovate with fresh offerings, consistently introducing multiple variants to meet the evolving needs of customers. Recent launches include the 7-seater in the MX variant and the limited Blaze edition on the AX7L trim featuring a Blaze Red color, dual-tone black exterior elements, and an all-black interior with red accents, delivering a bold and unique look.

To ensure an enhanced customer experience, Mahindra has significantly increased its production capacity to reduce waiting periods, typically within four to eight weeks depending on the variant.

The XUV700 has been very well received in Mahindra’s international markets such as South Africa, Australia, Nepal, and New Zealand since its launch in 2022, making it a truly global SUV.

The updated ex-showroom prices for the XUV700 are:


New launches marked in italics and bold
* Variants also available in AT at an additional cost of ₹ 1.6 Lakh


The link to the new AX5 Select Campaign:

For more details on the booking process, please visit the Mahindra XUV700 Website.

Social Media Addresses for Mahindra XUV700:

  • Brand website:
  • Instagram: @mahindraxuv700
  • Facebook: @mahindraxuv700
  • Twitter: @MahindraXUV700
  • YouTube: Mahindra XUV700
  • Hashtags: #XUV700 #MahindraXUV700

About Mahindra

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility SUVs, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

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