Ford F-Series Super Duty Prevails As North America Truck of the Year, Smart Technology and Heavy-Duty Capability Win Amongst Competition

The 2024 Ford F-Series Super Duty, the ultimate workhorse for weekend warriors and builders, has taken home the 2024 North American Truck of the Year award today.

Designed to make life on or away from the jobsite more convenient and productive – whether hitching a trailer, backing up to a loading dock, making tight turns on off-road trails or installing and operating upfit equipment – Super Duty pickups and chassis cabs lead the market in key segments including mining, construction, and utilities – and have double the share of their closest competitor.4

  • Ford trucks recognized for the fourth year in a row by the North American Car, Utility and Truck awards committee, naming the 2024 Ford F-Series® Super Duty® 2024 North America Truck of the Year.
  • The Ford F-Series® Super Duty® is a productivity workhorse combining BUILT FORD TOUGH® ingenuity with available class-exclusive1 features like Pro Trailer Hitch Assist, Onboard Scales and Smart Hitch, making towing and trailering easy.
  • Industry-first Tailgate Down Camera, available Pro Power Onboard2 with five times more exportable power than any other heavy-duty pickup, the available Ford Pro Upfit Integration System and available best-in-class diesel horsepower and torque3 make Super Duty the commanding tool for builders across the country.

“We are so proud that Super Duty has earned the prestigious Truck of the Year award from the NACTOY jury, especially among a strong lineup of other finalists,” said Andrew Kernahan, Super Duty chief program engineer. “It represents the relentless dedication our teams have to our customers and endless hours they’ve poured into designing, engineering and building Super Duty pickups and chassis cabs to be the ultimate BUILT FORD TOUGH® tool for work and recreation.”

Approximately 96% of heavy-duty pickup owners use their trucks to tow, and with best-in-class maximum available towing of 40,000 pounds5, best-in-class maximum available payload of 8,000 pounds6 and best-in-class available 500 horsepower and 1,200 lb.-ft. of torque7 from the high-output 6.7-liter Power Stroke® V8 diesel, Super Duty customers can tow and haul with confidence.

Smart technology, including available Pro Power Onboard8 can power a jobsite or campsite, plus Ford Pro’s suite of software and services help maximize uptime and accelerate productivity. Super Duty includes a fighter jet plane-inspired Head-Up Display9, available Onboard Scales for enhanced confidence while towing and hauling, available 360-Degree Camera Package and a class-exclusive10 standard 5G modem with Wi-Fi. Ford over-the-air software updates help improve and keep the truck up to date.

For the 2024 model year, Super Duty truck’s bumper-to-bumper tech innovations, standard content, options and packages have been updated as compared to prior model years, making it easier than ever for customers to configure and order their truck.

Ford Co-Pilot360® Technology is available across trims. Wheel upgrade options are associated with appearance packages. 4×4 is standard beginning at XLT Trim. New colors include Darkened Bronze Metallic and Glacier Gray Metallic Tri-Coat11. Back by popular demand, pickup box delete, a commercial customer favorite, is now available to order on 2024 Super Duty.

2024 marks the 47th consecutive year that F-Series has been the best-selling truck in the U.S.12 Super Duty is assembled in America at Ford’s Ohio Assembly Plant and Kentucky Truck Plant.

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