XPEL to Showcase Advanced Vehicle Protection Products and Iconic Cars at SEMA 2026
XPEL, a global leader in protective films and automotive coatings, is preparing to showcase its latest vehicle protection technologies at the 2026 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nevada. The event, scheduled for November 3–6, 2026, will provide the company with an opportunity to demonstrate its products across a collection of iconic automobiles, rare hypercars and motorsports vehicles.
XPEL’s exhibit will highlight how advanced paint protection films, ceramic coatings and window films can help preserve vehicles while maintaining their original appearance and finish. The company plans to bring together historic racing machines, exclusive automotive designs and modern performance vehicles to demonstrate the importance of vehicle protection across different segments of the automotive industry.
Among the major attractions will be Mazda’s legendary 787B Le Mans race car and the exclusive Bugatti Vision Gran Turismo, a one-of-one hypercar concept inspired by the virtual racing world. Both vehicles demonstrate the value of advanced protection technologies when preserving rare and historically significant automobiles.
The company will also welcome Josef Newgarden, a Team Penske INDYCAR driver and two-time INDYCAR Series champion, who will make a special appearance at the XPEL booth during the exhibition. Visitors will have opportunities to meet the racing star, participate in fan activities and learn more about XPEL’s automotive protection solutions.
XPEL will exhibit at Booth #52065 in the West Hall of the Las Vegas Convention Center, where visitors can explore its product portfolio, watch live installation demonstrations and interact with company representatives and certified technicians.
XPEL Brings Advanced Automotive Protection Technologies to SEMA 2026
The SEMA Show is one of the automotive industry’s major annual trade events, bringing together vehicle manufacturers, aftermarket suppliers, distributors, retailers, installers and automotive enthusiasts. It provides a platform for companies to introduce new technologies, showcase customized vehicles and establish relationships across the automotive aftermarket.
For XPEL, participation in the 2026 exhibition represents an opportunity to highlight the role of protective technologies in the growing premium vehicle care and customization market.
Modern vehicles increasingly feature distinctive paint finishes, advanced exterior materials and complex body designs. Protecting these surfaces from everyday damage has become an important consideration for owners, particularly those investing in luxury vehicles, performance cars and limited-production models.
XPEL’s product range includes paint protection films (PPF), ceramic coatings and automotive window films designed to help protect vehicles against environmental exposure, surface damage and everyday wear.
At SEMA 2026, the company will demonstrate how these technologies can be applied to vehicles with different designs, finishes and purposes. The display will also emphasize the importance of professional installation and selecting appropriate protection solutions for individual vehicles.
Mazda 787B Le Mans Race Car Highlights Motorsport Heritage
One of the most significant vehicles featured in XPEL’s booth will be the legendary Mazda 787B, a historic endurance racing car associated with one of the most important achievements in Mazda’s motorsports history.
The Mazda 787B secured a memorable victory at the 1991 24 Hours of Le Mans, making Mazda the first Japanese manufacturer to win the overall endurance race. The achievement also established the 787B as one of the most recognizable vehicles in endurance racing history.
The race car is particularly famous for its distinctive orange and green livery and its rotary engine technology. Its victory remains an important milestone for Mazda and Japanese motorsports.
For the SEMA 2026 exhibition, the Mazda 787B will be protected with XPEL ULTIMATE PLUS™ paint protection film. The product is designed to help preserve the vehicle’s iconic paintwork while maintaining its original visual appearance.
Historic racing cars require special attention because their paint finishes and exterior details are often closely connected to their motorsports heritage. Preserving these vehicles involves more than maintaining their mechanical condition. Protecting their original appearance is also essential for collectors, museums and motorsports organizations.
By showcasing the protected Mazda 787B, XPEL aims to demonstrate how contemporary protective technologies can support the preservation of historically significant automobiles.
The vehicle will provide visitors with an opportunity to see how paint protection film can be used on a motorsports legend without compromising its distinctive design.
Exclusive Bugatti Vision Gran Turismo Demonstrates Premium Protection
Another major attraction at the XPEL exhibit will be the Bugatti Vision Gran Turismo, an extraordinary one-of-one hypercar concept that connects digital automotive design with real-world engineering.
Originally developed as a virtual racing concept, the Bugatti Vision Gran Turismo was brought into physical form, demonstrating how advanced digital design concepts can be translated into an actual high-performance vehicle.
The vehicle represents Bugatti’s approach to combining distinctive styling, engineering innovation and extreme performance. Its aerodynamic bodywork and futuristic exterior design make it one of the most unusual vehicles expected at the XPEL display.
The exclusive hypercar will feature two XPEL protection technologies: ULTIMATE PLUS™ paint protection film and FUSION PLUS™ ceramic coating.
Paint protection film is designed to provide a physical protective layer over painted vehicle surfaces. It helps protect against common road-related damage, including stone chips, minor scratches and other external impacts.
Ceramic coatings provide an additional protective surface layer designed to support easier cleaning and help maintain the vehicle’s finish.
Combining these technologies demonstrates how different vehicle protection products can complement each other. For owners of rare and high-value automobiles, maintaining exterior condition is particularly important because original finishes and bodywork can contribute significantly to a vehicle’s collectability and long-term value.
The Bugatti Vision Gran Turismo will therefore serve as an example of how premium protection solutions can be applied to exclusive automotive creations.
Josef Newgarden to Meet Fans at XPEL Booth
Motorsports will remain a central part of XPEL’s SEMA 2026 activities, with Josef Newgarden scheduled to make a special appearance at the company’s exhibition booth.
Newgarden is a Team Penske INDYCAR driver and two-time INDYCAR Series champion. He is also a back-to-back Indianapolis 500 winner and one of the prominent competitors in American open-wheel racing.
His appearance will provide motorsports fans and automotive enthusiasts with an opportunity to interact with a leading professional racing driver.
Newgarden is scheduled to visit XPEL Booth #52065 on Wednesday, November 4, from 12:00 p.m. to 1:00 p.m. Pacific Time.
During the appearance, attendees will have opportunities to request autographs, take photographs and participate in fan engagement activities.
The collaboration also reflects the connection between automotive protection technologies and professional motorsports. Racing vehicles operate under demanding conditions, where exterior surfaces can experience exposure to debris, environmental elements and high-speed impacts.
Although racing applications and everyday vehicle protection have different requirements, motorsports provide an important platform for demonstrating the value of advanced materials and vehicle surface protection.
Newgarden’s participation is expected to attract racing enthusiasts while strengthening XPEL’s presence among performance vehicle owners and automotive aftermarket professionals.
Live Paint Protection Film Installation Demonstrations
In addition to its collection of exclusive vehicles, XPEL will conduct live product demonstrations throughout the four-day exhibition.
The demonstrations will feature XPEL-certified technicians installing paint protection film on a special Autograph Collection Infiniti QX65 model.
These activities will allow visitors to observe the professional installation process and understand how protective films are applied to different vehicle body surfaces.
Paint protection film installation requires technical knowledge, precision and experience. Technicians must carefully prepare vehicle surfaces, measure and position the film, and apply it to match the contours of individual body panels.
The demonstrations will highlight the importance of proper installation in achieving a clean appearance and effective surface coverage.
Attendees will also be able to learn more about XPEL’s broader product portfolio, including:
- Paint Protection Films: Designed to help protect painted vehicle surfaces against stone chips, scratches and other road-related damage.
- Ceramic Coatings: Designed to provide an additional protective layer and support easier vehicle maintenance.
- Automotive Window Films: Developed to provide window protection and help manage sunlight and heat entering the vehicle.
- Professional Installation Solutions: Products and techniques intended to support vehicle protection specialists and certified installers.
An interactive activity will also allow selected visitors to try applying paint protection film to side-view mirrors.
This hands-on experience will provide an introduction to the precision involved in PPF installation and help attendees better understand the skills required by professional installers.
The live demonstrations are particularly relevant for automotive aftermarket businesses, detailing specialists, vehicle customization companies and installation professionals interested in expanding their knowledge of protective technologies.
XPEL Protection Featured on Additional SEMA Vehicles
XPEL’s presence at the 2026 SEMA Show will extend beyond its dedicated exhibition booth.
Several vehicles displayed across the show floor will also feature XPEL paint protection films, window tint and ceramic coatings. These vehicles will demonstrate how the company’s products can be incorporated into different automotive customization projects.
One of the featured vehicles will be a 2027 Dodge Charger Scat Pack finished in a distinctive Green Machine color and protected with XPEL STEALTH™ paint protection film.
The STEALTH product is designed to provide a distinctive satin appearance while helping protect the underlying paintwork. It offers vehicle owners an option to change the visual character of a vehicle while adding a protective layer.
The vehicle also highlights the growing popularity of customized exterior finishes among performance car owners.
Another featured vehicle will be Schmee150’s Corvette ZRX1, which will demonstrate XPEL’s presence in the high-performance and enthusiast vehicle segment.
Additionally, CMS Motorsports will showcase a Mercedes-Benz Sprinter car hauler featuring a DTM-inspired livery, accompanied by a Mercedes-Benz C43 sedan with matching styling.
These displays illustrate the variety of vehicles that can benefit from protective film and coating technologies, from sports cars and customized performance vehicles to commercial support vehicles used in motorsports operations.
By featuring products across multiple vehicles and display areas, XPEL aims to demonstrate the flexibility of its solutions for different automotive applications.
Supporting the Growth of the Automotive Aftermarket
The automotive aftermarket continues to evolve as vehicle owners place greater emphasis on customization, appearance preservation and long-term vehicle maintenance.
Luxury vehicles, sports cars and limited-production models often require specialized care because their exterior finishes can be expensive or difficult to restore. At the same time, everyday vehicle owners are increasingly considering protective solutions to maintain the condition of their vehicles.
Paint protection films and ceramic coatings have become important products within the professional detailing and vehicle customization markets.
For aftermarket businesses, these products also create opportunities to expand service offerings and develop additional revenue streams. Professional installers, detailing centers and automotive accessory retailers can offer protection packages tailored to different vehicle types and customer requirements.
Events such as SEMA provide an important platform for manufacturers to connect with these businesses, demonstrate product performance and introduce new installation techniques.
XPEL’s 2026 exhibition strategy combines historic motorsports vehicles, exclusive hypercars, professional racing personalities and practical installation demonstrations. This approach allows the company to communicate the benefits of its technologies to both automotive enthusiasts and industry professionals.
XPEL Strengthens Its Presence at SEMA 2026
XPEL’s participation in SEMA 2026 will bring together several important elements of the automotive industry, including vehicle preservation, motorsports, customization and aftermarket innovation.
The Mazda 787B will highlight the importance of preserving motorsports heritage, while the Bugatti Vision Gran Turismo will demonstrate how advanced protection technologies can be applied to exclusive automotive designs.
Josef Newgarden’s appearance will add a motorsports dimension to the company’s activities, while live installation demonstrations will provide practical insights into the application of paint protection films.
The additional vehicles featuring XPEL products across the show floor will further demonstrate the company’s involvement in performance vehicle customization and professional automotive protection.
SEMA attendees are invited to visit XPEL at Booth #52065 in the West Hall of the Las Vegas Convention Center from November 3–6, 2026.
Through its participation, XPEL aims to highlight the growing importance of vehicle protection solutions and demonstrate how advanced films and coatings can help maintain the appearance and condition of automobiles across the automotive aftermarket.
The exhibition will also provide opportunities for installers, distributors, automotive businesses and enthusiasts to explore XPEL’s product range and learn more about the technologies supporting modern vehicle preservation.
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