Faraday Future (FF), a California-based global shared intelligent electric mobility ecosystem company, recently announced that Suede Brooks, a prominent YouTube influencer, fashion model, and designer, has officially taken delivery of her new FF 91 2.0 Futurist Alliance electric vehicle (Faraday Future). The event took place during a ceremony in suburban Los Angeles, where Brooks also participated in a design roundtable discussion with FF executives. The occasion highlighted the intersection of innovation, design, and culture, bringing together perspectives from both the automotive and fashion worlds.
Representing Faraday Future at the event were Matthias Aydt, Global CEO of FF; YT Jia, Founder and Chief Product and User Ecosystem Officer of FF; and Sue Neuhauser, Head of Design at FF. Suede Brooks, known for her influential presence on social media and her impactful anti-bullying advocacy, has built a loyal following of over three million fans across various platforms. Her influence spans fashion, lifestyle, and activism, making her an ideal partner to represent the cutting-edge ethos of the FF 91 2.0 Futurist Alliance.
During the ceremony, Suede and FF representatives engaged in a discussion focused on design, innovation, and the potential for synergies between the fashion and automotive industries. FF has consistently prioritized forward-thinking design, aiming to create vehicles that feel cutting-edge in the present while maintaining relevance for years to come. This philosophy was a key topic of conversation during the roundtable.
“We are thrilled to have Suede as part of the FF 91 2.0 family and look forward to the co-creative input she will provide FF in the future,” said Matthias Aydt, Global CEO of FF. “Suede brings a unique perspective on the fashion industry that we can learn from as we evolve and design our future lineup of vehicles, including the new FX product offering.”
The FF 91 2.0 Futurist Alliance, known for its advanced technology and luxury features, represents Faraday Future’s vision of an intelligent electric mobility ecosystem. Designed with the “3rd AI Space” concept, the vehicle offers users an unparalleled experience by combining state-of-the-art artificial intelligence, cutting-edge technology, and premium comfort. This makes the FF 91 not just a mode of transportation but also a hub for innovation and interaction.
Beyond the flagship FF 91, Faraday Future is preparing to expand its product offerings with the launch of its second brand, Faraday X (FX). This new brand will build on FF’s innovative legacy, combining futuristic aesthetics with practical functionality to create a fresh AIEV (Advanced Intelligent Electric Vehicle) experience for a broader audience. FX vehicles are designed to incorporate the core essence of FF, such as the advanced “3rd AI Space,” while making these features more accessible and family-friendly. The goal is to blend technological sophistication with usability, offering an elevated electric mobility experience to more people.
Suede Brooks’ collaboration with Faraday Future underscores the growing relationship between technology, fashion, and lifestyle. As a fashion model and designer, Suede brings a unique creative vision to the table. Her participation in the design roundtable provided an opportunity for FF to explore innovative ideas that draw inspiration from the fashion industry. The discussion also emphasized the importance of aligning vehicle design with contemporary cultural and lifestyle trends, an approach that can differentiate Faraday Future from traditional automakers.
“Design is about more than just aesthetics; it’s about creating experiences,” said Sue Neuhauser, Head of Design at FF. “Working with someone like Suede, who has a deep understanding of fashion and culture, opens up new possibilities for us as we think about how our vehicles can better connect with users on an emotional and functional level.”
For Suede Brooks, the FF 91 2.0 Futurist Alliance represents more than just a car; it embodies her values of innovation, sustainability, and creativity. By aligning herself with Faraday Future, Suede joins a brand that shares her passion for pushing boundaries and setting new standards in their respective industries. Her new vehicle, with its sleek design and cutting-edge technology, is a reflection of her own forward-thinking ethos.
As Faraday Future continues to make strides in the electric mobility space, partnerships with influential figures like Suede Brooks highlight the brand’s commitment to redefining the boundaries of automotive design and innovation. With the introduction of the FX brand and the continued development of its flagship products, FF aims to make intelligent electric mobility accessible to a wider audience while maintaining its focus on luxury, technology, and sustainability.
The delivery of the FF 91 2.0 Futurist Alliance to Suede Brooks marks a milestone in Faraday Future’s journey to establish itself as a leader in the electric vehicle market. It also underscores the potential for collaboration between the worlds of fashion and automotive design, paving the way for new creative possibilities and a more interconnected future.
