Tire Hub Expands Premium Portfolio with Addition of Pirelli
Tire Hub, a leading national tire distributor co-founded by The Goodyear Tire & Rubber Company and Bridgestone Americas Inc., is set to significantly enhance its offerings with the addition of Pirelli tires starting in early 2025. This strategic move allows TireHub to strengthen its position as the go-to distributor for premium tires, providing dealers and retailers with access to an even wider selection of high-performance products. By adding Pirelli, a globally renowned brand known for its cutting-edge technology, manufacturing excellence, and innovation-driven approach, TireHub continues to expand its portfolio of top-tier tire brands.
The decision to include Pirelli in’s distribution network is a calculated step to address the growing demands of the tire market. , which already offers an extensive range of tires from both Bridgestone and Goodyear, sees Pirelli as a natural complement to its premium-focused offerings. According to Ted Becker, CEO of, “Pirelli is a complementary strategic fit for . As a premium-focused distributor offering the full breadth and depth of Bridgestone and Goodyear products, the addition of Pirelli will enhance our ability to meet evolving customer needs and create growth opportunities for .”
Tire Hub For Pirelli, this partnership represents a critical opportunity to expand its presence in the North American market, particularly as the region continues to be a vital area of growth for the company. Claudio Zanardo, President and CEO of Pirelli North America, emphasizes the synergy between the two companies, stating, ” consumer-centric approach aligns seamlessly with Pirelli’s commitment to premium quality. As North America represents a critical growth market for Pirelli, this partnership underscores our dedication to expanding our reach and meeting the evolving needs of customers in this region with exceptional service and premium offerings.”
Tire Hub Through this collaboration,not only strengthens its position in the premium tire segment but also enhances its ability to provide high-quality products and support to its customers. By delivering a broad selection of top-performing tires and offering a customer-focused distribution model, continues to exemplify its commitment to providing exceptional service and meeting the specific needs of tire retailers and their customers. As Becker notes,Tire Hub “We are providing customers with access to a broad selection of premium tires while also demonstrating our ability to support suppliers with a focused distribution approach in the market.”
The addition of Pirelli to portfolio is part of a broader growth strategy that the company has undertaken in recent years. Over the past two years, Tire Hub has made significant strides in expanding its offerings and improving its logistical capabilities. Notably, the company began distributing Mickey Thompson Tires & Wheels and opened three new Regional Distribution Centers to better serve its customers. Additionally, expanded into key markets, including the recent opening of a new facility in Charleston, South Carolina, earlier this month.
Headquartered in Atlanta, Georgia, provides U.S. tire dealers and retailers with a comprehensive selection of passenger and light truck tires from Bridgestone and Goodyear, two of the largest and most respected tire manufacturers globally. Tire Hub With a nationwide network of logistics centers and warehouses, has built a reputation for offering easy online ordering, a customer-focused sales force, and a diverse range of premium tire products. Hub prides itself on distributing only the highest-quality products, ensuring that its customers are able to offer tires that meet the performance expectations of their customers.
Founded in 1872, Pirelli has built a legacy of technological innovation and manufacturing excellence. As one of the world’s leading tire producers, Pirelli is known for its avant-garde technology, design capabilities, and its commitment to delivering premium products. With 18 production plants in 12 countries, Pirelli has a commercial presence in over 160 countries and employs around 31,100 people worldwide. The company’s impressive 2023 revenue of 6.7 billion euros further solidifies its position as a global leader in the tire industry.
Tire Hub Pirelli’s reputation for technological excellence is closely linked to its deep involvement in motorsports. With over 115 years of experience in competitive racing, Pirelli has developed cutting-edge technologies that have propelled the company to the forefront of the tire industry. Today, Pirelli is the exclusive supplier of tires for the Formula 1 World Championship, a partnership that has been in place since 2011. This ongoing collaboration will continue through to the end of the 2027 season, further cementing Pirelli’s status as a brand synonymous with high-performance, precision, and innovation.
As Hub continues to expand its tire portfolio and refine its distribution strategy, the addition of Pirelli serves as another step forward in its mission to provide top-quality tires and exceptional service to its customers. The company’s dedication to offering a broad selection of premium products while ensuring a seamless distribution process positions Hub as a leader in the competitive tire distribution market.
In conclusion, the partnership between Hub and Pirelli marks a significant milestone for both companies. Hub’s ability to distribute Pirelli’s premium products enhances its market presence and strengthens its reputation as a leading distributor of high-performance tires. Meanwhile, Pirelli’s expansion into the North American market through Hub provides a vital opportunity to reach new customers and continue to grow its presence in this key region. As both companies look toward the future, this collaboration promises to deliver strong results and set a new standard in the tire distribution industry.
