Sun Auto Tire & Service Launches Dynamic New Partnership with the Phoenix Suns and Phoenix Mercury
Sun Auto Tire & Service, one of the fastest-growing automotive tire and service networks in the United States, has announced a major new partnership with two of Arizona’s most celebrated sports franchises: the Phoenix Suns and the Phoenix Mercury. Under this multi-faceted agreement, Sun Auto will serve as the Official Auto & Tire Service Partner for both professional basketball teams, deepening the company’s ties to its Southwest roots while strengthening brand visibility across a rapidly expanding national footprint.
Strengthening Regional Roots Through Sports Excellence
The partnership represents a strategic alignment between three organizations that share a commitment to performance, reliability, and community connection. For Sun Auto Tire & Service, the opportunity to collaborate with the Suns and Mercury builds on a long-standing presence in the Southwest—a region where the company first established itself and developed a loyal customer base.
“The Phoenix Suns and Phoenix Mercury are two iconic sports franchises that are driven to perform,” said Matthew Loos, Chief Marketing Officer at Sun Auto Tire & Service. “As the Official Auto & Tire Service Partner of the Suns and Mercury, Sun Auto is building visibility for our brand while showcasing the strength, reach, and trust that define our national network.”
Loos emphasized that the Suns and Mercury share the same values that guide Sun Auto’s nationwide operations: determination, teamwork, and commitment to delivering excellence.
A Partnership Built on Shared Performance Standards
While the Suns and Mercury strive for excellence on the court, Sun Auto Tire & Service maintains similarly high standards in its shops and service centers across the country. The partnership serves as a natural extension of both organizations’ dedication to high performance. It reinforces the idea that elite results—whether in athletics or automotive care—emerge from consistency, expertise, and a drive to be the best.
Sun Auto began as a regional operation but has rapidly expanded to become a coast-to-coast network. Today, the company operates more than 525 locations nationwide, making it one of the largest and fastest-growing tire and automotive service networks in the United States. Its continued growth reflects a strategy focused on trust, convenience, and customer-centered service—qualities that align well with the fan-centric culture of the Suns and Mercury.
“Teaming up with the Suns and Mercury underscores Sun Auto’s reputation as a nationally recognized leader dedicated to delivering elite service and performance,” Loos added. “This partnership gives our teammates, guests, and communities a reason to cheer together. We celebrate the same drive and teamwork that fuels success across our network.”
In-Arena Presence, Fan Engagement, and Community Outreach
As part of the season-long partnership, Sun Auto Tire & Service will bring its brand to life through numerous in-arena activations, community-driven events, and fan engagement opportunities. These initiatives are designed to deepen the connection between Sun Auto and local basketball fans, while also reinforcing the company’s commitment to community service.
One of the early highlights is Hoops for Troops powered by Sun Auto Network, an initiative that honors active-duty military personnel and U.S. veterans. The program included special recognition ceremonies and giveaways during a dedicated Veterans Day celebration, allowing fans and team members alike to show appreciation for the service and sacrifice of military families. This initiative aligns directly with Sun Auto’s core values of community involvement and customer care.
Throughout the basketball season, fans can expect to see:
- Special in-arena promotions
- On-court activations and branded experiences
- Ticket giveaways and exclusive fan rewards
- Service discounts and other limited-time offers at Sun Auto Network locations
These activations are designed not only to elevate the gameday atmosphere but also to give fans more ways to participate, engage, and celebrate with their favorite teams.
A Unified Mission of Community Connection
For the Phoenix Suns and Phoenix Mercury, forming partnerships with organizations that are deeply rooted in community is a key part of their operational philosophy. This made Sun Auto Tire & Service an ideal collaborator for long-term initiatives that extend far beyond the basketball court.
“We are excited to welcome Sun Auto Tire & Service as the Official Auto & Tire Partner of the Suns and Mercury,” said Dan Costello, Executive Vice President and Chief Business Officer for the Phoenix Suns and Phoenix Mercury. “We look forward to collaborating on unique activations and community initiatives to engage our fans.”
Costello noted that the Suns and Mercury prioritize partnerships that bring value not only to fans inside the arena but to the greater Arizona community. The alignment with Sun Auto opens the door for outreach programs, charity events, youth engagement, and cross-promotional initiatives that strengthen both the fan base and community bonds.
Connecting Fans with Trusted Automotive Service
Another core component of the partnership is the opportunity to introduce more fans across Arizona and beyond to the Sun Auto Network. As one of the most trusted names in automotive care, Sun Auto believes that teaming up with major sports franchises will help reinforce brand confidence among local drivers.
For fans, the partnership means more than just seeing the Sun Auto logo around the Footprint Center. It represents access to:
- A nationwide network of trusted automotive service professionals
- High-quality tire and repair services
- Competitive promotions and seasonal discounts
- Convenient locations across the Southwest and beyond
By integrating automotive care with the excitement of live sports, Sun Auto aims to position itself as a reliable partner both on the road and in the stands.
Celebrating Arizona Excellence While Looking Ahead
Although the company has expanded rapidly, Sun Auto Tire & Service’s connection to Arizona remains a foundational part of its identity. The partnership with the Suns and Mercury serves as a tribute to the brand’s origins and its ongoing commitment to the communities that supported its growth.
For Sun Auto, this collaboration is more than a traditional sponsorship—it is a celebration of shared values, regional pride, and a mutual commitment to delivering the highest level of performance. It also represents a forward-looking vision, where community engagement and premium service go hand in hand.
In combining the energy of professional sports with the reliability of top-tier automotive service, Sun Auto Tire & Service aims to create a partnership that resonates with fans, elevates brand recognition, and strengthens community ties throughout Arizona and across the nation.
As the basketball season unfolds, fans can expect more innovative collaborations, more opportunities to engage with the teams, and more ways to experience the Sun Auto Network both on and off the court. Through this dynamic partnership, Sun Auto is making a bold statement: their dedication to performance doesn’t end at the service bay.
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