Enhancing Nissan Drivers’ Mastery of Their Car’s Technology through In-Person Programs

Nissan’s latest vehicles are equipped with cutting-edge technology designed to enhance the driving experience, featuring innovations like ProPILOT Assist, Safety Shield® 360, and the MyNISSAN app. Despite these advancements, mastering these technologies can be challenging, especially for owners unfamiliar with Nissan’s latest offerings. To address this, Nissan has introduced Second Delivery1, a personalized program aimed at helping owners understand their vehicles in depth.

Available initially for the Ariya and expanding soon to models like Rogue SL, Rogue Platinum, and LEAF by late 2024, Second Delivery is a complimentary service for new vehicle owners. Distinct from the standard dealership delivery, Second Delivery occurs approximately two weeks after the initial purchase. Owners can opt into the program through the MyNISSAN app, Nissan Owners Portal, or at participating dealerships. Once enrolled, a dedicated Tech Expert schedules a convenient location visit, such as the owner’s home or workplace.

During the appointment, the Tech Expert provides a comprehensive walkthrough of the vehicle’s features, addressing questions and highlighting lesser-known technologies. This personalized approach aims to empower owners like Missy N., who expressed newfound enthusiasm for utilizing her Ariya’s features after her Second Delivery experience in Colorado.

Since its launch in February 2023, over 5,000 Second Delivery appointments have been conducted, with Tech Experts receiving extensive training tailored to each model. According to Nissan’s Vice President of eCommerce and Customer Experience, Dan Mohnke, 93% of customers found Second Delivery extremely beneficial in enhancing their understanding of their vehicle.

Customers such as Philip Stahl from Southern California attest to the program’s effectiveness. Following his transition from a Tesla Model Y to an Ariya Platinum+ e-4ORCE, Stahl praised his Tech Expert, Clarissa, for facilitating a seamless adjustment to his new vehicle’s technologies, including Apple CarPlay® and memory seats. He appreciated the ongoing support, noting how easy it was to reach out for assistance post-appointment.

Similarly, Gaylen and Patricia Rebbe, though familiar with EVs, found Second Delivery invaluable for clarifying features specific to their Ariya. Their positive experience underscores the program’s flexibility and commitment to ensuring customer satisfaction.

Looking ahead, Nissan plans to expand Second Delivery, aiming to cultivate enduring customer trust beyond the initial purchase. Mohnke emphasizes that these personalized experiences are pivotal in fostering long-term customer loyalty, reflecting Nissan’s commitment to supporting owners throughout their ownership journey.

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