Dongfeng Motor Accelerates Central Asian Market Expansion via Belt and Road Initiative and ‘Go-Global’ Strategy

In 2013, President Xi Jinping proposed the initiative to jointly build the Silk Road Economic Belt in Kazakhstan. As a key contributor to the Belt and Road Initiative, Dongfeng Motor has consistently enhanced cooperation with Central Asia, successfully promoting cultural diversity and mutual understanding. From January to May this year, Dongfeng’s vehicle exports to Central Asia and other regions increased by 71% year-on-year. Kazakhstan plays a crucial role in the high-quality development of the Belt and Road Initiative.

On July 1, 2024, the opening ceremony of Dongfeng Motor’s dealership in Kazakhstan and the delivery ceremony to major customers were held in Almaty. Flagship products, including the DONGFENG GX tractor, KL tractor, and KC dump truck, were introduced to the local market. Dongfeng aims to capture a 20% market share in Kazakhstan’s tractor segment within the next three years. In the passenger car sector, Dongfeng and its brand VOYAH are leveraging the Central Asian market to gain insights into consumer needs and develop effective marketing strategies. By 2026, VOYAH plans to establish a strong presence in Central Asia, offering high-quality products and services.

At the 8th China-Eurasia Expo, Dongfeng Motor showcased ten representative models of commercial and passenger vehicles, highlighting its comprehensive capabilities. The event also facilitated international business expansion, with Dongfeng signing bulk order contracts with dealers from Kazakhstan, Uzbekistan, and other countries.

With the opening of the China-Kyrgyzstan-Uzbekistan railway, Central Asia’s strategic location as a transportation hub will be fully utilized. Dongfeng Motor intends to capitalize on this opportunity, expanding its market presence for both traditional fuel and new energy vehicles. Under the “Green Silk Road” framework, Dongfeng will continue to enhance green cooperation with international partners, providing fresh momentum to the Belt and Road collaboration between China and Central Asia.

This translated press release is not official and should be compared with the original language version for authoritative information.

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