Mitsubishi Fuso Launches New eCanter Electric Truck in the UAE, Strengthening the Region’s Shift Toward Sustainable Commercial Mobility”Repairify
Mitsubishi Fuso Truck and Bus Corporation (MFTBC), a subsidiary of Daimler Truck, has officially introduced the new eCanter, its next-generation all-electric light-duty truck, to the United Arab Emirates. The launch marks a significant step forward in the electrification of commercial transportation in the Middle East and underscores the growing momentum behind zero-emission mobility solutions across the region.
The official unveiling took place in Dubai through a strategic collaboration with Al Habtoor Motors, the authorized distributor of FUSO vehicles in the UAE. The event brought together a wide spectrum of stakeholders, including fleet operators, logistics providers, municipal authorities, and industry partners, reflecting the rising interest in electric commercial vehicles as businesses and governments seek cleaner, more efficient transport alternatives.
With the debut of the new eCanter in the UAE, FUSO strengthens its commitment to supporting customers as they navigate the transition toward low-carbon and zero-emission transport, particularly in urban and last-mile delivery environments where electrification offers immediate environmental and operational benefits.
A Global Electric Pioneer Enters the UAE Market
The eCanter holds a unique position in the commercial vehicle industry as Japan’s first mass-produced electric light-duty truck. Since its initial introduction, the model has been rolled out across multiple global markets, where it has been adopted by logistics companies, municipalities, and service providers seeking sustainable alternatives to conventional diesel trucks.
Its arrival in the UAE signals both the maturity of electric truck technology and the region’s readiness to embrace electrified commercial mobility. As urban centers in the Middle East continue to expand and e-commerce activity accelerates, demand for clean, quiet, and efficient transport solutions has grown rapidly. The new eCanter directly addresses these needs while aligning with the UAE’s long-term sustainability strategies and clean energy ambitions.
By introducing the eCanter locally, FUSO positions itself at the forefront of the UAE’s commercial vehicle electrification journey, offering customers a proven electric solution backed by global experience and Daimler Truck’s engineering expertise.
Designed for Urban and Last-Mile Applications
The new eCanter is engineered specifically for urban logistics, municipal operations, and last-mile delivery, where short routes, frequent stops, and operation in densely populated areas make electric drivetrains particularly effective.
One of the key advantages of the eCanter is its locally emission-free operation, which helps reduce air pollution in cities and supports compliance with increasingly stringent environmental regulations. In addition, the electric powertrain delivers significantly lower noise levels compared with diesel trucks, making the vehicle well suited for nighttime deliveries, residential areas, and noise-sensitive urban zones.
From an operational perspective, the eCanter offers lower total cost of ownership through reduced fuel expenses and potentially lower maintenance requirements due to fewer moving parts in the electric driveline. These cost advantages are becoming increasingly important for fleet operators seeking long-term efficiency while meeting sustainability targets.
Flexible Configurations to Meet Diverse Customer Needs
Recognizing the diverse requirements of commercial vehicle customers in the UAE, the new eCanter is offered with multiple battery configurations and flexible body options. This modular approach allows operators to tailor the vehicle’s range, payload, and body type to match specific use cases, whether for delivery vans, refrigerated transport, municipal service vehicles, or specialized applications.
The availability of different battery setups enables customers to strike the right balance between driving range and payload capacity, depending on daily route lengths and operational demands. This flexibility is particularly valuable in urban environments, where efficiency and adaptability are key to maximizing vehicle utilization.
By offering a customizable electric platform, FUSO ensures that the eCanter can integrate seamlessly into existing fleet operations while supporting a gradual and scalable transition toward electrification.
Proven Platform with Advanced Electric Technology
Built on FUSO’s well-established light-duty truck platform, the new eCanter combines the brand’s reputation for durability and practicality with state-of-the-art electric drivetrain technology. The vehicle delivers smooth and responsive acceleration, which is especially advantageous in stop-and-go city traffic, improving both driving comfort and operational efficiency.
High manoeuvrability makes the eCanter easy to handle in tight urban spaces, while the refined electric power delivery reduces driver fatigue during long working days. The cabin has been designed with daily commercial use in mind, offering a comfortable and intuitive driving environment that supports productivity and safety.
Focus on Safety and Driver Assistance
Safety remains a core pillar of FUSO’s vehicle development strategy, and the new eCanter is equipped with a suite of advanced safety and driver-assistance systems designed to support everyday operations. These technologies enhance driver awareness, help prevent accidents, and contribute to safer roads in busy urban settings.
Features such as advanced braking support, stability systems, and driver assistance technologies are particularly important for commercial vehicles operating in congested traffic conditions. By integrating these systems into the eCanter, FUSO aims to provide fleet operators with not only an environmentally responsible vehicle, but also one that prioritizes driver confidence and road safety.
Strategic Importance for Daimler Truck in the Middle East
Speaking on behalf of Daimler Truck Middle East Africa, Michael Dietz emphasized the broader strategic significance of the eCanter’s launch in the UAE. According to Dietz, the introduction of the electric light-duty truck represents a key milestone in Daimler Truck’s regional electrification roadmap.
“The launch of the new eCanter in the UAE represents an important step in Daimler Truck’s electrification journey in the Middle East,” Dietz noted. “As cities and businesses increasingly focus on sustainable mobility, the new eCanter offers a practical, zero-emission solution tailored for urban and last-mile operations.”
His remarks highlight Daimler Truck’s recognition of the Middle East as a critical market for future mobility solutions, particularly as governments and businesses across the region intensify efforts to reduce carbon emissions and improve urban livability.
Supporting the UAE’s Sustainability Vision
The introduction of the new eCanter aligns closely with the UAE’s broader environmental and sustainability goals, which include reducing greenhouse gas emissions, promoting clean energy, and fostering innovation in sustainable transportation.
Electric commercial vehicles like the eCanter play a vital role in achieving these objectives, especially in sectors such as logistics and municipal services that contribute significantly to urban emissions. By enabling fleet operators to transition away from diesel vehicles, the eCanter supports cleaner air, reduced noise pollution, and more sustainable city operations.
The launch also reflects the growing collaboration between global vehicle manufacturers and local partners in advancing the UAE’s clean mobility ecosystem.
Commitment to the UAE Market
With the launch of the new eCanter, FUSO and Al Habtoor Motors reaffirm their long-term commitment to the UAE market and their shared vision of building a more sustainable and future-ready commercial transportation landscape.
Al Habtoor Motors’ extensive market experience and customer support network play a critical role in ensuring that customers can confidently adopt electric trucks, supported by sales expertise, aftersales service, and ongoing technical assistance.
Together, FUSO, Daimler Truck, and Al Habtoor Motors aim to accelerate the adoption of electric commercial vehicles in the UAE, helping businesses reduce their environmental footprint while maintaining operational efficiency and reliability.
A Step Forward for Electric Commercial Mobility
The arrival of the new eCanter in the UAE represents more than just the launch of a new vehicle—it signals a broader shift in how commercial transportation is evolving in the region. As sustainability becomes a central consideration for fleet operators and policymakers alike, electric trucks are set to play an increasingly important role in shaping the future of urban mobility.
By combining zero-emission performance, operational flexibility, advanced safety, and proven reliability, the new eCanter positions FUSO as a key enabler of this transformation. Its introduction underscores the growing readiness of the UAE market for electric commercial vehicles and highlights the role of global partnerships in driving sustainable innovation.
As cities continue to prioritize cleaner, quieter, and more efficient transport solutions, the new eCanter stands as a compelling option for businesses seeking to align economic performance with environmental responsibility—marking a meaningful step forward in the region’s journey toward sustainable commercial mobility.
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