Mattel, AirConsole, and BMW Group are set to unveil UNO™ for in-car gaming at gamescom 2024 in Cologne, Germany. Attendees at the AirConsole booth (Hall 10.1, Stand B028 – C029) will get the first look at UNO® Car Party! in the BMW X3, a version of the classic card game optimized for the vehicle environment. This new gaming experience will be available via the AirConsole platform to over 500,000 BMW and MINI cars starting August 21st.
Stephan Durach, Senior Vice President of BMW Group Development Connected Company and Technical Operations, expressed excitement about the collaboration, stating, “Our partners AirConsole and Mattel are transforming in-car gaming into a social experience. UNO is a perfect addition to our digital offerings, enhancing our customers’ journeys.”
UNO Car Party! allows players to connect their personal devices to the car’s infotainment system using AirConsole’s unique controller system. The game is designed for up to four players, who can view their cards on their phones while interacting with the game on the car’s screen. Gameplay is only enabled when the vehicle is in park.
Anthony Cliquot, CEO of AirConsole, highlighted the innovation of the UNO adaptation, “UNO showcases AirConsole’s strengths with a game that’s universally accessible and integrates seamlessly with car hardware. The phone-controlled gameplay creates an experience that’s unique to this setting.”
Erika Winterholler, Head of Business Development, Digital Gaming at Mattel, added, “UNO’s engaging and inclusive nature makes it perfect for in-car gaming. Its easy-to-learn rules and social gameplay are ideal for any journey, turning travel into a fun and interactive experience.”
Since 2022, BMW and AirConsole have been pioneers in in-car gaming, introducing various games through the AirConsole platform. The partnership has expanded to include games like “Who Wants to Be a Millionaire?” and continues to innovate with offerings like UNO Car Party!
UNO has been a beloved game for over five decades, known for its fun, competitive gameplay and inclusivity. It remains popular through various formats, including physical products, mobile games, and special editions.
