REV Group’s Recreational Vehicles Segment Posts Strong Sales at Hershey RV Show and Elkhart Dealer Open House
REV Recreational Vehicles Segment, a division of REV Group, Inc., is marking a period of notable success following its participation in two of the RV industry’s premier annual events: the 56th Annual America’s Largest RV Show in Hershey, Pennsylvania, and the Dealer Open House in Elkhart, Indiana. These events provided a prime platform for REV Group to showcase its broad lineup of recreational vehicles, engage with both consumers and dealers, and highlight innovations across multiple RV classes.
Hershey RV Show: Impressive Consumer Engagement and Sales
At the Hershey RV Show, which continues to rank as one of the nation’s most influential RV events, REV Group’s brands drew significant attention from attendees, translating interest into substantial sales.
Fleetwood RV, Holiday Rambler, and American Coach
Across the three brands, strong attendance combined with compelling product offerings resulted in robust sales performance. As of the conclusion of the show, the combined total sales reached 40 units, with additional transactions pending confirmation. This represents a 20% increase in unit sales compared to the same event in 2024.
The luxury Class A diesel brand American Coach experienced remarkable growth, reporting a 66% increase in sales over the previous year. This surge underscores American Coach’s continued appeal to consumers seeking premium features, comfort, and performance in their RV experience. Meanwhile, Fleetwood RV’s Class A Palisade, which debuted in 2024, maintained strong momentum, selling six units during the show, reflecting consistent consumer interest in new product introductions.
Midwest Automotive Designs
Midwest Automotive Designs, known for its luxury Class B vans, saw sales remain steady compared with the previous year. The sustained demand demonstrates the brand’s strong position in the upscale van segment, where buyers prioritize high-quality craftsmanship, versatility, and design innovation.
Renegade RV
Renegade RV’s presence at the Hershey Show was marked by the debut of the triple-slide Valencia and the refreshed Vienna, both built on the 4500 MB Sprinter chassis. These models attracted considerable attention from attendees, illustrating the brand’s ability to evolve its lineup while maintaining the features that loyal customers expect.
Sales for Renegade RV were particularly notable, with nearly 30 units sold at the show—a significant increase from 17 units in 2024. This jump in sales demonstrates both the strength of Renegade’s product offerings and the effectiveness of its marketing and engagement strategy during high-profile events.
Gary Gunter, President of the REV Recreational Vehicles Segment, emphasized the importance of consumer feedback in guiding the company’s product strategy. “We’re grateful for the tremendous feedback from attendees, which validates the strength of our Class A, B, and C product lineups and the connection we’ve built with our customers,” said Gunter. “The Hershey RV Show continues to be an invaluable venue for gauging market interest and understanding evolving consumer preferences.”
Elkhart Dealer Open House: Strengthening Dealer Partnerships
Following the success in Hershey, REV Group shifted its focus to the Dealer Open House in Elkhart, Indiana—a key event designed to engage dealer partners directly, provide in-depth product demonstrations, and secure orders for the upcoming sales cycle.
Fleetwood RV, Holiday Rambler, and American Coach
All three brands achieved strong results at the Elkhart Open House, collectively receiving confirmed orders for 60 units. In addition, an estimated 20 more orders are expected to be confirmed in the coming weeks. This demonstrates that dealer interest remains high and underscores the value of in-person engagement for solidifying business relationships and generating new sales opportunities.
Midwest Automotive Designs
While foot traffic at the Elkhart event was lighter compared to larger public shows, Midwest Automotive Designs reported a 40% year-over-year increase in Class B orders. This growth reflects ongoing dealer confidence in the brand’s luxury van offerings and its continued appeal to customers seeking premium travel solutions with superior engineering and comfort features.
Renegade RV
Renegade RV also delivered outstanding results at the Elkhart Dealer Open House, particularly across its core RV segments: Vienna, Veracruz, Valencia, and Verona. A highlight of the show was a Veracruz model equipped with Liquid Springs, an advanced suspension system that enhances ride quality, stability, and comfort. This innovation drew considerable attention from attendees and reinforced Renegade’s reputation for combining luxury with performance.
By the conclusion of the Elkhart event, Renegade had received approximately 80 confirmed orders, reinforcing the brand’s strong presence in both consumer and dealer markets.
Reflecting on the success of the Open House, Gunter remarked, “We were excited to see new faces and reconnect with our loyal dealer partners. Their positive feedback reinforces the value of these events for building lasting relationships and driving future growth. The direct engagement with dealers allows us to better understand market needs and ensure that our product line continues to meet evolving expectations.”
Strategic Impact and Market Outlook
The combined results from the Hershey RV Show and the Elkhart Dealer Open House highlight several important trends for REV Group’s Recreational Vehicles Segment:
- Growing Demand Across Classes: Sales data indicates strong demand across Class A, B, and C RVs, signaling a healthy market appetite for both luxury and versatile travel solutions. American Coach’s luxury growth and Renegade’s increased sales underscore a particularly strong performance in high-end segments.
- Successful Product Launches: The continued momentum of Fleetwood’s Palisade and the debut of new Renegade models demonstrate the effectiveness of the company’s product development strategy. Attendees responded positively to both new models and refreshed designs, reinforcing REV Group’s reputation for innovation and quality.
- Dealer Engagement as a Growth Driver: The Elkhart Open House results emphasize the critical role dealer relationships play in driving sales. Confirmed orders and strong dealer interest reflect confidence in REV Group’s product lineup and highlight the strategic importance of face-to-face engagement.
- Positive Market Sentiment: Both consumer and dealer feedback has been overwhelmingly positive, indicating that REV Group’s focus on quality, innovation, and customer experience continues to resonate. This favorable sentiment positions the company well for future growth and reinforces its leadership in the recreational vehicle market.
