Mitsubishi Electric Automotive America (MEAA) made waves at CES 2025 with the unveiling of its groundbreaking FLEXConnect system. This state-of-the-art, cloud-connected, in-cabin cockpit solution integrates QNX® software and Amazon Web Services (AWS) cloud technology to redefine the driving experience. By harnessing real-time data from vehicles and occupants, FLEXConnect enhances safety, personalization, and wellness while opening up new revenue opportunities for automakers.
The Next Evolution in Vehicle Technology Mitsubishi Electric
FLEXConnect leverages advanced software-defined vehicle technology to gather, analyze, and act on data in real time. With its integration of QNX software and AWS cloud services, the system enables automakers to deliver innovative features that evolve with consumer needs.
“This collaboration will revolutionize the automotive experience with advanced safety features and continuous improvements via data insights,” said Mark Rakoski, Vice President of Advanced Engineering at MEAA. By utilizing data insights, automakers can now offer safer, more personalized, and intuitive driving experiences.
Advanced Safety and Wellness Features
The FLEXConnect system is designed to prioritize driver and occupant safety while promoting well-being. Key features include:
- Facial Recognition and Distraction Detection: Using advanced AI, FLEXConnect can identify distracted drivers and provide real-time alerts, reducing the risk of accidents.
- Biometric Monitoring: The system tracks vital signs such as heart rate and stress levels, helping drivers stay in optimal condition.
- Fatigue Tracking: By analyzing signs of drowsiness, the system can prompt drivers to take a break or suggest alternative routes for safer travel.
- Smart Preferences: FLEXConnect adapts to individual driver preferences, creating a seamless and personalized in-cabin experience.
These safety and wellness innovations reflect a growing consumer demand for vehicles that do more than just transport — they actively contribute to health and safety.
“FLEXConnect sends data to AWS for deeper analysis, creating insights that enhance vehicle safety and the in-cabin experience,” explained Mohammad Horani, Director of Advanced Engineering at MEAA. By processing data in the cloud, automakers can offer features such as over-the-air (OTA) updates, ensuring vehicles remain equipped with the latest advancements.
Collaboration with Industry Leaders
The FLEXConnect system is the result of strategic collaborations with industry giants AWS and QNX. These partnerships have enabled MEAA to push the boundaries of what’s possible in automotive technology.
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“Our collaboration with MEAA allows us to leverage deep automotive industry knowledge and the security, flexibility, and scale of AWS to accelerate the development of connected and software-defined vehicle technology,” said Dr. Sarah Cooper, Director of AWS Industry Products. This partnership ensures that the FLEXConnect system is not only advanced but also secure and scalable.
Niko Hammond, Vice President of Business Development at QNX, echoed this sentiment, saying, “Delivering data-driven, intuitive, and personalized in-cabin experiences is quickly emerging as the new battleground for OEMs. With trusted collaborators like AWS, we’re empowering forward-thinking companies like Mitsubishi Electric to lead the way in an industry undergoing a once-in-a-century transformation.”
Unlocking New Revenue Streams
Beyond safety and wellness, FLEXConnect represents a significant opportunity for automakers to capitalize on emerging business models. By offering subscription-based services, manufacturers can generate recurring revenue while meeting the growing demand for personalized, intelligent in-cabin experiences.
“The industry is shifting toward a data-driven model, combining artificial intelligence, real-time data, and cloud technology to improve safety and unlock new opportunities for OEMs,” Horani emphasized. Features such as adaptive navigation, entertainment options, and real-time performance monitoring can be tailored to individual users, creating value for both consumers and automakers.
Addressing the Health-Conscious Market
As consumers increasingly prioritize health and wellness, FLEXConnect is uniquely positioned to meet these demands. By integrating health-focused features such as biometric monitoring and fatigue tracking, the system offers a holistic approach to vehicle design. Unlike wearable technology, these features are seamlessly embedded into the vehicle, providing non-intrusive solutions that appeal to a wide range of users.
Transforming the Automotive Industry
The unveiling of FLEXConnect at CES 2025 underscores Mitsubishi Electric’s commitment to innovation and leadership in the automotive sector. By combining advanced safety features, cloud capabilities, and wellness-focused solutions, FLEXConnect sets a new standard for in-cabin technology.
“We are excited to expand our long-term collaboration with Mitsubishi Electric, reinforcing our commitment to providing automakers with high-performance software solutions that serve as a safe and secure foundation for their next-generation vehicle architectures,” Hammond added.
Live Demonstrations at CES 2025
For attendees at CES 2025, MEAA is offering live demonstrations of the FLEXConnect system at Booth #4874 in the West Hall of the Las Vegas Convention Center. These demonstrations showcase the system’s ability to adapt in real time, providing a glimpse into the future of connected vehicles.
A Vision for the Future
The introduction of FLEXConnect marks a pivotal moment in the evolution of the automotive industry. By integrating cutting-edge technology with consumer-focused features, Mitsubishi Electric Automotive America is not only meeting current market demands but also paving the way for a smarter, safer, and more connected future.
As the automotive landscape continues to shift toward software-defined vehicles, MEAA’s FLEX Connect system stands out as a testament to what’s possible when innovation, collaboration, and vision come together. Automakers now have the tools to deliver a next-generation driving experience, ensuring that vehicles are more than just a means of transportation — they are intelligent, adaptive, and integral to modern lifestyles.
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Read more: Mitsubishi Electric Triumphantly Unveils Cloud-Connected FLEXConnect at CES 2025
