Toyota Fortuner and Legender Cross 3-Lakh Sales Milestone in India, Cementing Legacy in Premium SUV Segment
In a significant development that reaffirms its stronghold in India’s premium SUV market, Toyota Kirloskar Motor (TKM) has proudly announced that combined sales of its flagship models—the Toyota Fortuner and its more luxurious sibling, the Legender—have surpassed 3 lakh units in the country. This milestone is more than just a sales figure; it is a testament to Toyota’s engineering excellence, brand trust, and customer-centric values that continue to resonate with Indian SUV enthusiasts.
Since its initial launch in 2009, the Toyota Fortuner has stood as an enduring symbol of rugged performance and luxury. Designed to tackle some of the harshest terrains while offering a smooth and comfortable driving experience, the Fortuner has remained a consistent favorite among both urban and rural customers. Its reputation as a dependable, high-performance SUV has only grown over the years, evolving with advanced features, bolder styling, and greater driving refinement.
Fortuner: Built for Power, Designed for Command
The Toyota Fortuner is equipped with a powerful 2.8-liter diesel engine that produces an impressive 204 PS of power and 500 Nm of torque. This robust performance is supported by Toyota’s ladder-frame chassis—a hallmark of off-road capable vehicles—and a sophisticated 4×4 drivetrain that enhances traction and stability in the most demanding driving conditions. Whether scaling rocky hills, navigating deep water crossings, or cruising effortlessly on highways, the Fortuner delivers a performance that is both commanding and confident.
But the Fortuner isn’t just about mechanical strength. It is designed to make an impression with its bold, masculine aesthetic. The vehicle’s towering stance, high ground clearance, sculpted lines, and signature LED headlamps communicate strength and sophistication in equal measure. The commanding driving position, coupled with refined interiors featuring leather upholstery, a touchscreen infotainment system, and advanced safety features, ensure that drivers experience not just capability—but comfort and luxury.
The Fortuner has long been associated with those who seek adventure, status, and reliability in their vehicles. From business leaders to off-road adventurers, it appeals to a wide range of discerning customers who value a vehicle that performs with purpose and stands out in any environment.
Legender: A Sophisticated Spin on Rugged Capability
Launched in 2021, the Toyota Legender was introduced as a premium alternative for Fortuner fans seeking enhanced luxury and feature-richness without compromising on power or reliability. Built on the same dependable platform, the Legender adds a distinct aesthetic flair with exclusive dual-tone exterior styling, sequential LED turn indicators, and a more urban-inspired design philosophy.
Inside, the Legender pampers its occupants with high-end features such as wireless smartphone charging, an 11-speaker JBL premium sound system, and ambient lighting that elevates the cabin’s appeal. The vehicle also retains Toyota’s renowned 4X4 prowess, making it a suitable choice for both city slickers and weekend wanderers.
Its appeal lies in its ability to blend rugged functionality with sophisticated comfort, targeting a customer segment that seeks to project refinement, elegance, and strength through their vehicle choice. Whether navigating narrow urban streets or gliding along scenic trails, the Legender offers an experience tailored to modern sensibilities.
The Toyota DNA: Reliability, Resale, and Cost-Effectiveness
One of the defining attributes of both the Fortuner and the Legender is their bulletproof reliability—a quality deeply rooted in Toyota’s global philosophy of QDR: Quality, Durability, and Reliability. Both models are engineered not just to perform but to endure. This long-term dependability translates into strong resale value, low maintenance costs, and a sense of trust that Toyota owners deeply appreciate.
In India, where road conditions vary dramatically across states and cities, having a vehicle that consistently performs over the years with minimal downtime is a significant advantage. Toyota has earned this trust by ensuring that every SUV rolling off its production line adheres to rigorous standards of testing and quality assurance.
A Milestone Worth Celebrating
Reflecting on the remarkable achievement of reaching 3 lakh unit sales, Mr. Varinder Wadhwa, Vice President, Sales-Service-Used Car Business at Toyota Kirloskar Motor, expressed heartfelt gratitude to customers:
“We extend our heartfelt gratitude to the passionate Fortuner and Legender fan base in India for their unwavering trust in our brand as we celebrate the remarkable 3-lakh milestone of our most admired SUV. The Fortuner and Legender remain top choices among SUV enthusiasts who seek a perfect blend of luxury, performance, and reliability.”
He continued,
“Whether navigating city streets or tackling challenging terrains, these vehicles offer a premium feel paired with robust strength. Built on the solid foundation of Toyota’s renowned QDR philosophy, the Fortuner and Legender embody the core values that define our engineering and manufacturing excellence. These principles are central to Toyota’s global reputation for delivering vehicles that not only last but perform consistently and retain their value over time—thus bringing mass happiness to all.”
Customer Satisfaction at the Core: T CARE Ecosystem
Supporting this milestone achievement is Toyota’s comprehensive ownership experience, driven by the company’s T CARE initiative. This customer-first service ecosystem encompasses the entire vehicle lifecycle—from purchase and maintenance to repurchase and resale. T CARE integrates multiple service touchpoints, including:
- T DELIVER for timely and transparent deliveries
- T GLOSS for premium detailing and paint protection services
- T ASSIST for roadside assistance
- T SAATH for personalized service experience
- T SECURE offering extended warranties and service packages
- T CHOICE for customized accessories
- T INSPECT for vehicle health and condition checks
- T SMILE as a loyalty program with added benefits
Together, these initiatives enhance customer satisfaction, streamline service processes, and deliver long-term value—reinforcing Toyota’s commitment to being more than just a carmaker but a trusted mobility partner.
Leading the Segment, Defining Aspirations
With the combined legacy of the Fortuner and the refinement of the Legender, Toyota continues to dominate the premium SUV space in India. These vehicles don’t just fulfill a functional need—they satisfy an emotional aspiration. Whether it’s the thrill of exploration, the assertion of power, or the assurance of safety, Toyota’s premium SUVs fulfill multiple roles for the Indian consumer.
As India’s automotive market continues to evolve with rising expectations for performance, safety, and comfort, Toyota remains at the forefront of delivering vehicles that exceed expectations. The 3-lakh sales milestone of the Fortuner and Legender stands as a strong indicator of the brand’s unwavering focus on innovation, customer trust, and segment leadership.
With a proven track record, robust service infrastructure, and an ever-expanding loyal customer base, the Fortuner and Legender are not just popular—they are iconic. Backed by Toyota’s global standards and deeply localized customer insight, they continue to shape the future of premium mobility in India.
