Luxury Rally Club Joins duPont REGISTRY Group to Expand Premium Automotive Experiences Worldwide
The luxury automotive industry continues to evolve beyond the traditional buying and selling of high-end vehicles. Today, collectors, enthusiasts, manufacturers, dealers, and luxury brands are increasingly seeking immersive experiences that celebrate automotive heritage, innovation, and community. Reflecting this trend, duPont REGISTRY Group (dRG), one of the world’s leading luxury automotive platforms, has announced that it has entered into definitive agreements to bring Luxury Rally Club (LRC) into its expanding ecosystem.
The planned addition represents another significant milestone in duPont REGISTRY Group’s long-term strategy of building a comprehensive luxury automotive platform that combines premium vehicle marketplaces, exclusive events, luxury experiences, digital technology, editorial content, financial services, and enthusiast communities under a single brand. By welcoming Luxury Rally Club into its portfolio, dRG aims to further strengthen its ability to deliver world-class automotive experiences while expanding opportunities for collectors, enthusiasts, luxury partners, and automotive manufacturers.
Luxury Rally Club has earned widespread recognition for producing exclusive rallies, collector gatherings, and hospitality experiences that celebrate some of the world’s most prestigious automobiles. Its integration into the duPont REGISTRY Group ecosystem is expected to enhance the range of premium experiences available to members while supporting continued growth across the global collector car community.
Building a Complete Luxury Automotive Ecosystem
Over the past several years, duPont REGISTRY Group has transformed itself from a luxury automotive marketplace into a broad automotive lifestyle platform. Rather than focusing solely on vehicle transactions, the company has expanded into content creation, event management, technology solutions, community engagement, and luxury hospitality.
This integrated approach allows the organization to serve enthusiasts throughout every stage of their ownership journey—from discovering rare automobiles and connecting with dealers to participating in exclusive rallies, concours events, networking opportunities, and luxury lifestyle experiences.
The addition of Luxury Rally Club complements existing brands within the dRG portfolio, including Canossa Events, Cavallino, and Supercar Owners Circle. Together, these organizations provide access to a diverse collection of automotive events that appeal to collectors of classic cars, modern supercars, hypercars, historic racing vehicles, and limited-production luxury automobiles.
By combining these complementary organizations, duPont REGISTRY Group continues to position itself as a destination where automotive passion meets premium experiences.
Luxury Rally Club’s Reputation for Exclusive Experiences
Since its establishment in 2018, Luxury Rally Club has developed a reputation for organizing highly curated automotive events that bring together discerning collectors, enthusiasts, luxury brands, family offices, and industry leaders from around the world.
Unlike traditional automotive exhibitions, LRC focuses on creating intimate experiences that emphasize relationships, luxury hospitality, scenic driving routes, and meaningful interactions among participants. Many of its events are invitation-only, ensuring a carefully selected audience of collectors and enthusiasts who share a passion for exceptional automobiles.
Among the organization’s most recognized events are the Pre-War Motoring Classic, which celebrates historically significant vintage automobiles, and the 50 Years of Lamborghini Countach Rally, honoring one of the most iconic supercars ever produced.
Luxury Rally Club has also organized the Bentley 100 Years Celebration Rally, recognizing Bentley’s century-long heritage of craftsmanship and performance, as well as the Porsche Carrera GT Rally, dedicated to one of the most celebrated supercars of the modern era.
These events have become highly anticipated gatherings within the collector community, attracting participants from numerous countries while showcasing rare and historically important automobiles.
A Strong Presence During Monterey Car Week
One of Luxury Rally Club’s defining achievements has been its prominent role during Monterey Car Week, widely regarded as one of the most prestigious automotive celebrations in the world.
Every year, Monterey Car Week transforms California’s Monterey Peninsula into an international destination for collectors, manufacturers, auction houses, and automotive enthusiasts. Throughout the week, numerous rallies, concours competitions, vehicle auctions, product launches, and networking events take place across multiple venues.
Luxury Rally Club has become an important contributor to this annual celebration by hosting the exclusive Santa Lucia Preserve Concours & Cocktails, an invitation-only gathering that combines exceptional collector vehicles with luxury hospitality in an elegant setting.
Beyond this signature event, LRC curates a variety of premium programs during Monterey Car Week that enable collectors to connect with fellow enthusiasts, luxury brands, automotive executives, and business leaders.
Its ability to create memorable experiences during one of the automotive industry’s busiest weeks has played a major role in establishing its reputation among collectors worldwide.
Strengthening dRG’s Event Portfolio
The addition of Luxury Rally Club further expands duPont REGISTRY Group’s already extensive calendar of automotive experiences.
The organization currently oversees a portfolio of more than 120 automotive events held throughout the year. These gatherings span collector rallies, concours competitions, luxury brand activations, hospitality experiences, networking events, and enthusiast celebrations.
Collectively, these events attracted more than 120,000 attendees during 2025, demonstrating the growing demand for premium automotive experiences that extend beyond traditional vehicle ownership.
With Luxury Rally Club joining the ecosystem, dRG expects to create even more opportunities for members to participate in curated driving experiences, exclusive social gatherings, educational programs, collector showcases, and luxury lifestyle events.
This expanded offering supports the company’s vision of building one of the world’s most comprehensive luxury automotive communities.
Expanding Opportunities for Collectors and Partners
The collaboration between duPont REGISTRY Group and Luxury Rally Club is designed to benefit a broad range of participants within the automotive ecosystem.
Collectors will gain access to an expanded network of exclusive rallies, premium events, and curated experiences that celebrate automotive excellence.
Luxury brands will have additional opportunities to engage directly with affluent audiences through carefully designed activations and hospitality programs.
Automotive manufacturers can strengthen relationships with current and prospective customers by participating in prestigious gatherings that highlight craftsmanship, innovation, and performance.
Dealers and industry professionals will benefit from expanded networking opportunities while showcasing exceptional vehicles to highly engaged audiences.
The partnership also creates new possibilities for sponsors and luxury service providers seeking to connect with high-net-worth individuals who are passionate about automotive culture.
Leadership Perspective
Luxury Rally Club Founder and Chief Executive Officer Trevor Johnson described the agreement as an important step in the organization’s evolution.
According to Johnson, joining the duPont REGISTRY Group ecosystem provides an opportunity to elevate the overall collector experience while creating additional value for members, partners, and participating brands.
He emphasized that the collaboration will enable Luxury Rally Club to continue delivering the thoughtfully curated experiences that have defined its reputation while offering members access to a broader collection of events, services, and exclusive opportunities across the luxury automotive landscape.
Johnson also noted that preserving the community-focused spirit of LRC remains a central priority as the organization enters this new phase of growth.
Supporting dRG’s Long-Term Vision
From duPont REGISTRY Group’s perspective, the addition of Luxury Rally Club aligns closely with the company’s long-term mission of becoming the leading destination for luxury automotive enthusiasts worldwide.
Company leadership believes that exceptional ownership experiences extend far beyond purchasing a vehicle. They include opportunities to travel, network, celebrate automotive history, participate in exclusive events, and connect with like-minded collectors.
Luxury Rally Club’s established reputation for creating meaningful relationships through carefully curated events complements this broader vision.
Its expertise in hospitality, event planning, and collector engagement adds another valuable component to dRG’s integrated platform.
Monterey Car Week 2026 Plans
The newly expanded partnership is expected to be prominently showcased during Monterey Car Week 2026, scheduled for August 7 through August 16.
During the week, duPont REGISTRY Group plans to participate across many of Monterey’s leading automotive gatherings, reflecting the growing breadth of its ecosystem.
Planned activities include Luxury Rally Club’s Rally to Car Week, the Supercar Owners Circle Get Together Monterey, the invitation-only Santa Lucia Preserve Concours & Cocktails, The Quail, A Motorsports Gathering, Exotics on Broadway, Concorso Italiano, and the Monterey Motorsports Festival.
Together, these events will provide collectors, enthusiasts, dealers, original equipment manufacturers (OEMs), luxury partners, and automotive brands with numerous opportunities to connect, share ideas, showcase vehicles, and celebrate automotive excellence.
The expanded presence also demonstrates how multiple organizations within the duPont REGISTRY Group portfolio can collaborate to create a seamless series of premium experiences throughout one of the industry’s most important annual events.
As the luxury automotive market continues to evolve, demand for premium experiences is expected to remain strong. Collectors increasingly value exclusive access, meaningful relationships, and memorable events that complement vehicle ownership.
The planned integration of Luxury Rally Club into the duPont REGISTRY Group ecosystem reflects this broader industry trend toward experience-driven engagement.
By combining marketplaces, editorial content, technology, financial services, community platforms, and exclusive automotive events, dRG continues to build a comprehensive destination for enthusiasts around the world.
While the transaction remains subject to customary closing conditions before becoming final, both organizations anticipate that the partnership will create new opportunities for collectors, luxury brands, manufacturers, dealers, and automotive enthusiasts alike.
If completed, the agreement will represent another important step in expanding one of the world’s most extensive luxury automotive ecosystems—one designed to connect people through a shared passion for exceptional automobiles while delivering unforgettable experiences on and off the road.
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