Valvoline Inc., a leading provider of preventive automotive maintenance and quick-lube services in the United States, has earned widespread recognition for the quality and consistency of its customer service. The company recently announced that the overwhelming majority of its company-operated and franchised service centers across the country have been included on the prestigious CARFAX 2025 Top-Rated Service Center list. This recognition reflects consistently strong customer feedback and highlights the company’s continued commitment to providing a fast, reliable, and trustworthy service experience for vehicle owners nationwide.
The distinction is based on customer reviews collected through the CARFAX Car Care platform, which compiles verified feedback from drivers who have visited service facilities across the United States. By analyzing these reviews, CARFAX identifies service centers that consistently deliver exceptional customer satisfaction and maintain high ratings throughout the year.
Widespread Recognition Across the Network
According to CARFAX data, an impressive 97 percent of all Valvoline Instant Oil Change locations across the company’s system were recognized as top-rated service centers for 2025. This systemwide achievement underscores the brand’s strong reputation for delivering dependable automotive maintenance services.
Among those recognized, 105 locations achieved an even more remarkable milestone—earning five-time winner status. This special distinction is reserved for service centers that have demonstrated exceptional performance and customer satisfaction over multiple years. Maintaining such a high standard of service year after year requires a sustained commitment to quality, efficiency, and customer care.
These repeated honors highlight the strength of the company’s operational model and the dedication of its service teams, who consistently work to ensure every guest receives a positive experience.
High Customer Satisfaction Ratings
Customer feedback is central to the Top-Rated Service Center program, and Valvoline’s service centers have received particularly strong reviews. On average, Valvoline Instant Oil Change locations earned a 4.7-star rating from customers, a figure that reflects both high satisfaction levels and consistent service delivery across the brand’s nationwide network.
For vehicle owners, ratings such as these are often a key factor when selecting a maintenance provider. Automotive services—especially routine preventive maintenance—require a high level of trust. Drivers rely on service technicians not only to perform tasks efficiently but also to provide honest recommendations and clear communication regarding vehicle needs.
The strong ratings across Valvoline’s network suggest that customers appreciate the brand’s approach to service, which focuses on convenience, transparency, and professionalism.
Leadership Perspective on the Recognition
Company leadership views the recognition as an affirmation of the company’s culture and commitment to service excellence.
Lori Flees, President and Chief Executive Officer of Valvoline, emphasized that the recognition reflects the daily dedication of the company’s teams across the country.
“This recognition is a meaningful reflection of the commitment our teams bring to every guest interaction,” Flees said. “Across our system, our company-owned and franchisee service center teams show up every day with care, consistency, and pride in their work, and it’s rewarding to see that dedication recognized by the customers we serve.”
Her comments highlight the importance of frontline employees in shaping the company’s reputation. From service technicians to store managers and franchise operators, every member of the service center team plays a role in delivering the type of experience that earns customer loyalty and positive feedback.
A Trusted Name in Preventive Automotive Maintenance
Founded more than a century ago, Valvoline has built its reputation on delivering reliable automotive products and services. In recent decades, the company has expanded its focus on quick and convenient vehicle maintenance through its Valvoline Instant Oil Change service network.
The Valvoline Instant Oil Change model is designed to provide drivers with fast and efficient preventive maintenance services without requiring customers to leave their vehicles during the service process. This drive-through style approach has become a hallmark of the brand and appeals to busy drivers seeking convenience and speed.
Typical services offered at these locations include:
- Oil changes
- Battery replacements
- Air filter replacements
- Transmission fluid services
- Tire rotations
- Wiper blade replacements
- Cooling system maintenance
By focusing on routine maintenance services, the company aims to help drivers keep their vehicles running smoothly and prevent costly mechanical issues before they occur.
Nationwide Network of Service Centers
Valvoline Instant Oil Change operates one of the largest quick-lube service networks in North America, with thousands of service centers spread across the United States. The network includes both company-operated locations and independently owned franchised service centers.
This blended model allows the company to maintain strong brand consistency while also enabling local entrepreneurs to operate service centers in their communities. Franchise partners play a crucial role in expanding the network and maintaining the high service standards associated with the Valvoline brand.
The fact that 97 percent of these locations received Top-Rated recognition demonstrates that the company’s service model can be implemented successfully across a diverse range of markets and operators.
The Importance of Customer Reviews in the Automotive Industry
In today’s digital landscape, customer reviews have become one of the most influential factors in shaping consumer decisions. Platforms that aggregate verified reviews provide drivers with valuable insights into the quality of service they can expect from a particular automotive repair or maintenance facility.
Programs such as the CARFAX Top-Rated Service Center list are designed to highlight businesses that consistently earn strong feedback from real customers. Unlike traditional awards or marketing claims, these recognitions are based on verified experiences from drivers who have actually visited the service centers.
Because of this, the Top-Rated designation carries significant credibility among consumers. For service centers, earning the recognition can enhance visibility, build trust with potential customers, and strengthen brand reputation.
CARFAX’s Role in Automotive Transparency
CARFAX is widely known for providing vehicle history reports that help buyers understand a used vehicle’s past ownership, maintenance, and accident records. Over time, the company has expanded its services to include tools designed to help vehicle owners track maintenance and find trusted service providers.
Through its CARFAX Car Care platform, drivers can keep records of their vehicle maintenance and receive reminders for upcoming service needs. The platform also allows customers to review and rate service centers based on their experiences.
By analyzing this feedback, CARFAX compiles its annual Top-Rated Service Center list, highlighting businesses that consistently deliver excellent customer service.
Commitment to Fast and Reliable Service
Valvoline’s inclusion on the 2025 Top-Rated list reflects its continued focus on delivering a fast, dependable, and customer-focused service experience. Speed and convenience are central to the company’s service model, but the brand also emphasizes transparency and clear communication.
Service technicians are trained to explain recommended services and answer customer questions while performing maintenance efficiently. Many locations also offer digital inspection tools and service reminders to help drivers stay informed about their vehicles’ needs.
These practices help create a service environment where customers feel confident that their vehicles are being cared for properly.
Sustained Excellence Across Multiple Years
The five-time winner status achieved by 105 locations is particularly notable because it recognizes sustained excellence over multiple years. Maintaining high customer ratings over an extended period requires consistent performance, strong leadership, and a focus on continuous improvement.
For franchise operators and service teams, achieving this milestone represents a significant accomplishment. It demonstrates that their efforts to deliver outstanding service are being recognized and appreciated by the customers they serve.
Strengthening Customer Trust
Trust plays a central role in the automotive service industry. Drivers rely on maintenance providers to keep their vehicles safe, reliable, and efficient. When service centers consistently deliver positive experiences, customers are more likely to return for future services and recommend the location to friends and family.
The recognition from CARFAX reinforces the trust that many drivers already place in Valvoline’s service network. High ratings and verified reviews provide reassurance that the company’s service centers are committed to quality and customer satisfaction.
About Valvoline Inc.
Valvoline Inc. (NYSE: VVV) delivers quick, easy, trusted service at approximately 2,400 franchised and company-operated service centers across the United States and Canada. The Company completes more than 30 million services annually system-wide, from about 15-minute stay-in-your-car oil changes to a variety of manufacturer-recommended maintenance services such as wiper replacements and tire rotations. At Valvoline Inc., it all starts with our people, including the 13,000 team members who are working to drive the full potential of our core business, deliver sustainable network growth, and innovate to meet the evolving needs of our customers and the car parc.
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