Network of Employers for Traffic Safety (NETS) has announced the appointment of Art Kinsman
Network of Employers for Traffic Safety (NETS) has announced the appointment of Art Kinsman as its new Chief Strategy Officer (CSO), marking a significant milestone in the organization’s continued evolution and commitment to advancing global road safety. The creation of this newly established executive role reflects NETS’ forward-looking approach to strengthening its strategic direction, enhancing its programmatic impact, and expanding its influence among employers worldwide.
This leadership addition comes at a time when road safety remains a critical issue for organizations and communities alike. As employers increasingly recognize their role in protecting employees both on and off the job, NETS has been steadily growing its network and deepening its engagement with stakeholders across industries. The appointment of Kinsman signals a renewed focus on long-term strategy, innovation, and collaboration to address the complex challenges associated with traffic safety.
Bringing decades of experience in public policy, transportation safety, and organizational leadership, Kinsman is uniquely positioned to guide NETS through its next phase of growth. His professional journey includes influential roles at AAA Northeast, the National Highway Traffic Safety Administration (NHTSA), and within the Massachusetts state government. Across these roles, he has demonstrated a consistent commitment to improving roadway safety through policy innovation, stakeholder engagement, and data-driven strategies.
In his capacity as Chief Strategy Officer, Kinsman will collaborate closely with the NETS Board of Directors to define and execute the organization’s strategic priorities. His responsibilities will include strengthening existing programs, identifying new growth opportunities, and fostering partnerships that align with NETS’ mission to prevent traffic crashes and reduce injuries and fatalities. By bridging public and private sector initiatives, he is expected to play a pivotal role in amplifying the organization’s reach and effectiveness.
NETS Board Chair Tom Karnowski, who also serves as Vice President of Environment, Health and Safety at USIC, emphasized the importance of this appointment in shaping the organization’s future. He highlighted Kinsman’s ability to combine strategic insight with practical experience, noting that his leadership will be instrumental in driving meaningful progress in road safety initiatives. According to Karnowski, Kinsman’s deep understanding of the transportation safety ecosystem and his proven ability to deliver impactful results make him an ideal fit for the role.
Kinsman’s track record includes nearly two decades at AAA Northeast, where he led several high-profile initiatives aimed at improving driver behavior and reducing traffic-related risks. Among his notable achievements is the development of the LIFE anti-DUI program, which gained recognition for its innovative approach to addressing impaired driving. In addition, he played a key role in advancing legislative reforms in Massachusetts, including efforts to modernize laws related to impaired driving, occupant protection, and teen driver safety. These initiatives not only improved compliance but also contributed to measurable reductions in traffic incidents.
His tenure at NHTSA further solidified his reputation as a leader in the field. As Regional Administrator for New England, Kinsman oversaw the implementation of major highway safety programs and worked closely with state and local agencies to enhance enforcement, education, and infrastructure initiatives. His contributions were recognized with the U.S. Department of Transportation’s Innovation & Creativity Award, underscoring his ability to develop and execute forward-thinking solutions.
More recently, Kinsman has been involved in advancing public-private collaboration through initiatives such as Travelers’ “Community Voices for Road Safety” program. This work has focused on engaging communities, businesses, and policymakers in efforts to promote safer driving behaviors and reduce traffic-related risks. His experience in building cross-sector partnerships aligns closely with NETS’ mission and strategic priorities.
In his statement following the announcement, Kinsman expressed enthusiasm about joining NETS at a pivotal moment. He emphasized the critical role that employers play in shaping road safety outcomes, noting that organizations have both the responsibility and the opportunity to influence driver behavior, implement safety policies, and foster a culture of accountability. He also highlighted his commitment to working with the Board and member organizations to deliver measurable results and expand the impact of NETS’ initiatives.
The establishment of the Chief Strategy Officer role reflects NETS’ broader commitment to innovation and long-term sustainability. By dedicating leadership resources to strategic planning and execution, the organization aims to enhance the value it delivers to its members while positioning itself for continued growth. This includes leveraging data and technology to inform decision-making, expanding educational and training programs, and strengthening partnerships with government agencies, industry groups, and advocacy organizations.
As road safety challenges continue to evolve, driven by factors such as increased mobility, technological advancements, and changing workforce dynamics, organizations like NETS play a vital role in addressing these issues. The appointment of Kinsman underscores the importance of proactive leadership in navigating this complex landscape and driving meaningful change.
Looking ahead, NETS is expected to build on its existing foundation by exploring new opportunities for collaboration and innovation. This may include expanding its global footprint, developing new tools and resources for employers, and advocating for policies that support safer roadways. With Kinsman at the helm of its strategic initiatives, the organization is well-positioned to accelerate its efforts and achieve its mission of preventing traffic crashes and saving lives.
In conclusion, the addition of Art Kinsman as Chief Strategy Officer represents a significant step forward for the Network of Employers for Traffic Safety. His extensive experience, proven leadership, and commitment to road safety make him a valuable asset as the organization continues to evolve and expand its impact. Through his guidance, NETS aims to strengthen its role as a leader in employer-driven traffic safety and contribute to a safer future for all road users.
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