Rivian Powers SXSW: A Groundbreaking Partnership for Sustainability and Innovation
For the next two years, South by Southwest (SXSW), the world-renowned festival celebrating technology, culture, and creativity, will be powered by Rivian, the electric vehicle (EV) maker pushing the boundaries of sustainable transportation. Rivian has officially signed a two-year headline sponsorship deal with SXSW, marking an exciting chapter in both the festival’s history and Rivian’s journey towards an electrified future. Through this partnership, Rivian is set to deliver a series of dynamic activations that will not only showcase the company’s innovative EV technologies but also embody its bold vision for a greener tomorrow.
The Electric Roadhouse: A Fusion of Americana and Sustainability
At the heart of Rivian’s presence at SXSW will be the transformation of its South Congress flagship location into the Electric Roadhouse, an imaginative reimagination of the classic Texas roadhouse, infused with Rivian’s sustainable ethos and cutting-edge technology. The Electric Roadhouse will be an interactive space that will come to life throughout the festival, offering a variety of engaging experiences for attendees. This activation is not just about showcasing Rivian’s vehicles, but about creating a dynamic space where visitors can explore the company’s commitment to both adventure and sustainability.
We’re thrilled to bring our brand to life at SXSW with the Electric Roadhouse, a space that merges classic Americana with a vision for a sustainable future,” said Denise Cherry, Rivian’s Vice President of Marketing. “SXSW’s creativity and adventurous spirit perfectly align with our own, and we can’t wait to share this unique experience with the community and beyond.
The Electric Roadhouse will host a wide range of activities designed to engage festival-goers in a fun, hands-on way. One of the highlights will be the opportunity for attendees to participate in vehicle demo drives. Rivian’s flagship electric vehicles, the R1S SUV and R1T pickup truck, will be available for test drives, allowing visitors to experience firsthand how these rugged, all-electric vehicles combine performance with sustainable energy solutions. The R1S and R1T are built to handle a variety of terrains, making them perfect for adventure seekers looking to explore the outdoors with zero emissions.
Additionally, attendees will get an exclusive preview of Rivian’s highly anticipated new model, the R2. Still under wraps, the R2 is one of the most exciting new EV models in the industry, with a design aimed at broadening the appeal of electric vehicles to even more customers. As the R2 continues to build excitement among EV enthusiasts, SXSW offers the perfect platform for Rivian to give the public a first glimpse of this groundbreaking vehicle.
A Stronger Presence at SXSW
Rivian’s partnership with SXSW extends far beyond the Electric Roadhouse. The company will have a substantial presence throughout the festival, particularly at the Austin Convention Center (ACC) and other festival locations. One of the most anticipated events will be a keynote address from Rivian’s Founder and CEO, RJ Scaringe. During the address, Scaringe will share Rivian’s vision for the future of transportation, discussing the company’s role in advancing sustainable mobility and its roadmap for continued innovation. The keynote is expected to attract a diverse audience, including industry leaders, sustainability advocates, and tech enthusiasts, all eager to hear firsthand how Rivian plans to shape the future of electric vehicles.
“Rivian’s vision for a sustainable, electric future resonates deeply with the South by Southwest community,” said Peter Lewis, Chief Partnerships Officer at SXSW. “We are thrilled to welcome them as a partner to the festival and look forward to watching festival-goers experience the Rivian brand in such an engaging and forward-thinking way.”
Rivian Sponsors SXSW’s Transportation Track
Rivian will also play a key role in SXSW’s Transportation Track, which runs from March 11 to March 13. This track explores the latest innovations in transportation and mobility, with a focus on sustainable and electric solutions. sponsorship of the Transportation Track highlights its leadership in the EV sector and underscores its commitment to reimagining how people move. Sessions will be led by experts from various industries, diving into the evolving landscape of transportation, advancements in electric vehicles, and how innovations like vehicles are shaping a cleaner, more sustainable future.
The Transportation Track is expected to spark conversations about the role of electric vehicles in reducing carbon emissions, the future of mobility, and how technology can play a key role in creating a more sustainable world. Rivian’s leadership in this space will undoubtedly influence the discussions and provide valuable insights into the rapidly changing world of transportation.
Exclusive SXSW 2025 Activations
Looking ahead, activations at SXSW 2025, scheduled to take place from March 7 to March 15, will expand upon the success of the previous year. As part of the ongoing partnership, Electric Roadhouse will continue to offer exclusive programming, live performances, and film screenings that tie into the company’s commitment to environmental sustainability. Visitors will have the opportunity to test drive EV lineup and engage in thought-provoking discussions about the future of sustainable transportation.
While SXSW badge holders will receive priority access to many of the activations, including demo drives, the Electric Roadhouse will remain open to the public, ensuring that anyone attending the festival can be part of this unique experience. The combination of Rivian’s high-tech vehicles and the festival’s creative energy will create an electric atmosphere that bridges the gap between technology, culture, and sustainability.
Amplifying SXSW’s Unique Convergence of Technology, Culture, and Sustainability
presence at SXSW is about more than brand visibility—it’s about fostering an environment where innovation and sustainability are celebrated. By offering immersive experiences that highlight the company’s commitment to environmental responsibility, seeks to connect with a global audience of like-minded individuals who share its vision for a greener future. Whether it’s through demo drives, panel discussions, or the creative energy of the Electric Roadhouse, activations at SXSW will bring attendees closer to a future where technology and sustainability work hand-in-hand.
This partnership also positions Rivian as a key player in the future of sustainable mobility. As the company continues to innovate and push the boundaries of what’s possible with electric vehicles, SXSW provides a platform for Rivian to share its vision, inspire others, and engage with a community that thrives on creativity, exploration, and progress.
Rivian’s presence at SXSW goes beyond mere brand visibility—it’s about creating an environment where innovation and sustainability are at the forefront. By offering immersive experiences, Rivian demonstrates its strong commitment to environmental responsibility and connects with a global audience of like-minded individuals who share its vision for a greener, more sustainable future. Through activations such as demo drives, panel discussions, and the vibrant atmosphere of the Electric Roadhouse, Rivian invites attendees to explore the future where technology and sustainability coexist harmoniously.
This partnership further establishes Rivian as a leader in sustainable mobility. As the company continues to push the boundaries of electric vehicle innovation, SXSW serves as the perfect stage to share its forward-thinking vision, inspire others, and engage with a community driven by creativity, exploration, and progress. Rivian’s participation in the festival reflects its ongoing commitment to advancing sustainable transportation, reinforcing its role as a pivotal player in shaping a cleaner, more connected world.
A Commitment to the Future
For the partnership with SXSW is an opportunity to engage with a passionate, forward-thinking community. The festival’s emphasis on creativity, innovation, and exploration makes it the perfect stage for to showcase its electrified vision for the future. As the festival evolves, presence will play a central role in shaping conversations about the future of transportation and the ways in which technology can transform the world.
As activations continue to captivate SXSW attendees, one thing is clear: the company’s dedication to adventure, sustainability, and innovation is only just beginning. Through this partnership, aims to inspire a global audience, driving the conversation forward about how we can all contribute to a more sustainable, electrified future.
