Tata Passenger Electric Mobility (TPEM), a leading force in India’s EV revolution and a subsidiary of Tata Motors, has launched two exclusive EV retail stores under the TATA.ev brand in Kochi, Kerala. These premium stores are strategically located in Edappally and Kalamassery, offering a distinctive and upscale purchasing and ownership experience that goes beyond traditional car sales for the evolving EV community.
As electric vehicle adoption continues to grow in India, consumer expectations have also evolved. Today’s EV buyers seek a unique experience throughout their purchasing journey, from the product itself to the ownership experience. Addressing this demand, TATA.ev’s new brand identity emphasizes community, technology, and sustainability. These values are reflected in the design of the new stores, which cater specifically to the unique needs of EV customers. The stores offer a welcoming environment where visitors can receive information, advice, and guidance. The TATA.ev stores are designed to be engaging and customer-friendly, with knowledgeable staff who embody the brand’s ethos.
Shailesh Chandra, Managing Director of Tata Passenger Electric Mobility and Tata Motors Passenger Vehicles, stated, “Kerala, with its 5.6% EV penetration, has been a leader in embracing forward-looking technologies, making it the ideal location for our new TATA.ev stores. We recognize the growing demand for a premium EV ownership experience, and Tata Motors is dedicated to providing both accessible EV options and a sophisticated ownership experience. Additionally, we plan to open five exclusive EV service centers in key cities across Kerala. These initiatives are crucial as we advance toward widespread EV adoption in India.”
TATA.ev Edappally
The TATA.ev Edappally store is the largest of its kind in India, spanning over 8,800 square feet and showcasing more than 10 vehicles with ample parking. It features a 60 kW DC fast charger and offers the TATA.ev Originals accessory range. A dedicated EV service center, featuring 17 bays (12 mechanical and 5 for the body shop), is set to open soon, capable of servicing over 800 vehicles per month.
TATA.ev Kalamassery
The TATA.ev Kalamassery store provides a spacious environment with over 6,100 square feet of display area for up to 6 vehicles and adequate parking for visitors. It also features a 60 kW DC fast charger and offers the TATA.ev Originals accessory range. A dedicated EV service center with 11 mechanical bays will soon be available, capable of servicing over 700 vehicles per month.
Both Kochi stores follow TATA.ev’s guiding principles, featuring dedicated spaces for community events like workshops and meet-ups with EVOLVE members. They also offer a configurator screen for customers to explore different models, features, and pricing, as well as an “EV Demystifier” wall to help customers plan trips with information on charging stations along their routes. Additionally, each store includes a Blue Tokai café, providing a relaxing space for visitors to enjoy coffee while exploring the store’s offerings.
As a pioneer in India’s EV sector, TATA.ev continues to lead the market with a strong presence in the 4-wheeler segment. The company is not only shaping the present but is also driving the future of mobility in India with its innovative approach, including exclusive EV retail stores and a product lineup that combines advanced technology with bold design. TATA.ev is positioned to lead the charge toward a greener, safer, and smarter future.
