Rocket Express Celebrates Idaho and Utah Renovations With Two Days of Free Car Washes
Rocket Express Car Wash is celebrating the completion of renovations at all five of its Idaho and Utah locations by inviting customers to enjoy complimentary car washes during a special customer appreciation event on August 14 and 15.
The two-day promotion is designed to thank customers for their continued support while giving drivers an opportunity to experience the updated Rocket Express facilities. Along with free washes, visitors will have the chance to receive complimentary air fresheners and enter a drawing to win free car washes for an entire year.
The celebration comes as Rocket Express completes a series of upgrades across five locations in Boise, Meridian, Twin Falls, Midvale and South Jordan. The renovations are intended to improve the overall customer experience through refreshed facilities, upgraded customer-facing areas and operational enhancements designed to make the car wash process faster and more convenient.
The company is also marking the renovations with ribbon-cutting ceremonies in partnership with local chambers of commerce.
Ribbon-Cutting Events Mark Location Improvements
Rocket Express has scheduled special ribbon-cutting events to celebrate the improvements with local community leaders and customers.
The first ceremony took place at Rocket Express Meridian in Idaho on Wednesday, August 12, at 10:30 a.m. Another ribbon-cutting ceremony is scheduled for Rocket Express South Jordan in Utah on Friday, August 14, at 10:00 a.m.
The ceremonies provide an opportunity for Rocket Express representatives, local chambers and community members to recognize the completion of the renovations and the company’s continued investment in the communities where it operates.
The public will have another opportunity to celebrate during the company’s free wash promotion on August 14-15.
Drivers visiting the participating remodeled locations during the event can receive a complimentary Rocket Express car wash. Customers can also receive air fresheners and enter for an opportunity to win free car washes for a year.
The promotion is open to the public, and no purchase is necessary.
Five Remodeled Locations Participate
The free wash event will take place at five remodeled Rocket Express locations across Idaho and Utah.
Participating locations include:
- 12345 W. Fairview Ave., Boise, ID 83713
- 1717 W. Island Green Dr., Meridian, ID 83646
- 1122 Blue Lakes Blvd. N., Twin Falls, ID 83301
- 150 W. 7200 S., Midvale, UT 84047
- 11399 S. Redwood Rd., South Jordan, UT 84095
The two-day event gives customers across both states an opportunity to see the improvements while taking advantage of a complimentary wash.
For Rocket Express, the event represents more than a promotional campaign. It is also an opportunity to recognize the communities that have supported the brand and to demonstrate the company’s continued commitment to improving its facilities.
Renovations Focus on Customer Experience
The renovations at the five Rocket Express locations include refreshed building exteriors, updated customer-facing areas and operational improvements.
These changes are intended to create a cleaner, more modern environment while making the wash process more efficient for drivers. Express car wash customers increasingly value convenience and speed, and Rocket Express says the upgrades are designed with those expectations in mind.
The company’s goal is to provide an experience in which customers can quickly enter the facility, complete the wash process and get back on the road.
Operational improvements can also help streamline the experience for employees and customers alike. By updating facilities and improving the way locations operate, Rocket Express aims to maintain consistent service across its network.
Pete Nani, CEO of ZIPS Car Wash, the parent company of Rocket Express Car Wash, said the company is proud to invest in its locations and the communities it serves.
The renovations reflect Rocket Express’s focus on providing customers with an improved experience each time they visit. The free wash event is intended to allow customers to see those improvements firsthand while thanking them for their loyalty and support.
Celebrating Community Connections
The renovation celebrations also highlight Rocket Express’s relationship with local communities.
Ribbon-cutting ceremonies involving local chambers provide a way for the company to formally mark the completion of the projects while strengthening connections with community organizations and residents.
For businesses operating physical locations, community involvement can play an important role in building long-term relationships. Rocket Express’s celebration combines facility investment with customer appreciation and community engagement.
The South Jordan event will have an additional focus on military service, education and family sacrifice through the recognition of Folds of Honor scholarship recipient Summer Lee Anderson.
Honoring Summer Lee Anderson
As part of the South Jordan celebration, Rocket Express will recognize Summer Lee Anderson, whose educational journey reflects the impact of military service on families.
Anderson is a Saratoga Springs, Utah, native and a sophomore at the University of Utah. She is pursuing degrees in Psychology and Sociology while participating in the university’s ROTC program.
Her long-term goal is to become an officer in the U.S. Army. She also hopes to build a career focused on helping veterans, particularly veterans dealing with post-traumatic stress disorder.
Her aspirations are influenced by her family’s own experience with military service.
Anderson is the daughter of Command Sgt. Major Brad Lee Anderson, who served more than two decades in the U.S. Army. His military specialties included explosive ordnance disposal and ammunition-related duties.
During his career, Command Sgt. Major Anderson deployed in support of Operation Enduring Freedom and Operation Iraqi Freedom. He was ultimately disabled in the line of duty.
Through the Folds of Honor program, Summer’s education is being supported in recognition of her father’s service and sacrifice.
Rocket Express says recognizing Anderson during the South Jordan celebration provides an opportunity to highlight the continuing legacy of military families and the importance of supporting students whose families have made significant sacrifices through military service.
Supporting a Legacy of Service
For Anderson, education represents an important part of her future plans. Her pursuit of Psychology and Sociology, combined with her ROTC involvement, reflects her interest in both military service and helping others.
Her ambition to work with veterans adds another dimension to her family’s story. Rather than simply honoring her father’s service, she hopes to continue a tradition of service through her own career.
Nani said Rocket Express is honored to recognize Summer and her family during the South Jordan celebration. He also highlighted her commitment to continuing a legacy of service and her goal of helping veterans.
The company views her story as an example of the values associated with courage, service and sacrifice and says it intends to continue supporting those values through its relationship with Folds of Honor.
Folds of Honor Connection
Folds of Honor provides educational support to families of fallen and disabled service members. Programs such as scholarships can help eligible family members pursue higher education while recognizing the sacrifices made by military personnel.
By highlighting a scholarship recipient during the South Jordan celebration, Rocket Express is connecting its customer appreciation event with a broader community message.
The recognition also reinforces the company’s interest in supporting organizations and individuals connected to military families.
For customers attending the South Jordan event, the celebration therefore offers more than an opportunity to experience the remodeled car wash. It also provides a chance to learn about Anderson’s story and the broader mission behind the scholarship support.
Rocket Express Offers Convenience
Rocket Express Car Wash operates an express wash model designed around speed and convenience.
The company’s services include advanced wash technology and complimentary vacuums, giving customers the ability to clean both the exterior and interior of their vehicles during a single visit.
Rocket Express also offers Unlimited Club memberships. These memberships are designed for drivers who want to wash their vehicles regularly throughout the year without purchasing an individual wash each time.
The combination of express service, modern wash equipment and membership options is intended to make routine vehicle maintenance easier for customers.
The remodeled locations build on that approach by providing updated facilities and operational improvements.
Free Wash Event Open to the Public
The August 14-15 promotion is open to the public, and customers do not need to make a purchase to participate.
Drivers can visit one of the five participating remodeled locations during the event to receive a complimentary Rocket Express car wash. Air fresheners will also be available, and customers can enter a drawing for a chance to receive free car washes for one year.
The event gives Rocket Express an opportunity to introduce customers to the updated facilities while recognizing the support the company has received from local communities.
For customers who regularly use the participating locations, the event also provides a first look at the completed improvements.
Investing in the Future
The completion of renovations across five locations represents an investment in Rocket Express’s ongoing operations in Idaho and Utah.
Facility improvements can help businesses maintain a consistent customer experience while adapting locations to changing expectations. For a car wash company, factors such as facility appearance, equipment performance, customer flow and convenience can all influence how customers view the overall service.
Rocket Express’s latest renovations address several of these areas through exterior updates, refreshed customer spaces and operational improvements.
The company says the objective is to deliver an exceptional experience each time customers visit.
A Celebration of Customers and Communities
Ultimately, the August 14-15 event brings together several elements of Rocket Express’s business strategy: facility investment, customer appreciation, community engagement and support for military families.
The free washes provide a direct benefit to customers, while the ribbon-cutting ceremonies recognize the completion of the renovation projects. The South Jordan celebration adds a charitable and community-focused element through the recognition of Summer Lee Anderson and her family’s military service.
The events also allow Rocket Express to reinforce its relationship with local customers in Idaho and Utah.
As the company continues operating its express car wash locations, investments in facilities and customer service will remain important to maintaining a competitive position in the market.
The completion of the five renovations marks another step in that effort. By opening the remodeled locations to customers during a two-day free wash event, Rocket Express is combining the launch of its upgraded facilities with a public thank-you to the communities it serves.
Customers in Boise, Meridian, Twin Falls, Midvale and South Jordan can take part in the celebration on August 14 and 15. With complimentary washes, air fresheners and the opportunity to win a year of free car washes, the event provides multiple ways for drivers to participate.
For Rocket Express, the celebration is ultimately about more than renovated buildings. It represents an investment in customers, employees and communities, while recognizing the support that has helped the brand grow across Idaho and Utah.
About Rocket Express Car Wash
Rocket Express Car Wash is committed to delivering a fast, convenient, and high-quality express car wash experience. With locations throughout Idaho and Utah, Rocket Express combines advanced wash technology with exceptional customer service and Unlimited Club membership options that provide customers with a clean vehicle whenever they need it. Rocket Express Car Wash is part of ZIPS Car Wash family of brands. ZIPS Car Wash, headquartered in Plano, Texas, operates more than 185 express car wash locations across 19 states under the ZIPS Car Wash, Rocket Express Car Wash, and Jet Brite Car Wash brands. With more than two decades of industry experience, ZIPS combines innovative technology, premium wash quality, and exceptional customer service to deliver a fast, convenient car wash experience. Through the ZIPS Car Wash mobile app, customers enjoy loyalty rewards, membership benefits, and added convenience. Beyond clean cars, ZIPS is dedicated to supporting the communities it serves through partnerships with schools, military nonprofit organizations, and local leaders. In 2025, Newsweek recognized ZIPS Car Wash as both a Best of the Best and Best in Customer Service award recipient.
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