Reliability Won, an industrial services platform dedicated to enhancing asset reliability, has announced the acquisition of Noria Corporation. This strategic move is backed by global investment firm Battery Ventures and marks Reliability Won’s second major acquisition. Noria, a well-established provider of lubrication and oil analysis services, conferences, and software, will now operate alongside Mobius Institute, another industry leader specializing in vibration-analysis training and certification.
With this acquisition, Noria and Mobius Institute will continue to function as independent brands under the Reliability Won umbrella. However, the synergy between their respective expertise areas will allow them to enhance their service offerings, providing a more comprehensive suite of solutions to companies seeking improved asset-reliability, condition-monitoring, and precision-maintenance technologies.
Strengthening Global Expertise in Asset Reliability
Headquartered in Tulsa, Oklahoma, with a key subsidiary in León, Mexico, Noria has built a strong reputation in lubrication and oil analysis. The company has a long history of helping major corporations extend asset life and optimize reliability programs through its cutting-edge services, training, and software solutions. By integrating with Reliability Won, Noria will be able to leverage broader commercial resources and international presence to further accelerate its growth and service expansion.
Mobius Institute, on the other hand, is renowned for its high-quality training and certification programs in asset reliability. The company primarily focuses on vibration analysis while also offering training in related fields such as infrared and ultrasound technologies. With this new alignment, maintenance and reliability engineers across a variety of industries—including pharmaceuticals, food and beverage, energy, manufacturing, automotive, and transportation—will now have access to an expanded suite of training and service offerings.
Driving Innovation in Maintenance and Reliability
The merger of Noria and Mobius within the Reliability Won platform creates a powerful partnership aimed at setting new standards in industrial maintenance and reliability. The leadership teams of both organizations recognize the potential for transformative impact.
“Noria’s mission has always been to help organizations optimize machine reliability and safety through better lubrication practices,” said Jim Fitch, Noria’s founder. “Joining Reliability Won allows us to accelerate this impact. Together, we can provide even greater value to our customers and empower reliability professionals with the knowledge and tools they need to improve their operational performance.”
Under the new structure, Noria will continue to operate under its established brand. The company will use Reliability Won’s expanded resources to fuel innovation, reach new markets, and enhance service capabilities. Jim Fitch will remain involved as a technical advisor, while the company’s current president, Bennett Fitch, will continue leading day-to-day operations. Additionally, in Latin America, Noria’s subsidiary will be overseen by Oscar Trujillo, with technical and strategic support from its founder, Gerardo Trujillo.
A Shared Vision for the Future
Reliability Won Group CEO Marcus Pillion expressed enthusiasm for the acquisition and highlighted the complementary strengths of both companies.
“We are thrilled to welcome Noria to the Reliability Won family,” Pillion stated. “Noria’s expertise enhances our ability to provide a full range of services to our shared customer base. Noria’s focus on lubrication and oil analysis is highly complementary to Mobius Institute’s specialization in vibration analysis. With the acquisition, we are uniting two high-profile brands and are excited by the continued growth opportunities available for both businesses.”
This acquisition is a key milestone in Reliability Won’s broader strategy to build a comprehensive portfolio of asset-reliability and condition-monitoring companies. The goal is to create a global network of specialized firms that can address the evolving needs of industries that rely on machinery efficiency and longevity.
Expanding the Scope of Industrial Training and Services
Beyond just the integration of Noria and Mobius, Reliability Won is looking to expand its portfolio into additional industrial training, certification programs, and specialized product and service offerings. Battery Ventures, the investment firm supporting Reliability Won, remains committed to facilitating further acquisitions that strengthen the platform’s capabilities.
Zack Smotherman, a general partner at Battery Ventures and a member of Reliability Won’s board, underscored this vision:
“Combining the strengths of Mobius and Noria is a natural step in our vision to create a global leader in asset-reliability and condition monitoring. We continue to be excited about additional acquisition opportunities that we believe will be additive to Reliability Won’s current suite of offerings.”
Reliability Won’s expansion aligns with broader industry trends emphasizing predictive maintenance and reliability-centered operations. As companies increasingly recognize the importance of proactive asset management, the demand for specialized training, software, and condition-monitoring solutions continues to rise. The union of Noria and Mobius under the Reliability Won umbrella positions the company to meet these needs effectively.
Industry-Wide Impact and Customer Benefits
For customers, this acquisition means access to a more robust and integrated set of solutions. Maintenance and reliability professionals can now benefit from a seamless ecosystem that combines Noria’s expertise in lubrication and oil analysis with Mobius Institute’s strengths in vibration analysis and broader reliability training.
Organizations that invest in these combined solutions will be able to:
- Enhance their lubrication programs and oil analysis strategies for improved machine reliability.
- Gain advanced vibration-analysis training to detect equipment issues before failures occur.
- Implement comprehensive condition-monitoring techniques to optimize maintenance schedules.
- Access cutting-edge training and certification programs to upskill their workforce.
By leveraging the combined strengths of Noria and Mobius, companies can move beyond reactive maintenance strategies and implement more effective, data-driven approaches to reliability and performance optimization.
Future Growth and Innovation
The acquisition of Noria is just one step in Reliability Won’s long-term growth strategy. Looking ahead, the company aims to continue building a world-class portfolio of industrial training and condition-monitoring businesses. By integrating specialized expertise across multiple domains, Reliability Won seeks to provide a one-stop solution for industries looking to extend the life of critical assets while optimizing operational efficiency.
As the industrial sector continues to evolve, the demand for reliability-driven strategies will only grow. Through strategic acquisitions and partnerships, Reliability Won is well-positioned to lead the way in asset-reliability innovation. The company’s approach—bringing together best-in-class providers in different niches of maintenance and reliability—ensures that businesses have the tools, training, and support they need to thrive in an increasingly competitive industrial landscape.
