Mitsubishi Electric’s FLEXConnect™ Integrates with HAAS Alert’s Safety Cloud® to Advance In-Vehicle Safety and Awareness
HAAS Alert, the operator of the nation’s largest commercially deployed vehicle-to-everything (V2X) safety network powered by its Safety Cloud® digital alerting platform, has announced a groundbreaking collaboration with Mitsubishi Electric Automotive America, Inc. (MEAA), a long-trusted supplier of high-quality, technologically advanced in-car systems for leading global automakers. The two companies are joining forces in a strategic partnership that is poised to reshape the future of the in-vehicle experience through enhanced situational awareness, driver protection, and real-time connectivity.
This new partnership brings together MEAA’s latest innovation, the FLEXConnect™ in-cabin monitoring system, with HAAS Alert’s Safety Cloud®, creating a powerful combination that aims to significantly increase driver safety and elevate personalization in connected vehicles. Announced at the 2025 Consumer Electronics Show (CES), FLEXConnect™ stands out as an advanced solution that leverages real-time vehicle data to monitor driver behavior, assess cabin conditions, and now — through its integration with Safety Cloud — warn drivers of potential road hazards with unprecedented immediacy and accuracy.
Revolutionizing the In-Vehicle Experience with Integrated V2X Safety
The automotive industry is undergoing a rapid transformation, driven by the convergence of connectivity, automation, and intelligent safety systems. In this landscape, the integration between Mitsubishi Electric’s FLEXConnect™ and HAAS Alert’s Safety Cloud® marks a major milestone. FLEXConnect™, which is designed to support a range of use cases from driver monitoring to personalized vehicle settings, now becomes an active participant in the broader V2X safety ecosystem.
“Safety is at the core of FLEXConnect™,” said Mohammad Horani, Director of Advanced Development at MEAA. “That makes Safety Cloud digital alerting a natural fit to the FLEXConnect™ experience.”
Safety Cloud delivers real-time, location-based alerts to drivers about nearby roadway hazards. These alerts are transmitted from a network of connected emergency vehicles, tow trucks, construction zones, and other sources of active risk. By notifying drivers of these hazards before they come into direct visual contact, Safety Cloud dramatically enhances reaction time and helps reduce collisions, particularly in situations where split-second decisions can make all the difference.
Already embedded in millions of vehicles across North America — including Chrysler, Dodge, Jeep, Ram, and Volkswagen models — as well as integrated into navigation applications like Apple Maps and Waze, Safety Cloud plays a critical role in protecting both drivers and road workers. The platform has earned recognition for reducing incident rates involving roadside responders and enhancing the safety of public and emergency services operating in high-risk environments.
FLEXConnect™ + Safety Cloud: A Dual-Layer Safety Solution
By incorporating Safety Cloud directly into FLEXConnect™, MEAA brings a new layer of intelligence and responsiveness to its in-cabin systems. FLEXConnect™ is designed to detect various driver states, including drowsiness, distraction, and incapacitation. Now, with Safety Cloud integrated into the system, FLEXConnect™ not only monitors the driver’s condition but can also deliver timely alerts about external threats — effectively bridging internal monitoring with external risk awareness.
This two-pronged approach creates a holistic driver safety solution. When the system detects a driver is entering a high-risk situation — for example, approaching an active crash scene or a roadside emergency — it provides audible and visual alerts to encourage appropriate action. Furthermore, in the event that FLEXConnect™ determines the vehicle is disabled due to an emergency or the driver is in distress, it can trigger Safety Cloud to broadcast alerts to other drivers in the area, warning them of a stationary or distressed vehicle ahead.
This form of proactive, bidirectional communication represents a significant leap forward in real-time road safety technology. Rather than relying solely on passive systems or delayed emergency response, the integration allows vehicles themselves to become active nodes in a dynamic safety network, relaying critical information instantly to help prevent further incidents.
“HAAS Alert is thrilled to enter into this partnership with Mitsubishi Electric,” said Hussein Zaarour, Vice President of Business Development – Connected Vehicles at HAAS Alert. “Mitsubishi Electric’s focus on automotive innovation and safety is in perfect lockstep with HAAS Alert’s mission to make vehicles and roads safer and smarter.”
Bridging In-Cabin Intelligence and Roadway Awareness
The evolution of advanced driver assistance systems (ADAS) and in-cabin monitoring is converging with the growing importance of V2X technology. As vehicles become increasingly autonomous and connected, the ability to synthesize internal driver data with external environmental data will be critical to ensuring comprehensive safety coverage.
FLEXConnect™ exemplifies this trend. Built to accommodate modular features like facial recognition, gaze tracking, and driver intent prediction, the system provides OEMs with the flexibility to implement a variety of safety and personalization features. Adding Safety Cloud to this architecture significantly enhances the system’s capabilities by incorporating environmental awareness into the mix.
Drivers using vehicles equipped with FLEXConnect™ can now benefit from a richer stream of information that helps them make better decisions. For instance, if an emergency vehicle is approaching rapidly from behind but not yet visible due to road curvature or weather conditions, Safety Cloud can issue a real-time alert through the in-cabin system, giving the driver enough time to safely pull over or slow down. This not only improves safety for the driver but also ensures that first responders can reach their destination faster and with less risk.
Moreover, FLEXConnect™’s ability to recognize when a vehicle is in distress and then use Safety Cloud to broadcast warnings to others takes the notion of “vehicle awareness” to a new level. This transforms each connected car into a safety beacon that contributes to a safer roadway ecosystem.
A Step Toward a Smarter, Safer Future
The partnership between MEAA and HAAS Alert is emblematic of a broader shift in the automotive industry toward integrated, intelligent mobility solutions. As OEMs, Tier 1 suppliers, and technology innovators work to improve the safety, comfort, and efficiency of transportation, partnerships like this are key to delivering scalable, impactful solutions that benefit both drivers and public safety professionals.
HAAS Alert’s Safety Cloud is already a proven solution on the road, with millions of alerts delivered daily and thousands of connected assets transmitting data in real time. By aligning with Mitsubishi Electric, a supplier known for reliability and cutting-edge automotive technology, the platform expands its reach and effectiveness, helping usher in the next era of intelligent mobility.
MEAA, in turn, gains access to an established V2X safety infrastructure that complements and extends the value of its FLEXConnect™ offering. For automakers, this integrated solution presents a compelling opportunity to improve vehicle safety ratings, reduce insurance risk, and enhance the user experience in an increasingly competitive market.
The integration of HAAS Alert’s Safety Cloud with Mitsubishi Electric’s FLEXConnect™ system represents a bold step forward in the ongoing quest to make roadways safer through technology. By uniting driver monitoring and environmental hazard alerting into one seamless in-vehicle experience, the partnership is paving the way for a more responsive, intelligent, and proactive approach to automotive safety.
As connected vehicles become more common and roadways more complex, innovations like this will be crucial to protecting drivers, passengers, emergency responders, and road workers alike. Mitsubishi Electric and HAAS Alert are setting a new standard for what drivers should expect from their vehicles — not just transportation, but a true safety partner on the road.
