The Partnership for Analytics Research in Traffic Safety (PARTS) has published a new report highlighting the growing adoption of advanced driver assistance systems (ADAS) in passenger vehicles. PARTS, a collaboration between automakers and the U.S. Department of Transportation’s (USDOT) National Highway Traffic Safety Administration (NHTSA), was founded in 2018 to enhance traffic safety by analyzing automotive safety technologies.
According to the report, as of the 2023 model year, 10 out of 14 ADAS features surpassed 50% market penetration, with five exceeding 90%. In contrast, no ADAS feature had reached 75% penetration in PARTS’s 2021 report. Notably, forward collision warning, automatic emergency braking (AEB), pedestrian detection warning, pedestrian AEB, and lane departure warning reached 91% to 94% market penetration in the U.S. Other features like lane keeping assistance, automatic high beams, blind spot warning, adaptive cruise control, and lane centering assistance exceeded 50%.
The findings are based on data from about 98 million passenger vehicles sold in the U.S., spanning 168 models from the 2015–2023 model years, provided by nine automakers. This data set includes double the vehicles and 75 more models compared to the previous report.
PARTS is operated by the independent MITRE Corporation, which worked closely with its partners to compile ADAS market penetration rates. Automakers such as Ford, General Motors, Honda, Hyundai, Mazda, Mitsubishi, Stellantis, Subaru, and Toyota provided the vehicle equipment data, collectively representing 80% of the U.S. passenger vehicle market.
The report emphasizes the rapid, voluntary adoption of ADAS features, showcasing the automotive industry’s commitment to vehicle safety. PARTS will continue to analyze real-world data on the safety benefits of emerging ADAS technologies.
“These results reflect the significant efforts of automakers working closely with government partners to enhance safety,” said David Liu, manager of Regulatory Safety Affairs at American Honda Motor Company and PARTS industry co-chair. “Automakers are voluntarily integrating advanced safety technologies to achieve our shared goal of reducing road fatalities.”
“Vehicle technology plays a vital role in the USDOT’s National Roadway Safety Strategy,” said NHTSA Deputy Administrator Sophie Shulman. “We encourage vehicle owners to learn about the safety technologies available in their vehicles.”
Kerry Buckley, Vice President of MITRE’s Center for Integrated Transportation, added, “PARTS is an innovative partnership with a common goal: improving vehicle safety to save lives.”
