Taiwan Excellence showcased 10 top Taiwanese brands at Automotive USA 2024 in Detroit, themed “Accelerating Progress: Forging the New Automotive Era through Technology and Partnerships.” The event, featuring a VIP Executive Forum, drew strong interest from industry leaders and potential partners. During the forum, five of the award-winning brands presented, including AUO America, Pegatron, Macronix America, Phison, and Carota. Attendees engaged in roundtable discussions with executives from notable OEMs and suppliers.
Minya Lin, director of the Economic Division at the Taipei Economic and Cultural Office in Chicago, opened the forum, emphasizing Taiwan Excellence’s debut at the event. “We’re thrilled to showcase Taiwan’s advanced automotive solutions, such as HMI, automotive memory, and OTA technology, to drive industry innovation,” Lin remarked.
The following days highlighted the Taiwan Excellence Pavilion, networking opportunities, and presentations on technology, manufacturing, and customer experience. Executives Ke and Le joined a panel titled “AI-Powered Driver Assistance: Enabling Safer Roads for Everyone,” discussing vehicle data security, privacy, and future AI capabilities in vehicles.
Alongside the initial five brands, the Pavilion featured CUB Elecparts Inc., Foxtron Vehicle Technologies Co., Ltd, Delta, oToBrite, and Taiwan Carbon Materials Corp., each showcasing innovative solutions for the automotive and tech industries. AUO America’s Matt Ke praised the event’s engagement with industry leaders, noting productive discussions on future technologies.
Attendees could explore the Pavilion’s products via an interactive 3-D virtual tour developed by Sage verse. The tour, available online, offers insights into Taiwan Excellence’s innovations and is open for public viewing at www.TaiwanExcellenceAutoUSA.org.
