Matco Tools Launches the Eagle Experience: A Mobile Toolbox and Diagnostic Tour Redefining the Future of Technician Engagement
Matco Tools, a franchisee-led brand known for delivering premium automotive tools and solutions to professional technicians, has officially launched the Eagle Experience — a nationwide mobile showroom and innovation tour designed to bring the latest advancements in tool storage, diagnostics, and technology directly to the heart of America’s automotive community.
Rolling out this fall and continuing through 2026, the Matco Tools Eagle Experience aims to connect with technicians, technical education students, and motorsports enthusiasts through an immersive, on-the-road experience. The mobile tour will visit automotive repair centers, technical schools, and major National Hot Rod Association (NHRA) drag racing events, offering attendees an exclusive opportunity to interact with Matco’s newest product innovations firsthand.
A Rolling Innovation Hub for Technicians
At the center of the Eagle Experience is a fully customized Matco tool truck — transformed into a state-of-the-art mobile innovation hub. The truck is more than a moving showroom; it’s a tangible representation of Matco Tools’ long-standing commitment to craftsmanship, innovation, and community.
Inside, visitors will find Matco’s latest lineup of premium tool storage systems, all proudly manufactured in Jamestown, New York, where Matco’s dedication to American manufacturing continues to drive product quality and reliability. The Eagle Experience showcases the company’s Eagle toolboxes and advanced storage solutions, designed with durability, customization, and technician workflow efficiency in mind.
Technicians and students can step inside the truck to explore different storage configurations, experiment with paint and trim finishes, and even design their ideal toolbox setup using Matco’s interactive digital configurator. This hands-on experience allows visitors to visualize how Matco’s tool storage can be tailored to their specific shop needs and personal preferences — blending form, function, and performance.
Smart Diagnostics on Display
Beyond storage, the Eagle Experience also brings Matco’s advanced Maximus diagnostic tools to life. Visitors can demo each device in person and see how modern diagnostic technology enhances shop productivity by simplifying complex repair procedures.
Matco’s Maximus lineup features intuitive interfaces, real-time data updates, and extensive OEM-level software coverage that enables technicians to quickly identify, diagnose, and resolve vehicle issues across multiple makes and models. These diagnostic tools are essential for today’s automotive service landscape, where precision and speed define success.
During the tour, attendees will get the opportunity to experience the latest Maximus software updates, including enhanced bi-directional control functions, expanded coverage for hybrid and electric vehicles, and improved system integration for connected diagnostics. By combining education and interactivity, the Eagle Experience highlights how technology continues to empower technicians to work smarter, not harder.
Celebrating the Spirit of Innovation
The visual centerpiece of the Eagle Experience is its striking exterior — a mobile canvas featuring a bold, patriotic bald eagle design that brings Matco Tools’ legendary logo to life in an entirely new way. The artwork symbolizes strength, independence, and innovation — core values that have defined the Matco brand for decades.
Everywhere the Eagle Experience travels, it draws attention. Whether pulling into a local repair shop or parking beside an NHRA track, the vibrant truck stands out as a moving symbol of craftsmanship and pride.
“The Matco Tools Eagle Experience elevates our brand and empowers our team,” said Laurie Reinbolt, Vice President of Sales at Matco Tools. “We have a strong, dedicated network of Matco distributors, and this initiative amplifies their presence. From the bald eagle graphics to the hands-on demos, the Eagle Experience represents Matco in motion — innovative, mobile, and customer-focused.”
Reinbolt emphasized that this program isn’t just about marketing; it’s about strengthening relationships with technicians and shop owners while providing franchisees with a platform to showcase what makes Matco Tools unique. The Eagle Experience tour is also expected to reinforce distributor engagement and support local tool professionals in growing their businesses.
Debut at the NHRA Nevada Nationals
The official debut of the Eagle Experience will coincide with one of motorsports’ most high-energy weekends — the NHRA Nevada Nationals, taking place October 31 through November 2, 2025. At the event, Matco Tools will unveil a special custom wrap on Antron Brown’s championship-winning Top Fuel dragster, bringing the Eagle Experience brand design to the race track.
Antron Brown, a four-time NHRA Top Fuel World Champion and long-timeTools partner, has been an integral ambassador for the brand’s commitment to performance and innovation. His dragster, wrapped in the Matco Tools Eagle Experience livery, will make its on-track debut at the Nevada Nationals before appearing at SEMA 2025 in Las Vegas, where Matco Tools traditionally plays a prominent role in showcasing the future of automotive tools and technology.
The timing of the debut aligns perfectly with SEMA’s celebration of engineering excellence, innovation, and community — values deeply shared by Matco Tools. As SEMA attracts thousands of automotive professionals, enthusiasts, and industry leaders, the Eagle Experience’s presence will further spotlight Matco’s ongoing role as a trusted name in professional-grade tools.
Racing Toward Pomona: NHRA Finals Showcase
Following its Las Vegas debut, the Tools Eagle Experience will continue its high-profile presence at the NHRA Finals in Pomona, California, scheduled for November 13–16, 2025. This event marks the finale of the Mission Foods Drag Racing Series, providing the perfect stage to close out the racing season while engaging fans and technicians alike.
At Pomona, fans will get another chance to interact with the Eagle Experience truck, explore its interior features, and connect with Matco distributors and representatives. The truck will also serve as a gathering space for Matco-sponsored racing teams, partners, and guests — blending motorsports excitement with hands-on product education.
Driving Connection and Community
Beyond the impressive hardware and technology, the Eagle Experience underscores something even more significant — community engagement. Matco Tools has long believed that its greatest strength lies in its people: the distributors, technicians, and educators who rely on tools every day. By taking the brand directly to them, Matco is reaffirming its dedication to service and support at the grassroots level.
Throughout the tour, Matco will encourage attendees to share their experiences on social media using the hashtags #MatcoTools and #EagleExperience. Each post helps expand the conversation, turning the Eagle Experience into a shared movement across digital and physical spaces.
In addition, the mobile showroom will serve an educational role by making stops at technical education campuses nationwide. Students studying automotive technology will have the chance to engage directly with professional-grade tools and learn how the right equipment supports accuracy, safety, and craftsmanship. For many aspiring technicians, the Eagle Experience may be their first opportunity to step into the professional world of diagnostics and storage systems — an experience designed to inspire the next generation of automotive experts.
A Brand in Motion
For over 45 years, Matco Tools has built its reputation on quality, innovation, and the entrepreneurial spirit of its franchisees. The company’s product range spans hand tools, storage solutions, power tools, and diagnostic equipment, serving the needs of professional automotive and industrial technicians worldwide. The Eagle Experience embodies continuous evolution — from a trusted tool brand to a mobile ambassador of innovation and community.
By merging mobility, education, and brand storytelling, the Eagle Experience bridges the gap between the digital and physical worlds. It creates moments that strengthen brand loyalty, empower distributors, and celebrate the craftsmanship at the heart of every Matco product.
As the truck makes its way across the United States, each stop represents more than just a showcase — it’s a celebration of skill, technology, and human connection.
Join the Movement
Matco Tools invites technicians, students, motorsports fans, and enthusiasts to follow the Eagle Experience Tour as it travels coast-to-coast through 2026. Visitors can participate in demos, meet with local distributors, and discover firsthand why Matco Tools continues to be a leading name in professional tool innovation.
Whether you’re in a shop, a classroom, or trackside at an NHRA event, the Eagle Experience brings the Matco spirit to life — one stop, one story, and one community at a time.
Stay connected and share your moments using #Tools and #EagleExperience — because when innovation takes flight, everyone’s invited to join the journey.
ABOUT MATCO TOOLS
Since 1979, the mission of Matco Tools has been to provide professional mechanics and auto enthusiasts with all the premium tools, storage and equipment they need to get the job done, while also offering best-in-class service and customer support. The company’s network of over 1,900 premier independent mobile distributors is focused on developing and maintaining trust-based relationships with its customers. Ranked among the top 50 in Entrepreneur magazine’s 2025 Franchise 500®, the company continues to expand throughout the United States and Canada, adding several hundred mobile stores each year.
ABOUT VONTIER CORPORATION
Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier powers the way the world moves – delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide.
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