Ford Launches New Bronco Off-Roadeo Adventure Driving School in Tennessee

In October, Ford is set to open its fifth Bronco Off-Roadeo adventure driving school in Tennessee. This new facility will offer Bronco and Bronco Sport owners and enthusiasts the opportunity to learn how to take their SUVs off-road with professional instruction.

Each Bronco Off-Roadeo features exciting and challenging trails, custom-designed basecamp facilities, and a team of expert Trail Guides. These hands-on, immersive experiences showcase the design and engineering prowess that make Bronco and Bronco Sport vehicles exceptional off-roaders.

New Bronco and Bronco Sport owners can enjoy complimentary access to a full-day hands-on education and guided course. Non-owners and enthusiasts can opt for a four-hour paid off-road quest, complete with guided instruction, as part of the Half-Day Adventure at Bronco Off-Roadeo. The program welcomes participants of all skill levels, providing a Bronco or Bronco Sport for use throughout the experience.

“With the opening of Bronco Off-Roadeo Tennessee, now 80 percent of Bronco and Bronco Sport owners will have access to an Off-Roadeo location within 500 miles of their home,” said Bronco Off-Roadeo Manager Kelsey Gerken. “The Tennessee location also adds to the diversity of terrain with forested trails that complement the Las Vegas desert, Texas hill country, Moab red rocks, and New Hampshire mountains.”

Located less than an hour south of Knoxville, Tennessee, Bronco Off-Roadeo Tennessee is positioned at the gateway to two of America’s most popular national parks: Great Smoky Mountains and Blue Ridge Parkway. The new site spans over 1,000 acres of hilly, forested terrain in eastern Tennessee, on land that has been family-owned for over 80 years.

“Nine out of 10 Bronco customers say Bronco Off-Roadeo exceeded their expectations for the experience,” added Gerken. “We want to ensure as many Bronco owners as possible have the opportunity to attend, and our new Smoky Mountains location offers another convenient and unique experience with a distinct Tennessee feel.”

Reservations Open Today

Starting today, Bronco customers can register for the Bronco and Bronco Sport experiences, which commence on October 4. Registrations for the Bronco Half-Day Adventure open for non-Bronco owners in July. Those interested can sign up to be notified when the registration site becomes available.

Construction at Bronco Off-Roadeo Tennessee is already in progress, with crews developing new trails to highlight the off-road capabilities and accessibility of the Bronco and Bronco Sport. They are also enhancing an existing foundation to add a central pavilion for classroom instruction and group gatherings.

Extended Bronco Off-Roadeo Eligibility

Ford is extending the eligibility period for Bronco and Bronco Sport owners to visit any Bronco Off-Roadeo location:

  • MY2022 Bronco, Bronco Sport Badlands, and Bronco Raptor owners have until December 31, 2024.
  • MY2023 Bronco, Bronco Sport, and Bronco Raptor owners have until June 30, 2025.
  • MY2024 Bronco, Bronco Sport, and Bronco Raptor owners have until mid-December 2025.

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