TVS Motor Showcases Global Vision with Stellar EICMA Debut
TVS Motor Company (TVSM), a global leader in two- and three-wheeler manufacturing, made a commanding debut at EICMA 2025, unveiling six new products spanning internal combustion and electric powertrains. The showcase reflected TVS’s technological prowess, commitment to sustainable mobility, and ambition to expand across Europe.
A Global Brand Steps Onto the World Stage
Chairman Sudarshan Venu described the debut as a milestone in TVS’s century-long journey of innovation and quality. With operations in over 50 countries and 35% of its revenue generated outside India, TVS now aims to strengthen its European footprint through new products, cutting-edge R&D, and renewed brand vigor. Backed by four global centers of excellence—in India, Singapore, Bologna, and the UK—and the revitalized Norton Motorcycles, TVS is positioning itself as a premium, global mobility player.
Product Lineup: Innovation Across Segments
At EICMA, TVS unveiled six headline offerings:
- TVS RTX 300 – A next-generation adventure tourer designed for performance, endurance, and comfort. Built on the RT-XD4 platform, it blends TVS’s rally-racing heritage with modern touring refinement. Launching in Italy in Q1 2026, it will retail at €5,199.
- TVS X – A born-electric, aerodynamic scooter redefining connected riding. Developed in India, it integrates Android Auto, Google Maps, and a Qualcomm-powered infotainment suite. European launch is slated for late 2026.
- TVS M1-S – TVS’s first electric maxi-scooter, designed by its Singapore team. Featuring a 12.5 kW motor, 0–50 km/h in 3.7 seconds, a 105 km/h top speed, and a 4.4 kWh battery, it brings premium EV mobility to city riders.
- TVS Tangent RR Concept – A futuristic supersport motorcycle leveraging four decades of TVS Racing expertise. Its monocoque subframe, made from intelligent composites, enhances aerodynamics and performance.
- TVS eFX Three O – A conceptual electric street bike that channels minimalist, high-torque performance for modern urban riders.
- TVS RTR HyprStunt Concept – A lightweight, precision-built urban sports motorcycle inspired by stunt riding culture.
Reimagining Norton: British Legacy, Indian Reinvention
Next to the TVS pavilion stood Norton Motorcycles, reintroduced with a renewed design philosophy and world-class engineering. Over the past five years, TVS has invested £200 million in restoring the 127-year-old British brand, integrating its storied racing heritage with modern manufacturing and safety standards. Norton’s new lineup signals its return to global prominence in premium motorcycling.
Future-Ready Technology and Connected Riding
TVS’s EICMA presence extended beyond motorcycles to advanced gear and digital connectivity. The company unveiled AR-enabled Heads-Up Display (HUD) helmets developed with Swiss startup Aegis Rider. Using spatial anchoring and augmented reality, the helmets project navigation, hazard alerts, and call notifications directly within the rider’s view—enhancing safety and awareness without distraction.
TVS also demonstrated seamless connectivity ecosystems:
- Android Auto integration on the TVS X enables wireless pairing, voice navigation, hands-free calling, and media access.
- The TVS iQube smartwatch integration provides real-time vehicle status, battery insights, tire pressure, and safety alerts—bringing intuitive control to wearable technology.
A Portfolio for Every Rider
TVS showcased a diverse lineup addressing every rider segment—from commuters to performance enthusiasts. Highlights included:
- Scooters: TVS Jupiter, NTORQ, Raider, and iQube.
- Sportsbikes: TVS RR 310 and RTR 310, including a carbon fiber edition and Build-to-Order variants.
- Cruisers: Two versions of the TVS Ronin—standard and fully accessorized.
- E-Bicycles: Two sleek, high-tech models designed for urban mobility.
Each product reflected TVS’s focus on design, efficiency, and rider engagement—qualities that resonate strongly with European consumers seeking both sustainability and performance.
Premium Lifestyle and Accessories
The EICMA display also featured an extensive range of merchandise and accessories celebrating TVS’s racing DNA. Offerings included premium helmets, riding jackets, gloves, hydration packs, Bluetooth intercoms, and lifestyle apparel such as t-shirts, sweatshirts, and leather outerwear—fusing functionality with style.
Commitment to the European Market
Peyman Kargar, President of International Business, emphasized that TVS’s entry into EICMA marks “the beginning of a bold new chapter.” Beyond launching products, TVS is bringing a holistic riding ecosystem—vehicles, safety gear, connected features, and aftersales care—tailored to European expectations of precision and emotion in mobility.
“Europe is not just a market,” Kargar noted. “It’s a place that celebrates excellence and emotion in motion. We are here with long-term commitment and passion.”
Charting the Next Era of Global Mobility
TVS Motor’s debut at EICMA 2025 underscores a powerful vision: to blend Indian engineering excellence with global sensibilities and European craftsmanship. By integrating sustainability, digital connectivity, and customer-centric design, TVS is redefining mid-range motorcycling and urban mobility worldwide.
From adventure tourers to next-generation electric scooters and augmented reality helmets, the company’s EICMA showcase captures the essence of its transformation—a brand evolving from an Indian manufacturer into a truly global mobility innovator.
TVS Motor Company (BSE:532343 and NSE: TVSMOTOR) is a reputed two and three-wheeler manufacturer globally, championing progress through sustainable mobility with four state-of-the-art manufacturing facilities located in India and Indonesia. Rooted in our 100-year legacy of trust, value, and passion for customers, it takes pride in making internationally accepted products of the highest quality through innovative and sustainable processes. TVS Motor is the only two-wheeler company to have won the prestigious Deming Prize. Our products have led in their respective categories in the J.D. Power IQS & APEAL surveys and J.D. Power Customer Service Satisfaction Survey. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiary in the personal e-mobility space, TVS e-bike Company AG, has a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across over 90 countries in which we operate.
Source Link:https://www.businesswire.com/
