VELOCIFERO Takes Legal Action Against Counterfeiting in China to Protect Its Intellectual Property
VELOCIFERO, the Italian mobility and vehicle design brand, has initiated legal action in China to protect its intellectual property, industrial designs, technical expertise and brand identity against alleged counterfeiting activities. White s.r.o., the exclusive owner of the VELOCIFERO brand and its associated intellectual property rights, has announced a series of measures aimed at stopping the unauthorised production, promotion and sale of vehicles that it believes infringe its rights.
The action represents an important step in the company’s efforts to safeguard its creative and industrial assets in the international marketplace. As businesses increasingly operate across international manufacturing and distribution networks, protecting product designs, technical developments and brand identities has become a significant challenge for companies in the mobility and automotive-related industries.
White s.r.o. has decided to address the situation directly through legal channels in China, where the alleged unauthorised manufacturing and distribution activities were identified. The company is pursuing measures intended to protect its commercial interests and prevent products allegedly manufactured without proper authorisation from entering the market.
Background to the VELOCIFERO Counterfeiting Dispute
According to White s.r.o., the situation began in June 2026 following an incident involving the removal of computers from the technical office of Taizhou Siweiluo, the company appointed to manufacture VELOCIFERO products.
The computers were reportedly removed from the technical premises, an incident that subsequently became part of the background to the company’s concerns regarding the protection of its confidential technical information and intellectual property.
Following this development, White s.r.o. became aware of vehicles being promoted and offered for sale that it believes had been manufactured in violation of its intellectual property rights.
The company raised concerns about the unauthorised use of designs, technical knowledge and other elements associated with the VELOCIFERO brand. These developments prompted White s.r.o. to examine the situation and consider the legal options available to protect its intellectual property in China.
The company believes that unauthorised production and commercial distribution of products associated with its brand could undermine its business operations, affect its market position and create confusion among distributors, business partners and customers.
For a company that invests considerable resources in product development and industrial design, protecting the originality of its products is an important part of maintaining its commercial identity. The alleged activities therefore led White s.r.o. to take a more direct approach to intellectual property enforcement.
White s.r.o. Appoints Legal Specialists in China
To address the situation, White s.r.o. entrusted the protection of its rights to Allasya Law & IP, a Shanghai-based legal and intellectual property firm.
The legal action is being handled through lawyer Fabio Giacopello and his team, working alongside lawyer Niccolò Ferretti, who specialises in industrial law.
The involvement of legal specialists is intended to help the company address the alleged intellectual property violations through the appropriate legal procedures in China.
Protecting intellectual property in international manufacturing markets can involve several areas of law, including trademark protection, industrial design rights, manufacturing agreements, confidential technical information and commercial distribution rights.
In this case, White s.r.o. is seeking to protect the intellectual property associated with VELOCIFERO and address the alleged unauthorised manufacturing and sale of vehicles connected to the brand.
The company’s decision to work with legal professionals based in China also reflects the importance of taking action within the jurisdiction where the alleged activities occurred.
Through this legal representation, White s.r.o. intends to use the available legal mechanisms to protect its designs, technical expertise and commercial interests.
Vehicles Seized in Chongqing and Taizhou
One of the significant developments in the case has been the seizure of vehicles in Chongqing and Taizhou.
According to the company, the measures have resulted in the seizure of vehicles alleged to be counterfeit. The action forms part of a wider effort to address unauthorised production and distribution involving products and designs associated with VELOCIFERO.
The seizures represent a concrete development in the company’s efforts to enforce its intellectual property rights in China.
For White s.r.o., addressing alleged counterfeiting is not limited to protecting its registered brand name. The company also wants to safeguard the creative work, engineering knowledge and industrial design processes behind its products.
Unauthorised copies can create challenges for original manufacturers in several ways. They may affect brand reputation, create uncertainty among customers and distributors, and potentially introduce products into the marketplace that have not been produced through the brand owner’s authorised manufacturing arrangements.
In the mobility industry, product identity and design originality can play an important role in establishing a company’s position in the market. Protecting these elements is therefore particularly important for businesses that rely on distinctive styling, engineering development and original product concepts.
The actions in Chongqing and Taizhou demonstrate the company’s intention to pursue the matter through legal channels rather than allow the alleged activities to continue without challenge.
Alessandro Tartarini Reaffirms VELOCIFERO’s Position
Alessandro Tartarini, who represents the latest generation of the Tartarini family’s involvement in the motorcycle and vehicle industry, emphasised that the company intends to defend its intellectual property using the legal options available.
Commenting on the measures taken in China, Tartarini said:
“The actions in Chongqing and Taizhou are a concrete signal. We will not tolerate the unauthorised production, promotion or sale of copies of our products. We will defend VELOCIFERO, our designs, know-how and intellectual property using all legal means available.”
His statement highlights the importance the company places on protecting its original designs and industrial knowledge.
For VELOCIFERO, intellectual property represents more than a commercial asset. It reflects years of development, investment and creative work connected to the company’s products.
The company believes that protecting these assets is essential to maintaining the originality and identity of its brand as it operates in international markets.
The legal action also sends a message to manufacturers and distributors that the company intends to challenge the unauthorised use of its designs and related intellectual property.
Three Generations of Italian Motorcycle Heritage
VELOCIFERO’s identity is closely connected to the Tartarini family’s long-standing involvement in the Italian motorcycle industry.
The family’s history spans three generations, beginning with Leopoldo Tartarini, a motorcycle racer and founder of Italjet.
Leopoldo Tartarini established a reputation in the motorcycle industry through his involvement in racing and vehicle manufacturing. His contribution helped create a foundation for the family’s continued participation in the development of motorcycles and innovative mobility products.
The next chapter of this history was carried forward by Alessandro Tartarini, who continued the family legacy through industrial design, product development and vehicle engineering.
His work reflects the combination of creative thinking and technical knowledge that has influenced the VELOCIFERO brand.
The company’s identity is therefore closely associated with Italian design heritage, original product concepts and the development of distinctive mobility solutions.
This family history is an important part of the company’s explanation for why intellectual property protection matters. The designs and technical knowledge associated with VELOCIFERO represent the outcome of decades of experience and investment.
The company considers the protection of its products and designs essential to preserving this heritage for future generations.
Protecting Design, Innovation and Technical Expertise
Intellectual property protection has become an increasingly important issue for companies operating in the global automotive and mobility industries.
Vehicle manufacturers and mobility brands invest in product styling, engineering development, technical research and manufacturing processes to create products that stand apart in competitive markets.
These investments can include original body designs, structural components, mechanical systems, technical specifications and other elements that contribute to a product’s identity.
When products are allegedly copied or manufactured without authorisation, the original rights holder may face several commercial challenges.
One concern is the potential impact on brand reputation. Customers who purchase products believing they are genuine may associate any differences in quality or performance with the original brand.
Another concern involves the distribution network. Unauthorised products may create confusion among dealers, importers and other commercial partners regarding which products are officially approved by the brand owner.
Counterfeiting can also affect the commercial value of original designs and technical developments. Companies that invest in research and development depend on the ability to protect and commercially benefit from their creative work.
For VELOCIFERO, the current legal action is intended to address these concerns and reinforce the importance of respecting intellectual property rights throughout the manufacturing and distribution process.
A Stronger Approach to International Brand Protection
The measures taken by White s.r.o. demonstrate the challenges faced by international brands when protecting their intellectual property across different markets.
Manufacturing partnerships can help companies expand production capabilities and reach international customers. However, these arrangements also require appropriate safeguards to ensure that technical information, designs and brand assets remain protected.
The situation involving the alleged unauthorised production of VELOCIFERO-associated vehicles highlights the importance of monitoring manufacturing activities and responding when potential intellectual property violations are identified.
By appointing legal specialists in China and pursuing action in Chongqing and Taizhou, White s.r.o. is seeking to strengthen the protection of its rights within the market where the alleged activities took place.
The company has made clear that it intends to continue defending its intellectual property and will use the legal measures available to address unauthorised production, promotion and sales.
Defending a Family Legacy and Future Innovation
Alessandro Tartarini also explained the personal and historical importance of protecting the VELOCIFERO brand.
He stated:
“Behind every product are ideas, investment, years of work and a story that has belonged to my family for generations. Defending VELOCIFERO means defending all of this. Creativity can be a source of inspiration, but it cannot become a licence to copy.”
His comments underline the connection between the company’s current legal action and its broader family history in the motorcycle industry.
For the Tartarini family, protecting VELOCIFERO means preserving the creative and technical contributions developed over several generations.
The company views its designs, know-how and industrial assets as the result of long-term commitment rather than simply commercial properties that can be reproduced without permission.
The legal action in China is consequently part of a wider effort to maintain the originality of the brand and protect the value associated with its products.
VELOCIFERO’s action against alleged counterfeiting in China marks an important development in White s.r.o.’s efforts to protect its intellectual property and industrial designs.
Following the events reported in June 2026 and the subsequent identification of vehicles that the company believes were produced without authorisation, White s.r.o. appointed Allasya Law & IP and legal specialists Fabio Giacopello and Niccolò Ferretti to pursue the matter.
The reported seizures of vehicles in Chongqing and Taizhou represent a significant step in the company’s enforcement efforts.
As international manufacturing and distribution networks continue to develop, intellectual property protection remains essential for companies investing in original vehicle designs, engineering and mobility technologies.
Through its legal action, VELOCIFERO aims to defend its products, preserve its Italian design heritage and protect the work developed by the Tartarini family across three generations.
The company has reaffirmed that it will continue to use the legal measures available to challenge unauthorised production and commercial activity involving its intellectual property.
Source Link:https://www.businesswire.com/
