Mercedes-Benz USA Reports 6% Year-To-Date Growth in Passenger Car Retail Sales Driven by SUVs and Top-End Models
Mercedes-Benz USA (MBUSA) has reported strong third-quarter retail sales, reinforcing the brand’s robust presence in the U.S. market. In the third quarter of 2025, MBUSA retailed 73,500 passenger cars, marking a solid performance across its diverse portfolio. Year-to-date, U.S. retail sales to customers rose 6% to 223,800 units, reflecting sustained demand for both luxury SUVs and Mercedes-Benz’s Top-End models.
Mercedes-Benz Vans also contributed to the positive trend, reporting third-quarter 2025 sales of 9,500 units, which helped MBUSA achieve an overall total of 83,000 units retailed during the quarter. This performance underscores the brand’s comprehensive appeal across multiple vehicle segments.
Leadership Perspective
Adam Chamberlain, President and CEO of Mercedes-Benz USA, commented on the results:
“With sustained strong demand across our entire product lineup, our third-quarter sales results demonstrate the strength of the Mercedes-Benz brand and reflect the hard work and determination of our employees and outstanding dealer partners. We remain focused on consistently delivering our customers class-leading products and benchmark experiences. Our 2026 models are now arriving, ranging from the stunning Mercedes-Maybach SL 680 at the very top end of the portfolio to a highly compelling new all-electric entry point with the CLA, which will reach U.S. dealerships before the end of the year.”
Chamberlain’s remarks highlight the dual strategy of catering to both the ultra-luxury and entry-level luxury segments, ensuring that Mercedes-Benz maintains strong relevance across the spectrum of customer preferences.
Top-End Segment Performance
The Top-End segment continues to perform exceptionally well, driven by a combination of iconic models and high-performance vehicles. Retail sales of the G-Class increased by 41% year-to-date compared to 2024, reflecting continued enthusiasm for this legendary luxury SUV. Meanwhile, sales of the AMG GT rose 33%, and overall AMG retail deliveries are up 18% year-to-date.
This growth underscores Mercedes-Benz’s successful strategy in maintaining strong appeal for high-performance and premium luxury vehicles. The G-Class and AMG GT, with their distinctive design, engineering excellence, and premium features, remain key pillars of the brand’s Top-End portfolio.
Core Segment Growth
In the core vehicle segment, the brand also experienced substantial growth. Strong availability of the CLE enabled a year-to-date sales increase of 97%, demonstrating the high market appetite for new and refreshed models. Core SUVs continued to drive overall growth, with the GLC seeing a 30% rise in sales and the GLE achieving a 15% increase in retail deliveries compared to the previous year.
This solid performance in the core segment highlights Mercedes-Benz’s ability to balance exclusivity with accessibility, ensuring that its mid-range luxury vehicles remain competitive in the U.S. market.
Entry-Level Highlights
Mercedes-Benz’s entry-level models have also experienced notable growth. The GLA led the entry segment with a 51% year-to-date increase in retail sales, reflecting its versatility, efficiency, and broad market appeal. The rise in GLA sales emphasizes the brand’s strategy of providing accessible luxury while integrating modern features and technology that appeal to younger and urban buyers.
By strengthening the entry-level segment, MBUSA ensures a pipeline of customers who may later transition to higher-end models, further cementing brand loyalty.
Mercedes-Benz Vans Performance
Mercedes-Benz Vans continued to contribute to MBUSA’s overall growth. Retail sales for Vans totaled 9,500 units in the third quarter, representing a 4% increase compared to Q2 2025. The rise in van sales highlights the continued demand for versatile commercial and personal transport solutions in the U.S., particularly in sectors such as logistics, small business, and fleet operations.
Global Sales Context
On the global stage, Mercedes-Benz Group reported 441,500 cars sold in the third quarter, demonstrating the brand’s worldwide appeal. Customer demand in the U.S. remained strong, contributing to the 6% increase in retail deliveries year-to-date, with 223,800 units sold.
While sales in Europe, South America, and the Gulf states performed well, market conditions in China posed challenges in the third quarter. Despite this, MBUSA carefully managed stock levels, ensuring steady deliveries and maintaining strong customer satisfaction domestically.
Electric Vehicle Momentum
Electric vehicles (EVs) are playing an increasingly important role in Mercedes-Benz’s U.S. strategy. The all-electric CLA, which will reach dealerships later this year, has generated substantial excitement, complementing the existing EV portfolio. In the third quarter, Mercedes-Benz’s EV sales rose 22%, driven by both consumer interest in sustainable mobility solutions and the introduction of new electric models.
This positive momentum demonstrates the brand’s ability to integrate electrification into its broader growth strategy without compromising on luxury, performance, or style. EV adoption is further supported by Mercedes-Benz’s ongoing investment in charging infrastructure and digital services, enhancing the customer experience and building long-term brand loyalty.
Mercedes-Benz USA’s outlook remains optimistic, supported by strong demand for Top-End models, the arrival of new 2026 vehicles, and robust growth in SUVs and entry-level models. The combination of traditional luxury vehicles, performance-oriented AMG variants, and an expanding EV portfolio positions MBUSA for continued success in the competitive U.S. market.
Chamberlain emphasized the importance of product diversity and customer experience:
“Our new products are creating fresh momentum and enthusiasm, setting the stage for further sales growth. From high-end models like the Mercedes-Maybach SL 680 to the innovative, all-electric CLA, we are ensuring that our lineup remains relevant and compelling to a wide range of customers.”
Mercedes-Benz USA’s third-quarter 2025 retail sales demonstrate the brand’s resilience and strategic execution. With 73,500 passenger cars sold and 83,000 units including Vans, MBUSA is well-positioned to maintain steady growth for the remainder of the year. Year-to-date retail sales of 223,800 units, a 6% increase over 2024, underline the strength of Mercedes-Benz’s product portfolio and the effectiveness of its market strategies.
Top-End vehicles, core SUVs, entry-level models, and EVs all contributed to a balanced growth trajectory, while Vans added an important commercial dimension to the overall performance. Coupled with carefully managed inventory levels and strong dealer engagement, MBUSA’s results highlight the enduring appeal of the Mercedes-Benz brand in the U.S. luxury automotive market.
As 2025 progresses and the 2026 models enter dealerships, Mercedes-Benz USA is poised to continue delivering class-leading vehicles and experiences, reinforcing its position as a top choice for customers seeking luxury, performance, and innovation.
