ISG Launches Global Study on Automotive and Mobility Service Providers Amid Industry Transformation
Information Services Group (ISG) has announced a new global research initiative focused on the rapidly evolving automotive and mobility sector, highlighting the increasing importance of digital transformation, electrification, autonomous technologies and connected mobility solutions across the industry. The company’s latest study will examine how service providers are helping automotive enterprises modernize operations, improve efficiency and adapt to changing customer expectations in an increasingly technology-driven market.
The research findings will be published through a new series of ISG Provider Lens® reports titled Automotive and Mobility Services and Solutions, which are scheduled for release in September 2026. The reports will evaluate companies delivering a wide range of services and solutions for automotive manufacturers, suppliers and mobility enterprises across several critical business areas.
As the automotive industry undergoes one of the most significant transformations in its history, organizations are increasingly turning to external technology and consulting partners to help navigate emerging challenges. The transition toward electric mobility, software-defined vehicles, autonomous driving systems and digital retail experiences is forcing enterprises to rethink traditional business models and operational strategies.
ISG’s new study aims to provide a comprehensive overview of the vendors and service providers enabling this transformation. The research will analyze providers supporting automotive engineering and manufacturing, electric vehicle ecosystems, mobility services, autonomous technologies, aftermarket operations and specialized digital solutions tailored for the automotive sector.
The reports are designed to serve multiple purposes within the industry. Automotive enterprises and technology buyers will be able to use the research to evaluate their current partnerships, compare potential vendors and identify solutions that align with their strategic goals. At the same time, ISG advisors will leverage the findings to guide enterprise clients seeking trusted providers for digital transformation and modernization initiatives.
The automotive landscape has evolved dramatically over the past decade due to rapid technological innovation and shifting consumer expectations. Traditional vehicle manufacturing is increasingly intersecting with software development, artificial intelligence, cloud computing and data analytics. Automakers are no longer focused solely on producing vehicles; they are now building connected ecosystems that integrate mobility services, digital platforms and intelligent user experiences.
One of the most significant forces driving change in the sector is the global shift toward electric vehicles (EVs). Governments across Europe, North America and Asia continue to introduce stricter emissions regulations and incentives encouraging the adoption of cleaner transportation technologies. This transition has accelerated investments in battery technology, charging infrastructure and connected mobility solutions.
At the same time, autonomous driving technologies and software-defined vehicles are reshaping the competitive landscape. Automotive companies are increasingly embedding advanced software capabilities into vehicles to support autonomous features, over-the-air software updates, predictive maintenance and personalized digital services. These developments require new engineering approaches and more agile technology infrastructures.
To keep pace with these changes, enterprises are adopting integrated digital platforms and advanced operational frameworks that enable greater flexibility and responsiveness. Technologies such as product lifecycle management (PLM), industrial Internet of Things (IIoT), cloud-based engineering systems and advanced analytics are becoming essential tools for automotive manufacturers and suppliers.
ISG noted that enterprises are placing a growing emphasis on agile methodologies and scalable IT architectures that can support continuous innovation. Automotive organizations are also seeking partners with expertise in both traditional engineering processes and emerging digital technologies to help manage increasingly complex product ecosystems.
According to ISG Director Iain Fisher, automotive companies face mounting pressure to modernize operations across the entire value chain while remaining flexible enough to respond quickly to market shifts and evolving customer demands.
He explained that enterprises now require service providers capable of combining deep automotive industry expertise with advanced digital capabilities. Providers are expected to help organizations redesign products, optimize manufacturing operations and support entirely new mobility business models.
The research initiative reflects broader trends across the global automotive sector, where competition is intensifying among traditional automakers, electric vehicle startups and technology companies entering the mobility market. As a result, enterprises are investing heavily in software engineering, data-driven operations and digital customer engagement strategies.
ISG has already distributed surveys to approximately 160 automotive and mobility service providers as part of the research process. Working alongside the firm’s global advisory teams, ISG analysts will evaluate providers across five key market segments, which will be represented through separate quadrants in the final Provider Lens reports.
The first quadrant, Automotive Engineering and Manufacturing Services, will assess providers supporting vehicle design, product development, production optimization and quality improvement initiatives. This category focuses on companies helping automotive manufacturers modernize engineering workflows and manufacturing processes while improving operational efficiency.
The second quadrant, Electric Vehicles and Mobility Services, will evaluate providers assisting enterprises with electrification strategies, EV charging infrastructure, connected mobility platforms and emerging transportation models. This segment reflects the industry’s accelerating transition toward sustainable transportation and digital mobility ecosystems.
The third quadrant, Autonomous Systems and Software-defined Vehicles, will focus on providers supporting the evolution of software-centric automotive architectures. The study will analyze companies helping enterprises develop autonomous driving capabilities, software-defined vehicle platforms and over-the-air update technologies that enable continuous vehicle enhancements.
Another key area of evaluation is the Automotive Retail and Aftermarket Services quadrant. This segment will examine providers helping automotive companies improve customer engagement, sales operations and after-sales services through omnichannel retail strategies, predictive inventory management and digital marketplace technologies.
The final quadrant, Automotive Industry: Mid-tier and Specialist, will highlight agile providers with specialized expertise in digital engineering, AI-driven analytics and tailored automotive solutions. This category recognizes smaller and niche providers capable of delivering highly customized services for specific industry needs.
The research will include geographically focused reports examining the global automotive and mobility services market as well as region-specific analyses covering Europe and North America. ISG analysts Harish B will lead the European portion of the study, while Swadhin Pradhan will oversee the North American research.
The reports are expected to provide valuable insights into regional market dynamics, provider capabilities and enterprise priorities across different automotive ecosystems. Europe continues to lead in regulatory-driven electrification initiatives and sustainability programs, while North America remains a major hub for software innovation, autonomous driving development and mobility services investment.
The study also underscores the increasing role of customer experience in provider evaluations. ISG stated that all 2026 Provider Lens assessments will feature expanded customer experience data based on the firm’s continuous CX research initiatives. These insights will measure actual enterprise experiences with specific providers, offering buyers a more detailed understanding of service quality, delivery performance and customer satisfaction.
The integration of customer experience metrics reflects a broader shift in enterprise purchasing decisions, where organizations are looking beyond technical capabilities alone and placing greater importance on long-term partnership value, responsiveness and business outcomes.
The automotive and mobility services market is expected to continue growing as manufacturers, suppliers and mobility companies accelerate investments in digital transformation programs. The convergence of electrification, automation, connectivity and data-driven operations is creating significant opportunities for technology providers capable of delivering integrated solutions across the automotive value chain.
As the industry moves toward more software-centric and service-oriented business models, partnerships between automotive enterprises and technology providers are becoming increasingly strategic. Organizations are seeking vendors that can not only implement digital technologies but also help reshape business operations, improve supply chain resilience and accelerate innovation cycles.
ISG’s upcoming Automotive and Mobility Services and Solutions reports are likely to play an important role in helping enterprises navigate this rapidly evolving landscape. By providing detailed evaluations of provider strengths, market positioning and customer experiences, the research aims to support informed decision-making for organizations investing in next-generation automotive technologies and mobility solutions.
The findings are expected to offer valuable guidance for enterprises facing the challenges of balancing operational efficiency, regulatory compliance, sustainability goals and consumer expectations in an industry undergoing profound transformation.
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