Mercedes-Benz USA Ignites Student Ambitions with 2025 “Dream Days” Campaign and Expanded Partnership with Junior Achievement
Mercedes-Benz USA (MBUSA) has officially launched its 2025 “Dream Days” campaign, reaffirming its commitment to shaping a brighter future for the next generation through education, mentorship, and community investment. The initiative highlights a dynamic collaboration with Junior Achievement USA (JA USA), an organization dedicated to empowering young people with the knowledge and skills necessary for long-term success in areas such as financial literacy, career readiness, and entrepreneurship.
As part of this impactful campaign, every purchase of a 2025 Mercedes-Benz CLE Coupe between May 1 and July 31, 2025, will directly contribute to sending students to Junior Achievement programs across the country. By linking vehicle sales to educational opportunity, MBUSA aims to bridge the gap between aspiration and achievement, offering students a chance to explore their potential through immersive learning experiences.
“Mercedes-Benz USA is proud to help contribute to the education and long-term success of the next generation as part of our longstanding partnership with Junior Achievement,” said Dimitris Psillakis, President and CEO of Mercedes-Benz USA. “This collaboration unlocks a world of possibilities for students, and we’re honored to continue working alongside Junior Achievement USA to bring transformative professional education and development to students across the country.”
Through this initiative, MBUSA continues to elevate its corporate social responsibility (CSR) platform, aligning brand purpose with tangible social good. The automaker’s ongoing support of Junior Achievement reflects a broader commitment to uplifting underserved communities and nurturing talent through access to education and experiential learning.
“Junior Achievement is committed to helping young people pursue their dreams by giving them the learning experiences and support needed to lead choice-filled lives as adults,” said Jack Harris, CEO of Junior Achievement USA. “We are immensely grateful for the partnership with MBUSA and the ability to reach and impact more students through this joint effort.”
A Campaign That Blends Performance and Purpose
Developed in collaboration with Merkley + Partners, the 2025 Dream Days campaign is a unique fusion of brand storytelling, customer engagement, and community impact. Strategically timed to coincide with the high-traffic summer automotive sales season, Dream Days offers prospective buyers more than just a chance to own a premium vehicle—it’s an invitation to participate in a meaningful cause.
This year’s campaign features an exclusive lineup of 2025 model year Mercedes-Benz vehicles designed to appeal to a wide range of customer preferences and lifestyles. These include:
- E-Class Sedan – Showcasing next-generation technology, such as the Mercedes-Benz User Experience (MBUX) and the new Superscreen, the E-Class redefines luxury and connectivity for both drivers and passengers.
- CLE Coupe – As the campaign’s signature model, the CLE Coupe embodies the spirit of “dream cars” with its elegant styling, dynamic performance, and upscale comfort. Its sporty silhouette and refined interior reflect Mercedes-Benz’s tradition of blending aesthetics with innovation.
- C-Class Sedan – Known for its balance of sophistication and performance, the C-Class delivers the premium experience expected from Mercedes-Benz in a compact, driver-centric package.
- EQE Sedan – Representing the brand’s forward-thinking approach to electromobility, the EQE is a fully electric sedan that combines environmental responsibility with modern luxury.
Each of these vehicles not only reinforces the Mercedes-Benz brand as a symbol of aspiration and personal expression but also serves as a vehicle—literally and figuratively—for giving back to the community.
For those interested in learning more about the Dream Days campaign or exploring special seasonal offers, Mercedes-Benz invites customers to visit MBUSA.com/Dream.
Dream Days Community Engagement: Driving Your Future
Beyond sales and marketing, the true essence of the Dream Days campaign lies in its community impact. As part of its larger CSR initiative, Driving Your Future, MBUSA is committed to supporting the long-term educational and professional development of youth in communities across the country.
A key component of the 2025 campaign is MBUSA’s continued collaboration with Junior Achievement on Future Bound, the organization’s national student conference focused on helping young people explore real-world career pathways. During this annual event, MBUSA will host an on-site job shadow experience at its corporate headquarters in Atlanta, Georgia.
Students from diverse backgrounds and regions will be invited to step inside the operations of MBUSA, gaining firsthand exposure to the wide array of career possibilities available within a global automotive brand. From marketing and finance to engineering and supply chain management, students will learn about the roles and responsibilities that drive innovation and performance at Mercedes-Benz.
These interactions are designed to inspire curiosity, build confidence, and provide mentorship at a critical time in students’ academic and personal development. By offering young people a seat at the table, MBUSA is investing in a future workforce that is informed, engaged, and equipped to lead.
“Our goal is to create pathways to success for young people, especially those who may not otherwise have access to these kinds of opportunities,” said a spokesperson for MBUSA’s CSR division. “Dream Days is about more than cars—it’s about empowering dreams, providing resources, and ensuring the next generation has the tools they need to thrive.”
A Legacy of Impact
MBUSA’s support for Junior Achievement is part of a multi-year partnership that has helped thousands of students gain access to programs focused on financial decision-making, entrepreneurial thinking, and career exploration. Junior Achievement’s proven approach to education—grounded in experiential learning and mentorship—aligns closely with MBUSA’s commitment to driving social impact through sustainable, long-term partnerships.
In 2024 alone, the MBUSA-JA collaboration helped serve over 10,000 students nationwide, with the goal of reaching even more in 2025 through expanded initiatives like Dream Days. With each CLE Coupe purchased during the campaign, another student is given a ticket to envision—and pursue—a brighter future.
As the 2025 Dream Days campaign unfolds, Mercedes-Benz USA invites customers, employees, and communities to join in a shared mission: to inspire the next generation of leaders, entrepreneurs, and innovators. By uniting luxury performance with educational empowerment, MBUSA is not only delivering exceptional vehicles—it’s helping shape exceptional futures.
For more information on the Dream Days campaign, MBUSA’s partnership with Junior Achievement, or ongoing CSR initiatives under the Driving Your Future umbrella, please visit: MBUSA.com/Dream.
