Global Off-Highway Vehicle Telematics Market Gains Momentum Across Construction, Mining, Agriculture, and Forestry
The “Global Off-Highway Vehicle Telematics Market – 7th Edition” has been added to ResearchAndMarkets.com’s portfolio, offering a comprehensive and authoritative analysis of telematics adoption across construction, mining, agriculture, and forestry equipment worldwide. As digital transformation accelerates across asset-intensive industries, off-highway vehicle telematics has become a foundational technology for improving operational efficiency, safety, and asset utilization.
This latest edition serves as a critical intelligence resource for telematics vendors, equipment manufacturers, network operators, investors, consultants, and public-sector stakeholders. Spanning more than 260 pages, the report delivers in-depth market analysis, five-year forecasts through 2029, executive insights, and real-world case studies designed to support strategic decision-making in a rapidly evolving ecosystem
Defining the Off-Highway Vehicle Telematics Landscape
The analyst defines off-highway vehicles as a broad category of machinery and equipment used outside conventional road networks. This includes heavy-duty construction machinery, mining equipment, agricultural tractors and harvesters, forestry machines, and a wide range of specialized and lighter equipment deployed in rugged environments.
Off-highway vehicle telematics refers to the combination of embedded or aftermarket hardware, wireless connectivity, and software platforms used to remotely monitor, manage, and optimize these machines and fleets. Telematics systems enable the collection and analysis of data related to machine location, operating hours, fuel consumption, fault codes, operator behavior, safety events, and maintenance needs.
Early experimentation with telematics in heavy equipment began in the 1990s, primarily driven by leading OEMs seeking to improve service efficiency and equipment uptime. Adoption accelerated in the 2000s as wireless networks matured and digital fleet management tools became more scalable. Today, telematics is no longer a niche feature but a core component of modern off-highway equipment strategies.
OEM-Led Growth Shapes Market Structure
Most major equipment manufacturers now offer some form of telematics solution, either developed internally or delivered through partnerships with specialized technology providers. These solutions are typically branded under the OEM’s name and increasingly offered as standard fitment on new machines.
Alongside OEM systems, a vibrant aftermarket ecosystem has emerged. Aftermarket telematics providers focus on multi-brand fleet compatibility, enabling customers to manage mixed equipment fleets across different manufacturers, asset types, and job sites. Many of these solutions extend beyond vehicles to include stationary assets, attachments, tools, and auxiliary equipment, creating a more holistic view of operations.
Telematics platforms in the off-highway sector support a wide range of applications, including:
- Fleet and asset management
- Operator monitoring and productivity analysis
- Safety management and compliance
- Preventive and predictive maintenance
- Integration with enterprise IT and ERP systems
Installed Base Reaches 10 Million Connected Units
According to the analyst’s estimates, the global installed base of active off-highway vehicle telematics systems reached approximately 10 million units in 2024. These connected units are deployed across construction sites, mines, farms, and forestry operations worldwide.
The construction sector represents the largest share of connected equipment, driven by strong OEM adoption and widespread deployment of factory-installed telematics by heavy equipment manufacturers. Agriculture and mining rank as the second- and third-largest sectors, respectively, reflecting the growing importance of data-driven operations in precision farming and large-scale extraction activities.
The forestry sector, while smaller in absolute numbers, continues to adopt telematics for machine tracking, safety monitoring, and productivity optimization in remote and challenging environments.
Looking ahead, the total installed base of off-highway vehicle telematics systems is forecast to grow at a compound annual growth rate (CAGR) of 12.0%, reaching 17.6 million active units globally by 2029.
Regional Market Dynamics
From a geographic perspective, North America currently represents the largest regional market, slightly ahead of Europe. Strong infrastructure investment, early technology adoption, and high penetration of OEM telematics systems contribute to North America’s leading position.
However, the Rest of the World—including Asia-Pacific, Latin America, the Middle East, and Africa—accounts for more than half of the global installed base. Rapid urbanization, large-scale infrastructure projects, agricultural mechanization, and mining activity are driving telematics adoption across these regions, particularly in China, India, Southeast Asia, and parts of Africa.
Market Concentration and Leading OEMs
The off-highway vehicle telematics market remains highly concentrated. The top ten equipment manufacturers collectively account for around 70% of all telematics systems in use globally across construction, mining, agriculture, and forestry.
Caterpillar is ranked as the clear market leader. The company was the first OEM to surpass one million connected assets and now manages more than 1.5 million telematics-enabled units across its global fleet.
Other leading players include SANY, Komatsu, and Deere & Company, followed closely by Volvo Construction Equipment, XCMG, Zoomlion, Hitachi Construction Machinery, and JCB. Several additional OEMs—such as Yanmar, HD Hyundai (Construction Equipment and Infracore), CNH Industrial, Doosan Bobcat, Kobelco, Kubota, and JLG Industries—also maintain substantial connected installed bases.
A broader group of manufacturers, including AGCO, Terex, Liebherr, LiuGong, CLAAS Group, Tadano, Epiroc, and BOMAG, have installed bases in the tens of thousands, reflecting steady but more selective telematics deployment strategies.
Aftermarket Pressures and Partnership Opportunities
The report notes that the aftermarket telematics segment is expected to face increasing pressure as OEMs expand standard-fit telematics across additional machine models and extend free subscription periods for software services. As a result, traditional arguments favoring aftermarket solutions—such as OEMs’ inability to support mixed fleets—are becoming less compelling.
Industry initiatives like the AEMP telematics data standard have improved cross-brand data interoperability, enabling customers to aggregate machine data from multiple OEMs into a single software platform.
Despite these challenges, meaningful opportunities remain for telematics providers that collaborate with OEMs. Partner-powered and co-developed solutions are increasingly common, allowing OEMs to leverage third-party expertise while maintaining control over customer relationships and branding.
Upselling advanced functionality—such as analytics, safety systems, AI-driven diagnostics, and enterprise integration—represents another important growth lever beyond basic connectivity.
Evolving Strategies: In-House vs. Partner-Powered Solutions
The future direction of OEM telematics strategies remains mixed. While some manufacturers are shifting from partner-powered solutions to fully in-house platforms to gain greater control over data and differentiation, others are moving in the opposite direction to reduce development costs and accelerate innovation.
At the same time, vendors from adjacent markets—particularly on-road commercial vehicle fleet management providers—are expanding into off-highway telematics. This convergence allows fleet operators to manage all business-critical assets through a single back-office interface, using familiar reporting and analytics tools.
Asset Tracking Emerges as a High-Growth Opportunity
One of the most underpenetrated segments highlighted in the report is asset tracking for smaller and lower-value equipment. Telematics solutions that enable tracking of attachments, implements, handheld tools, and auxiliary equipment are expected to see particularly strong growth.
These solutions help operators reduce losses, improve utilization, and gain visibility into assets that have traditionally been difficult to manage digitally—making them a compelling expansion area for telematics providers.
Report Highlights and Scope
Key highlights from the report include:
- Insights from 30 executive interviews with market-leading companies
- Detailed profiles of 48 equipment OEMs and their telematics offerings
- Comprehensive analysis of the telematics value chain and applications
- Coverage of industry trends, technologies, and competitive dynamics
- Market forecasts and regional analysis through 2029
The report also examines telematics technologies and infrastructure, including positioning, connectivity, back-office systems, OEM and dealer integration, operator management, safety solutions, and emerging business models.
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