Magenta Mobility Expands Tata Motors Partnership with 100+ Tata Ace EVs

Magenta Mobility, a leading provider of integrated electric mobility solutions, has strengthened its collaboration with Tata Motors, India’s largest commercial vehicle manufacturer, by deploying over 100 Tata Ace EVs. This fleet includes more than 60 units of the standard Ace EV and over 40 units of the new Ace EV 1000. This initiative is part of a Memorandum of Understanding (MoU) signed in October 2023, which aims to roll out 500 Tata Ace EVs.

Maxson Lewis, Founder & CEO of Magenta Mobility, expressed enthusiasm about the partnership, saying, “We are thrilled to deepen our collaboration with Tata Motors, furthering our commitment to delivering safe, smart, and sustainable mobility solutions across India. The deployment of 100+ Tata Ace EVs marks a significant stride towards our ambitious ‘Ab Ki Baar Dus Hazaar’ program, aimed at deploying 10,000 electric vehicles by September 2025. By synergizing Tata Motors’ expertise in four-wheel small commercial vehicles (SCVs) with our integrated capabilities in logistics, charging infrastructure, and technology, this partnership is poised to redefine industry standards.”

Vinay Pathak, Vice President & Business Head – SCVPU, Tata Motors, added, “This deployment marks a major milestone in our partnership with Magenta Mobility. We take immense pride in the deployment of Tata Ace EVs into their fleet, reaffirming our shared vision of revolutionizing intra-city distribution with advanced, zero-emission mobility solutions. The Ace EV, a product of our co-creation efforts, offers unparalleled performance, reliability, and operational efficiency, while contributing to a greener future for India. This deployment is a testament to our unwavering commitment to democratizing sustainable e-cargo transportation across the nation. Together, we are paving the way for a cleaner, greener, and more environmentally conscious future for India.”

The Tata Ace EV is equipped with the EVOGEN powertrain, ensuring an exceptional driving experience. It features a 7-year battery warranty and a 5-year comprehensive maintenance package. The vehicle supports safe, all-weather operations with an advanced battery cooling system and regenerative braking to enhance driving range. It offers both regular and fast charging capabilities for high uptime. Powered by a 27kW (36hp) motor with 130Nm of peak torque, the Ace EV boasts best-in-class pickup and grade-ability, easily handling fully loaded conditions. Its robust performance and near-100% uptime have been well-received by customers.

Magenta Mobility is backed by prominent investors such as HPCL, bp, Morgan Stanley, JITO Angel Network, and renowned Indian American philanthropist Dr. Kiran Patel. As a pioneer in the electric mobility revolution, the company is driving initiatives that promote sustainability and innovation in India’s transportation landscape. With the extended partnership with Tata Motors and the deployment of 100 Tata Ace EVs, Magenta reinforces its commitment to decarbonizing logistics.

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