Stellantis’ “Shares to Win” Employee Purchase Plan Crosses 22 Million Subscribed Shares in Just Over Three Years
Stellantis’ ambitious employee share purchase initiative, Shares to Win, reached another significant milestone as the company officially concluded its 2025 program edition on November 25, 2025. In just over three years since the plan’s launch in 2023, employees across the world have collectively subscribed to 22 million Stellantis shares, demonstrating the company’s success in cultivating a strong culture of ownership, engagement, and shared value creation among its workforce.
The 2025 edition marked the third consecutive year of this initiative, extending across 20 countries and covering a base of over 235,000 eligible employees—representing nearly the entire global Stellantis workforce. As the program continues to evolve, it has become a central pillar in the company’s long-term strategy to reinforce employee participation, encourage financial empowerment, and strengthen the collective stake in Stellantis’ ongoing transformation journey.
A Strategic Program Rooted in a People-First Vision
Stellantis was formed on the premise of bold transformation, and its leadership has consistently emphasized the importance of employee involvement as a driver of organizational success. Shares to Win reflects this philosophy by offering employees a meaningful opportunity to participate directly in the company’s financial progress and long-term growth, while reinforcing a culture of trust, transparency, and shared purpose.
From the outset, the plan was designed not merely as a stock purchase program but as a broader initiative aligned with Stellantis’ values: empowerment, collaboration, and engagement. Through the plan, the company encourages employees to view themselves not only as contributors to success but also as long-term partners in the creation of shareholder value.
This overarching vision is supported through three strategic pillars:
1. A Consistent and Predictable Annual Cadence
One of the distinguishing features of Shares to Win is its annual, uninterrupted rollout. Introduced in 2023, the program has been renewed each year without exception, with the 2025 edition marking the third installment. This consistency is deliberate—Stellantis aims to build a stable and increasingly strong employee ownership base within its shareholder structure.
The decision to maintain an annual cadence:
- Reinforces Stellantis’ long-term commitment to employees
- Provides predictability for workers planning their personal financial strategies
- Creates a structured environment that encourages recurring participation
- Supports Stellantis’ objective of steadily increasing employee representation in its capital
The continuation of this initiative year after year underscores Stellantis’ belief that employees should share in the long-term value they help create.
2. Expanding Global Reach and Participation
What began as a multi-country initiative has quickly expanded into a global movement across Stellantis’ workforce.
Growth in the number of participating countries:
- 2023: Launch year
- 2024: Expanded footprint
- 2025: Reached 20 participating countries, up by two countries compared to the previous edition
This rapid expansion reflects Stellantis’ multinational footprint and its dedication to offering equitable opportunities to employees worldwide.
In the 2025 cycle alone, more than 235,000 employees were eligible to participate. This number is especially noteworthy as it represents almost all of Stellantis’ global employee base, highlighting the program’s accessibility and inclusiveness.
The growing geographic reach of Shares to Win also reinforces Stellantis’ identity as a global company with a culturally diverse workforce united around common goals.
3. Highly Attractive and Universally Accessible Incentives
At the heart of the program’s strong adoption rates is its generous incentive structure, crafted to ensure accessibility across income levels and job roles. Stellantis made a deliberate effort to remove barriers by eliminating minimum subscription requirements—meaning every employee, regardless of role or seniority, could participate.
The 2025 edition provided a particularly compelling package:
Key financial benefits included:
- 20% discount on the Stellantis share price
- 2025 discounted subscription price: €6.52 per share
- Matching contributions from Stellantis, up to a maximum of €1,000 per employee
- A boosted incentive structure for 2025:
- 200% match on the first €200 invested
- This means employees received €400 from Stellantis for the first €200 of their own investment
- From €800 invested onward, Stellantis matched up to the €1,000 cap
By combining affordable entry with substantial company-backed benefits, Stellantis ensures broad accessibility and encourages higher participation levels. This design reflects the company’s commitment to treating employee investment as a long-term partnership, not simply a transactional stock purchase.
Leadership Perspective: Strengthening Trust and Shared Ownership
Stellantis’ leadership has consistently emphasized the importance of building trust and strengthening unity across the workforce. In line with this vision, Xavier Chéreau, Chief Human Resources & Sustainability Officer, expressed pride in the continuity and success of the Shares to Win program.
He stated:
At Stellantis, our people-first mindset drives initiatives like Shares to Win, which we’re very proud of and have offered for three consecutive years. I believe that employee shareholding strengthens the bond of mutual trust between the Company and its people. It shows our commitment to building the future together, sharing value creation, and fostering cohesion and pride in being part of Stellantis.
This sentiment echoes the fundamental goal of the program: to build a workforce that feels empowered, invested, and united in Stellantis’ mission.
Significant Impact After Three Years: 22 Million Shares Subscribed
The culmination of the 2025 edition marked an impressive milestone—employees have collectively subscribed to 22 million shares since the program’s inception in 2023. This demonstrates strong and growing confidence in Stellantis’ long-term performance, particularly among those closely connected to day-to-day operations.
Investment Breakdown (2023–2025):
- €209 million total invested
- €141 million from employee personal subscriptions
- €68 million from Stellantis’ matching contributions
These figures highlight the significant financial commitment from both employees and the company, reinforcing the shared value philosophy.
Growing Shareholder Influence
Employee ownership has reached 2.8% of Stellantis’ capital, up 1.1 percentage points from October 2023—just before the program’s first edition. This increase illustrates the accelerating impact of Shares to Win and Stellantis’ success in reshaping its ownership structure to include a more substantial employee stake.
Participation Trends Across Regions
In 2025, countries with the largest employee populations also accounted for the bulk of subscriptions:
- France
- Italy
- United States
Together, employees from these three countries represented two-thirds of all subscriptions for the year. This reflects not only the size of Stellantis’ workforce in these markets but also strong local interest and enthusiasm for the program.
Subscription rates and average investment
- 11% global subscription rate across eligible employees
- Average employee investment exceeded €1,150
These figures point to healthy participation and a growing appetite among employees to invest in Stellantis’ future.
Source Link:https://www.stellantis.com/
