Carvana and Phoenix Rising FC Renew Partnership Ahead of 10th Season
Carvana, an industry pioneer in online car buying and selling, has announced a multi-year renewal of its partnership with Phoenix Rising FC, extending its position as the professional soccer club’s front-of-kit sponsor. The renewed agreement marks the beginning of the organizations’ 10th season together and continues one of the longest-standing partnerships in the club’s history.
The announcement highlights the ongoing relationship between the Arizona-based automotive e-commerce company and Phoenix Rising FC, a professional soccer club with strong connections to the local community. Since the partnership began in 2018, both organizations have worked to strengthen their presence in Arizona while supporting professional soccer, youth development, fan engagement, and community-focused initiatives.
Through the multi-year renewal, Carvana will continue to appear prominently on the club’s playing kits while maintaining its involvement in programs designed to expand soccer opportunities across the state. The partnership also reflects a broader commitment to connecting professional sports with local communities and creating opportunities for young athletes.
Carvana Continues as Phoenix Rising FC’s Front-of-Kit Sponsor
Under the renewed agreement, Carvana will remain the front-of-kit sponsor for Phoenix Rising FC, maintaining a visible presence across the club’s professional soccer activities. The arrangement continues a relationship that has developed over nearly a decade, bringing together two organizations with shared ties to Arizona.
For Carvana, the partnership provides an opportunity to maintain its connection with the local market and engage with soccer fans throughout the Phoenix metropolitan area. As an Arizona-based business, the company has used its relationship with Phoenix Rising FC to support a professional sports organization that has become an important part of the region’s soccer community.
Ryan Keeton, Carvana Co-Founder and Chief Brand Officer, said the club has remained one of the company’s most meaningful hometown partnerships. He emphasized the importance of continuing as the team’s front-of-kit sponsor and highlighted Carvana’s enthusiasm for building on the progress achieved since 2018.
Keeton also noted that the company understands the significance of Phoenix Rising FC to the local community. The renewal allows Carvana to continue supporting the club while strengthening a relationship that extends beyond traditional brand visibility.
For Phoenix Rising FC, retaining Carvana as a major sponsor provides continuity as the club continues developing its professional operations and expanding its connections with supporters. The extended agreement also demonstrates the value of long-term commercial relationships in professional soccer, where sponsorships can contribute to brand recognition, fan engagement, and community investment.
A Partnership Built Since 2018
Carvana and Phoenix Rising FC began their partnership in 2018. Since then, their relationship has developed alongside the club’s growth and its efforts to establish a lasting presence in professional soccer.
Over the years, the partnership has supported several important moments in Phoenix Rising FC’s history. One of the most significant milestones came in 2023, when the club won its first USL Championship. The achievement represented a major accomplishment for the organization and provided another defining moment in its relationship with Carvana.
The continued sponsorship demonstrates how long-term partnerships can become closely associated with a sports organization’s development. Rather than focusing exclusively on advertising and logo placement, the relationship between Carvana and Phoenix Rising FC has expanded to include youth soccer, community activities, and experiences designed to bring people closer to the sport.
The upcoming 10th season together represents another stage in that development. By renewing the agreement for multiple years, the organizations can continue planning collaborative initiatives and supporting programs that reach professional players, youth athletes, families, and fans.
Long-term sponsorship arrangements can also provide sports organizations with greater continuity as they develop their commercial strategies. For businesses, these relationships offer opportunities to build familiarity with audiences over time while participating in activities that are meaningful to local communities.
In Phoenix, the Carvana and Phoenix Rising FC partnership illustrates how a professional soccer organization and a local company can work together to support the broader sporting environment.
Expanding Support for Youth Soccer in Arizona
An important part of the renewed partnership is Carvana’s continued support for Phoenix Rising FC Youth. The youth organization provides opportunities for young players to participate in soccer at both recreational and competitive levels.
As the Official Auto Retail Partner of Phoenix Rising FC Youth, Carvana will continue supporting efforts to develop the sport throughout Arizona. This involvement extends the company’s commitment beyond the professional team and toward the younger generation of players who represent the future of soccer in the state.
Youth soccer programs can play an important role in introducing children to organized sports, developing technical abilities, and encouraging teamwork. Participation can also help young athletes build confidence, discipline, communication skills, and a stronger connection with their communities.
Recreational soccer offers opportunities for children to experience the sport in a community-oriented environment, while competitive programs provide a pathway for players seeking more advanced training and structured competition. Supporting both levels helps broaden participation and gives young athletes opportunities to engage with soccer according to their interests and abilities.
Through its continued relationship with Phoenix Rising FC Youth, Carvana is supporting an organization that connects families, players, coaches, and local communities through the sport.
The youth component also strengthens the overall partnership by linking the professional club’s public profile with grassroots soccer development. While the professional team attracts attention through its matches and achievements, youth programs create opportunities for the club’s influence to reach children and families across the region.
Carvana’s continued involvement reflects the organizations’ shared interest in helping soccer grow throughout Arizona and creating meaningful experiences for participants at different stages of their sporting journeys.
Carvana Corner VIP Suite to Support Youth Soccer Recognition
As part of its ongoing commitment to the local soccer community, the Carvana Corner VIP Suite at Phoenix Rising Stadium will undergo renovations and expansion.
The upgraded suite will be used to host Carvana Champions of the Match, a program designed to recognize outstanding members of the Phoenix youth soccer community. The initiative will celebrate individuals who make positive contributions to the game and their communities.
The program is intended to highlight the people whose efforts help youth soccer programs operate and grow. These individuals may include young athletes and other members of the soccer community whose contributions demonstrate commitment to the sport and a positive influence on those around them.
Recognition programs can provide young players and community members with opportunities to celebrate their achievements in a setting connected to professional soccer. By creating a dedicated space at Phoenix Rising Stadium, Carvana and the club aim to strengthen the connection between the professional team and the broader youth soccer network.
The renovation and expansion of the Carvana Corner VIP Suite will provide a venue for these recognition activities while reinforcing the sponsor’s presence at the stadium.
The initiative also demonstrates how a commercial partnership can be used to create experiences that extend beyond conventional sponsorship benefits. Rather than limiting the relationship to branding on uniforms and stadium facilities, the program will focus on recognizing people who contribute to the development of soccer and the well-being of their communities.
For young players, being acknowledged by a professional soccer organization can help reinforce the importance of dedication, teamwork, and positive conduct. For families and local soccer organizations, such initiatives can provide opportunities to celebrate the efforts that support participation in the sport.
Further details about the program and its activities are expected to emerge as the organizations continue developing plans for the upcoming season.
Community Engagement Remains a Priority
Community engagement has become another important element of the relationship between Carvana and Phoenix Rising FC. Their collaboration has included activities intended to bring people together through soccer and create experiences for individuals beyond the club’s regular matchday audience.
One recent example was the Special Olympics Field Day, which brought athletes together with Phoenix Rising players and coaches for an inclusive soccer experience.
The event demonstrated the potential of professional sports partnerships to support inclusive participation and connect athletes from different backgrounds. By bringing professional players and coaches together with Special Olympics athletes, the activity created an opportunity to engage with soccer in a welcoming environment.
Inclusive sporting events can help make participation more accessible while highlighting the value of teamwork, respect, and shared experiences. They also provide professional athletes with opportunities to interact directly with community members and contribute to initiatives outside their regular competitive responsibilities.
For Phoenix Rising FC, activities such as the Special Olympics Field Day help extend its presence beyond the stadium and establish connections with a wider range of local organizations and participants.
For Carvana, supporting these initiatives provides another way to demonstrate its involvement in the Arizona community. The company’s role in the partnership includes not only sponsorship of the professional team but also support for activities that promote participation and community connection.
The continuation of these efforts under the renewed agreement offers both organizations an opportunity to develop additional programs that bring soccer to more people throughout the region.
Phoenix Rising FC Highlights the Value of Long-Term Sponsorship
Bobby Dulle, Phoenix Rising FC President, welcomed the renewal and emphasized Carvana’s contribution to the club over nearly a decade.
Dulle said Carvana’s commitment has extended beyond what is typically associated with a corporate sponsorship. He highlighted the company’s continued investment in both the professional team and the youth organization, describing that support as a reflection of its belief in the future of soccer in Arizona.
His comments underscore the importance of partnerships that combine commercial objectives with sustained community involvement. For professional clubs, relationships with established sponsors can support brand development while creating opportunities to invest in programs that connect with fans and local residents.
The Phoenix Rising FC relationship has continued to evolve since 2018, with activities that span professional competition, youth development, and community engagement. The new multi-year agreement provides a foundation for the organizations to continue working together across these areas.
Long-standing sponsorships can also contribute to greater consistency in how a club presents itself to supporters and business partners. Familiar sponsor relationships become part of the club’s identity, while continuing collaboration allows both parties to build on experiences and initiatives developed in previous seasons.
For Carvana and Phoenix Rising FC, entering their 10th season together represents an opportunity to maintain that continuity while exploring new ways to engage with soccer audiences.
Carvana’s Brand Presence in Professional Soccer
Carvana operates in the online automotive retail sector, offering consumers a digital platform for buying and selling vehicles. The company’s partnership with Phoenix Rising FC provides a platform for maintaining visibility among sports fans and connecting its brand with activities that matter to the local community.
Sports sponsorships can help companies establish stronger relationships with audiences by associating their brands with teams, events, and shared experiences. Front-of-kit sponsorship, in particular, offers a prominent form of visibility because team uniforms are central to matchday activities, promotional materials, and supporter engagement.
However, the broader scope of Carvana’s relationship with Phoenix Rising FC demonstrates how sponsorship strategies can extend beyond visual branding. Youth soccer support, community events, and player recognition programs provide additional ways for a company to participate in the sporting environment.
This approach allows the partnership to reach different audiences, including professional soccer supporters, youth players, parents, coaches, and community organizations.
As the relationship continues, both organizations will have opportunities to build on their established presence and introduce activities that strengthen engagement with the people who follow and participate in soccer throughout Arizona.
Carvana and Phoenix Rising FC will continue their partnership as they prepare for another season together. The renewed agreement preserves Carvana’s role as the club’s front-of-kit sponsor while continuing its support for Phoenix Rising FC Youth and community-focused activities.
The planned expansion and renovation of the Carvana Corner VIP Suite will provide a dedicated setting for the Carvana Champions of the Match program, adding another element to the partnership’s youth soccer initiatives.
The organizations are also expected to continue building on their history of community engagement, including programs that bring athletes, players, coaches, and local residents together through soccer.
Additional information about the upcoming season schedule, ticket availability, and Phoenix Rising FC home matches will be announced in the coming months.
As the partnership enters its 10th season, the multi-year renewal reinforces a relationship that has grown from professional team sponsorship into a broader collaboration supporting soccer development and community participation.
For Carvana, the agreement maintains a significant connection with its Arizona home market. For Phoenix Rising FC, it provides continued support from a long-standing partner that has remained involved through major club milestones, youth soccer initiatives, and community events.
Together, the two organizations will continue working to strengthen soccer’s presence throughout Arizona while building on the partnership established in 2018.
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