Turf grass AI and EV Technology Leader Firefly Automatics Appoints Liz Hacker to Board of Directors

On the heels of the most successful launch IN Firefly Automatics, Inc.’s history – the recent introduction of the fully autonomous M100-AV electric professional mower – the company today appointed former Nasdaq Managing Director of the Southwest United States, Liz Hacker, to its Board of Directors.

With more than 25 years’ experience in business consulting, banking, HR, and Capital Markets, Hocker has positively impacted hundreds of companies through the operations and people-oriented initiatives her teams have delivered. At Nasdaq, she worked with more than 135 companies on successful new listings, representing more than $117 billion in market value, including some of the highest profile IPOs in the world.

“We are very excited to welcome Liz to our Board of Directors,” said FireFly Automatix CEO Andrew Limpert. “For many years I have experienced firsthand her drive and determination to create value for the companies she’s listed and supported via Nasdaq over her distinguished career.”

“Liz has expertise in governance and Board structure and is well-connected and respected in the capital markets,” Limpert continued. “As the first member of our independent board, Liz will be instrumental in FireFly’s continuing growth as a leader in the automated, Autonomous and Electric vehicle agriculture space.”

FireFly Automatix’s M100-AV has been acknowledged by Fox News as “a monster AI-machine with blades” that is “putting an end to grass cutting as we know it.” Likewise, New Atlas has lauded the M100-AV as an “AI-powered” mega mower that “rips through 19 football fields on a charge.”

“I’m delighted to join the FireFly Automatix Board of Directors,” Hocker remarked. “FireFly’s sustainable approach to agriculture and environmental maintenance is revolutionizing the industry,” she continued. “I look forward to applying my years of experience in business operations and capital markets to help drive FireFly’s growth into its next attainable realm.”

Liz Hacker received her Bachelor of Arts from St. Edward’s University and is currently a Mentor at The Capital Factory. She was awarded “Volunteer of the Year” by the Greater Austin Chamber of Commerce in 2019, Austin Business Journal’s “Profiles in Power, Women of Influence” in 2015, and was a Leukemia and Lymphoma Society 2018 “Woman of the Year” Pediatric Cancer Research Grant winner.

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