Drive to Make a Difference: VinFast Canada Launches National Test Drive Campaign to Provide 200,000 Meals for Canadians in Need
VinFast Canada, a leading electric vehicle (EV) manufacturer committed to driving sustainability and community impact, has announced the return of its national food bank support initiative in partnership with Food Banks Canada. Running from October 1 through December 15, 2025, the campaign invites Canadians to take a test drive in a VinFast electric vehicle—each one helping to feed those in need during one of the most critical times of the year.
For every completed test drive, VinFast will donate the equivalent of 100 meals to Food Banks Canada. With a goal of reaching 2,000 test drives nationwide, the company aims to provide 200,000 meals to Canadians facing food insecurity.
This ambitious effort builds on the success of last year’s initiative, which exceeded expectations by more than 25%. In 2024, VinFast drivers collectively completed over 1,250 test drives, resulting in $62,900 raised for local food banks across Canada. Inspired by that remarkable response, VinFast has doubled its goal for 2025—demonstrating its continued commitment to social good and community engagement.
Driving Toward a Greater Purpose
More than just a test drive, the campaign represents a drive for change—uniting Canadian drivers in the fight against hunger while spotlighting VinFast’s innovative approach to sustainable mobility. By simply getting behind the wheel of a VinFast EV, participants contribute directly to a nationwide effort that addresses one of Canada’s most pressing social issues: food insecurity.
The timing of the initiative is particularly meaningful. As the holiday season approaches, demand at food banks typically surges, stretching already-limited resources. According to Food Banks Canada, millions of Canadians rely on food assistance each year—a figure that continues to climb as the cost of living rises. VinFast’s campaign provides an opportunity for everyday Canadians to take tangible action while exploring the future of zero-emission driving.
“Each test drive isn’t just about experiencing an electric vehicle—it’s about powering hope,” said Robert Muller, Deputy CEO of Sales and Marketing at VinFast Canada. “We are extremely pleased to continue our partnership with Food Banks Canada and proud to return this year with an even greater ambition: 200,000 meals. Every driver who participates plays a vital role in helping families across the country at a time when it’s needed most.”
A Unique Fusion of Innovation and Compassion
VinFast’s campaign goes beyond traditional corporate philanthropy by linking sustainability and social impact. As a company built on the principles of innovation, clean energy, and global responsibility, VinFast sees community support as a natural extension of its mission to create a greener, more equitable future.
Through the Food Banks Canada partnership, VinFast demonstrates that innovation isn’t limited to technology—it’s also about building stronger communities. The campaign allows participants to connect their individual actions with meaningful outcomes, fostering a sense of shared purpose that transcends business objectives.
Every 100 meals donated through a single test drive represents a direct contribution to improving lives. Whether in large urban centers or smaller towns, these donations help local food banks keep shelves stocked, pantries open, and families nourished through the winter months. In addition to financial support, VinFast employees will volunteer their time, assisting with the sorting, packaging, and delivery of donations during the campaign period.
“This is an initiative that connects our values as a brand with the values of the communities we serve,” Muller added. “Driving electric is about making responsible choices for the planet—but it’s equally about empowering people. This campaign allows Canadians to do both.”
How to Participate: Drive, Give, Inspire
Participation is simple and accessible to anyone interested in taking part. From October 1 to December 15, 2025, Canadians can visit any VinFast store nationwide to schedule a test drive of VinFast’s growing lineup of premium electric vehicles. Each completed test drive automatically contributes 100 meals to Food Banks Canada—no purchase necessary.
Customers are also encouraged to bring friends and family, as every additional driver means another 100 meals will be donated. By sharing the experience, participants can multiply their impact while introducing others to the advantages of electric driving.
VinFast’s sleek, all-electric models—including the VF 6, VF 8, and VF 9 SUVs—combine advanced technology, performance, and safety with the brand’s signature design language. Drivers will experience cutting-edge features such as over-the-air updates, smart connectivity, and intuitive driver-assist systems—all while contributing to a meaningful social cause.
Those interested in participating or finding their nearest location can visit vinfastauto.ca for more information and a full list of VinFast showrooms across Canada.
A Multi-Channel Campaign for Nationwide Awareness
To amplify the initiative and reach communities across the country, VinFast is launching a comprehensive multi-channel awareness campaign. The effort will include bilingual (English and French) content across social media, digital advertising, and in-store activations. Platforms such as Facebook, Instagram, LinkedIn, YouTube, and major shopping centers will feature compelling visuals and storytelling that highlight the direct connection between test drives and meals donated.
This integrated approach ensures that the campaign resonates with diverse audiences—from eco-conscious drivers exploring EVs for the first time to socially minded consumers eager to give back during the holidays. VinFast’s creative messaging will emphasize how driving change begins with a single action—a test drive that fuels both mobility and compassion.
Commitment to Corporate Citizenship
VinFast’s ongoing partnership with Food Banks Canada underscores its broader corporate social responsibility (CSR) philosophy. The company has made it a priority to align its operations with positive environmental and social outcomes. In addition to advancing EV adoption and reducing carbon emissions, VinFast continues to invest in initiatives that strengthen communities and promote inclusion.
By linking its brand mission with a social cause, VinFast reaffirms its belief that sustainable progress requires both technological innovation and collective empathy. The 2025 campaign embodies this vision—demonstrating that mobility can be a force for good.
Food Banks Canada expressed appreciation for the continued partnership, noting that corporate allies like VinFast play a crucial role in ensuring that no Canadian goes hungry. Each meal funded through the campaign contributes to national hunger-relief programs and local community efforts across the country.
A Shared Journey Toward a Better Future
As VinFast Canada’s 2025 Food Bank Drive gets underway, it invites Canadians to take part in a simple yet powerful act: drive an electric vehicle and make a difference in someone’s life. Whether you’re exploring the future of mobility, supporting sustainability, or helping families in need, this initiative unites those values into one rewarding experience.
