Lucid Names Timothée Chalamet as First Global Brand Ambassador Ahead of Lucid Gravity SUV Campaign
Lucid Group, Inc. (NASDAQ: LCID), the maker of cutting-edge electric vehicles, has announced a multi-year partnership with award-winning actor and cultural icon Timothée Chalamet, naming him the company’s first-ever Global Brand Ambassador.
The partnership follows Chalamet’s initial connection with the brand, after being seen driving a Lucid Air in 2023. Since then, the relationship has grown into a collaboration built on a shared commitment to performance, design, and passion. Chalamet will headline Lucid’s upcoming global marketing campaign for its highly anticipated SUV, the Lucid Gravity, set to launch later this year.
This milestone marks a significant step in Lucid’s strategy to expand its cultural footprint through bold marketing and influential partnerships.
“Timothée brings the same fearless creativity and uncompromising vision that defines the Lucid brand,” said Akerho “AK” Oghoghomeh, Senior Vice President of Marketing at Lucid Motors. “He embodies the spirit of innovation and excellence that we strive for in everything we do. Together, we’ll demonstrate how culture and technology can intersect to drive meaningful change.”
Founded in 2016, Lucid has quickly earned critical acclaim for its forward-thinking approach to electric mobility. The Lucid Air sedan, the company’s first vehicle, has been praised for its blend of luxury, range, performance, and technology. The forthcoming Lucid Gravity SUV continues this legacy, offering a spacious three-row layout combined with the driving dynamics of a performance vehicle.
Chalamet, a two-time Academy Award nominee, recently won a Screen Actors Guild Award for his portrayal of Bob Dylan in A Complete Unknown, directed by James Mangold. He is also set to appear in Marty Supreme, directed by Josh Safdie, and Dune: Part Three by Denis Villeneuve in 2026.
Lucid’s new campaign featuring Chalamet will premiere in early fall, with further details to be released in the coming months.
About Lucid Group
Lucid (NASDAQ: LCID) is a Silicon Valley-based technology company focused on creating the most advanced EVs in the world. The award-winning Lucid Air and new Lucid Gravity deliver best-in-class performance, sophisticated design, expansive interior space and unrivaled energy efficiency. Lucid assembles both vehicles in its state-of-the-art, vertically integrated factory in Arizona. Through its industry-leading technology and innovations, Lucid is advancing the state-of-the-art of EV technology for the benefit of all.
