With hotel rooms virtually sold out, Ford is offering Bronco and Bronco Sport customers a special opportunity to experience the upcoming total solar eclipse on April 8 at Bronco Off-Roadeo just outside Austin, Texas.

Texas’ Hill Country, where Bronco Off-Roadeo Texas sits, is one of the best geographic locations in the United States to see the eclipse, according to USA Today**.

The total eclipse will only be visible within a 115-mile-wide band that stretches from central Mexico to far-eastern Canada. The eclipse duration is expected to last approximately 4 minutes 13 seconds at Bronco Off-Roadeo, among the longest times in the U.S.

“94 percent of people who attend Bronco Off-Roadeo give it a 5-star review, according to our surveys. Now we’re offering Bronco and Bronco Sport customers a once-in-a-lifetime opportunity that adds another star to the mix,” said Matt Simpson, general manager, Ford Enthusiast Vehicles.

Bronco Off-Roadeo is a one-day owner experience included with all Bronco, Bronco Sport, and Bronco Raptor purchases. It includes exciting and challenging trails, a team of expert trail guides, and plenty of fun while learning how to get the most out of your Bronco. A Half-Day Adventure is also available to the public as a four-hour paid off-road quest with trail guide instruction.

Bronco Off-Roadeo welcomes participants of all skill levels. In addition to Austin, Texas, Off-Roadeo locations are also located in Las Vegas, Nevada, Moab, Utah and New Hampshire.

Bronco customers can sign up today through Bronco Nation at the links below to reserve either a two-night camping reservation or a day-of pass to watch the total solar eclipse without feeling jostled by crowds or hunting for the best spot the day of the eclipse.

Pricing is per vehicle for one to four people.

The two-night camping experience costs $1,995*, including five meals. There will be 60 spots, available on a first-come, first-served basis, for guided Bronco Off-Roadeo trail drives in the first-ever “Bring Your Own Bronco” trail experience.

The two-night camping experience is designed to help customers better avoid traffic in the area the day before and day of the eclipse. Customers are responsible for bringing their own camping shelter and sleeping accommodations.

The day of adventure costs $595 per vehicle for up to four people and includes two meals.

Everyone attending the Bronco Off-Roadeo total solar eclipse viewing party will also experience the debut of the new Bronco Raptor Blackout Package following the eclipse.

A waitlist will be created for both the camping and day-of watch opportunities for customers who aren’t able to sign up if the event sells out. This event is open to former Bronco Off-Roadeo attendees or those with a future reservation. No reservation? Sign up here.

Customers can also receive a full refund of their two-night camping or day-of reservation up to two weeks before the eclipse. No refund will be offered after that, due to the meal and restroom infrastructure this unique event will offer.

*Does not include Texas state sales tax

**Ford does not guarantee total solar eclipse will be visible

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 177,000 people worldwide.  More information about the company and its products and services is available at

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