SimpleTire, a leading online tire retailer within the Dealer Tire Family of Companies, is focusing on safe driving for this October’s Fall Car Care Month. Organized by the Car Care Council, Fall Car Care Month encourages drivers to undertake preventative maintenance to ensure their vehicles remain safe and reliable through the winter months.
Through its “Roll with Confidence” campaign, SimpleTire highlights the critical importance of tire maintenance as the winter season approaches, when hazards such as snow and ice become more common. The Car Care Council notes that summer can be tough on vehicles, making fall the ideal time to assess vital systems like brakes, tires, and heating before winter weather hits.
This year, SimpleTire’s Fall Car Care Month initiative coincides with the launch of Continental Tire’s new TrueContact Tour 54 tire. Designed for passenger cars, crossovers, and electric vehicles, this durable all-season touring tire boasts enhanced wet braking, improved handling in both wet and dry conditions, and reliable traction in light snow—perfect for drivers preparing for colder months. Available in various sizes, the TrueContact Tour 54 features Continental’s EcoPlus Technology, providing benefits such as fuel savings, optimized range, shorter stopping distances on wet roads, and extended tread life.
When purchasing the all-new TrueContact Tour 54 tires or any replacement Continental tires, drivers can enjoy added peace of mind through Continental’s Total Confidence Plan, which includes:
- Limited Warranty
- Mileage Warranty
- Customer Satisfaction Trial
- Road Hazard Coverage
- Flat Tire Roadside Assistance
- Customer Satisfaction Trials
- Emergency Trip Interruption Coverage
This comprehensive protection ensures that drivers feel secure on the road, regardless of the conditions. To take advantage of these benefits, new Continental tire owners can register at www.totalconfidence-plan.com.
Winter Readiness Safety Tips:
Proper vehicle maintenance, particularly tire care, is vital for ensuring safe travel during harsh winter weather. SimpleTire offers essential safety tips to help drivers “Roll with Confidence” this season:
- Check Tire Tread Depth: Adequate tread is essential for safe driving on wet or snowy roads. Use a penny test or tread depth gauge to ensure your tires are ready for winter. Continental’s Quick View Indicators provide an easy way to check tread wear at a glance.
- Monitor Tire Pressure: Cold temperatures can cause tire pressure to decrease, affecting handling and leading to uneven tire wear. Check tire pressure monthly.
- Rotate Your Tires: Regular tire rotation ensures even wear, enhancing performance and extending lifespan. Aim to rotate tires every 6,000 to 8,000 miles or as recommended in your vehicle’s manual.
- Inspect for Cracks or Damage: Regularly check for cracks, bulges, or punctures, as these issues can worsen in winter. Replace any damaged tires promptly.
- Consider Replacing Tires: If you frequently encounter snow, ice, or slush, think about switching to winter tires for better traction and control. For milder conditions, all-season or all-weather tires can still provide improved safety and performance. Choosing the right tires now can significantly impact the safety of you and your passengers during winter. SimpleTire simplifies tire replacement with personalized recommendations, seamless online shopping, transparent pricing, local installation options, fast shipping, flexible financing, and a vast selection of over 300 brands, including Continental.
At SimpleTire, we understand that your focus should be on the road, not on the tires that meet it,” said Karthik Iyer, President and CEO of SimpleTire. “As winter approaches, it’s crucial to ensure your tires are in excellent condition for safe driving. Our Car Care Month campaign is a reminder for drivers to prioritize safety and roll with confidence, wherever the road may lead.”
In addition to exclusive tire promotions, SimpleTire is hosting an Instagram giveaway as part of the “Roll with Confidence” campaign. One fortunate winner will receive a complimentary set of four Continental tires along with free installation.
