Taiwan’s auto market will see strong buying momentum. Underpinned by the stabilization of the supply of various brands, continued digestion of orders, and the release of key new cars such as TOYOTA YARIS CROSS, the total market for the year finally registered 476,987 units, an increase of 111% from last year. The TOYOTA and LEXUS brands represented by Hotai Automobile registered a total of 159,175 units, setting a new high record for the company (the second highest was 150,324 units in 2005). It was 111.5% higher than last year, with a market share of 33.4%. At the same time, it has successfully dominated Taiwan’s auto market for 22 consecutive years. throne.
Not only did TOYOTA continue to be the champion of domestically produced cars and imported cars, four cars including COROLLA CROSS, RAV4, TOWN ACE, and ALTIS also ranked among the top five high-volume car models throughout the year. Among them, COROLLA CROSS, which ranks first in the rankings, has been highly recognized by consumers for its stylish and sporty appearance, excellent space functions and complete active and passive safety equipment, with 37,412 units logged in throughout the year, the third consecutive year. Dominating the market No. 1 in sales, it can be seen that Taiwanese consumers love COROLLA CROSS. The RAV4 imported from Japan has been widely praised by the market for its exterior design, interior quality, safety features and power options. Even affected by the shortage of cars, it still registered 18,387 units throughout the year, dominating the imported car market for 16 consecutive years. Sales champion. At the same time, TOWN ACE, a popular brand in Taiwan, has accumulated 18,259 units registered throughout the year for its excellent cargo capacity, fuel consumption performance, safety equipment, warranty, and warranty services, accounting for 57% of the light commercial vehicle segment in the market. It has also broken the market monopoly in the past and made the market talk about it. In 2024, it will continue to challenge and dominate the light commercial vehicle market.
TOYOTA continues to launch the “Unprecedented Gift Countdown” promotion in January. Consumers who purchase designated domestic car models (COROLLA CROSS (including gasoline-electric models), ALTIS (including gasoline-electric models), VIOS, SIENTA, TOWN ACE truck models) will receive a Dyson as a gift. The three-in-one cool and warm air purifier (market value $19,900) can enjoy discounts of up to NT$600,000, zero interest rate, and an extended warranty of 5 years and 140,000 kilometers. For detailed discount information, please check the TOYOTA official website or contact the TOYOTA Taiwan display center.
TOYOTA continues to launch the “Unprecedented Gift Countdown” promotion in January. Consumers who purchase designated domestic car models (COROLLA CROSS (including gasoline-electric models), ALTIS (including gasoline-electric models), VIOS, SIENTA, TOWN ACE truck models) will receive a Dyson as a gift. The three-in-one cool and warm air purifier (market value $19,900) can enjoy discounts of up to NT$600,000, zero interest rate, and an extended warranty of 5 years and 140,000 kilometers. For detailed discount information, please check the TOYOTA official website or contact the TOYOTA Taiwan display center.
